Wavemaker A/S

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales. Our 7,200 people across 90 markets have the deep knowledge, confidence and courage to provoke growth for some of the world’s leading brands and businesses. We are a part of GroupM, WPP’s global media investment management company.

The Company’s core business areas are marketing services, such as media, content and technology including business consulting, eCommerce & development, strategy & communications planning, data & tech planning, content development, SoMe and Influencer marketing, negotiation, traffic handling, implementation, and measurement of the return on media and marketing investments for advertisers.

The forecast for 2024 showed revenue at the same level as 2023. The Company’s revenue for the financial year 2024 was TDKK 142,707. This represents a decrease of 18% from 2023 where the revenue amounted to TDKK 174,758.

The Company’s result before tax for the financial year 2024 was TDKK 13,632, which is below the expected range from TDKK 15,000 to TDKK 16,000 and represents a decrease of 24% as against result before tax for the financial year 2023.…

On our road to transforming our agency into a Nordic marketing service consultancy, we expect to continue harvesting benefits from diversified services and business optimization. Growth, creativity and pursuing new ventures through horizontal and vertical integration are the core tenants of our business strategy. We expect to beat the market and will pursue growth through continued focus on client growth and centricity, new high margin business areas and partnerships and new clients across the Nordic region.

The forecast for 2025 shows a cautious low double-digit growth rate in revenue compared to 2024. Our expected revenue ranges from TDKK 155,000 to TDKK 165,000 and our expected profit before tax ranges from TDKK 13.000 to TDKK 16.000. This is a realistic target when seen in the light of the pressure on the market and the generally low level of growth in combination with the current inflation in Denmark. We will keep putting effort to realize efficiencies within our own operations in order to counter the negative impact of the pressure on our prices and increased costs of sales.

Statement on gender composition

Business risks

The Company’s main business risks relate to the business sector’s investments in media and marketing activities. Consequently, the development of the Company is dependent on the general financial climate for enterprises in Denmark.

No other events materially affecting the assessment of the Annual Report have occurred after the balance sheet date.

No events materially affecting the assessment of the Annual Report have occurred after the balance sheet date.