OMNICOM MEDIA A/S

Egen beskrivelse på virk.dk

Omnicom Media Group A/S is a media agency group, that provides media- and market-ing consultancy services to a wide range of clients within many different industries. The group includes the agency brands OMD, PHD, Hearts & Science, Annalect, Trans-act, TRKKN and DRUM. These agencies hold strong positions within their verticals and are widely recognized for their ability to improve advertising- and marketing performance. Hence the group won more awards for client related work than any other agency group in the Danish market in 2025. Omnicom Media Group outperformed the general market development in 2025 and en-joyed financial growth across all agencies. This positive trend was driven by many new client relationships, a very high level of client retention and successful sales of new ser-vices. The growth has been particularly high within technology related services, like; Cloud- and platform consultancy, integration of data sources, platforms and technologies and applied AI. These services are primarily provided by the specialist agencies Annalect and Transact. Annalect provides advanced decision support systems based on a wide range of inte-grated data sources and proprietary data management processes and technology. The solutions include the most advanced methodologies utilising artificial intelligence and cloud technology to drive insights, sales growth and market expansions for Analects’ clients. Transact is a performance Marketing and eCommerce consultancy. The agency is fo-cusing on data collection, data activation and platform utilisation to drive marketing per-formance. They serve omnichannel and ecommerce companies including local as well as international clients. The media agencies OMD, PHD and Hearts & Science has successfully transformed to a platform focused media environment. In recent years they have expanded their ser-vices to include more business categories, within the area of B-t-B marketing and sales. They have developed proprietary software solutions to support more agile interactions with clients and to deliver a better customer experience. OMD was the most award win-ning agency in Denmark in 2025, and according to the independent research company Comvergence OMD won more new clients in 2025 than any other agency in the Danish market. Omnicom Media Group A/S provides shared services to the agencies in the areas of Management, Finance, IT and HR.