---
title: "Wavemaker A/S – Regnskab 2024 og nøgletal"
description: "Wavemaker A/S (CVR 21836400). Regnskabsperiode: 2024-01-01 – 2024-12-31. Omsætning 142,7 mio. DKK, årets resultat 10,6 mio. DKK, egenkapital 42,3 mio. DKK."
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---

# Wavemaker A/S — Regnskab

Wavemaker A/S \(CVR 21836400\). Regnskabsperiode: 2024-01-01 – 2024-12-31. Omsætning 142,7 mio. DKK, årets resultat 10,6 mio. DKK, egenkapital 42,3 mio. DKK.

CVR 21836400

## Seneste regnskabsperiode

- 2024 • 2024-01-01 • 2024-12-31 • entity • DKK • 142707000 • 70448000 • 12322000 • 10569000 • 183770000 • 42307000 • 97

## Regnskabshistorik

- 2023 • 2023-01-01 • 2023-12-31 • entity • DKK • 732886000 • 81252000 • 15943000 • 13875000 • 146948000 • 56738000 • 115

- 2022 • 2022-01-01 • 2022-12-31 • entity • DKK • 746210000 • 72262000 • 17585000 • 13937000 • 223613000 • 77863000 • 95

- 2021 • 2021-01-01 • 2021-12-31 • entity • DKK • 683385000 • 58835000 • 17204000 • 13273000 • 186089000 • 63926000 • 75

- 2020 • 2020-01-01 • 2020-12-31 • entity • DKK • 549842000 • 42658000 • 5133000 • 3966000 • 170465000 • 50653000 • 69

- 2019 • 2019-01-01 • 2019-12-31 • entity • DKK • 579243000 • 45937000 • 8168000 • 6422000 • 123774000 • 46687000 • 73

- 2018 • 2018-01-01 • 2018-12-31 • entity • DKK • 628913000 • 50837000 • 8658000 • 6956000 • 129118000 • 40265000 • 83

- 2017 • 2017-01-01 • 2017-12-31 • entity • DKK • 632677000 • 47696000 • 724000 • 842000 • 125137000 • 33309000 • 89

## Højdepunkter fra årsrapporten

- primary activities • We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales. Our 7,200 people across 90 markets have the deep knowledge, confidence and courage to provoke growth for some of the world’s leading brands and businesses. We are a part of GroupM, WPP’s global media investment management company.

The Company’s core business areas are marketing services, such as media, content and technology including business consulting, eCommerce & development, strategy & communications planning, data & tech planning, content development, SoMe and Influencer marketing, negotiation, traffic handling, implementation, and measurement of the return on media and marketing investments for advertisers. • entity

- development in activities and financial affairs • The forecast for 2024 showed revenue at the same level as 2023. The Company’s revenue for the financial year 2024 was TDKK 142,707. This represents a decrease of 18% from 2023 where the revenue amounted to TDKK 174,758.

The Company’s result before tax for the financial year 2024 was TDKK 13,632, which is below the expected range from TDKK 15,000 to TDKK 16,000 and represents a decrease of 24% as against result before tax for the financial year 2023.

Equity in the Company's balance sheet at 31 December 2024 stood at TDKK 42,307 as against TDKK 56,738 at 31 December 2023. The decrease in equity is attributable to the dividend that the Company distributed to its Parent Company on the result of the financial year 2023.

Several factors have impacted the result for 2024. The year has seen slower growth than previous years due to client and market insecurities and a slowdown in parts of the media business. The Company realized efficiencies on its operations leading to decreased external costs partially offsetting the increase in staff costs. To equip the Company for the new operating model and capabilities, investments in our people have been made.

Wavemaker Denmark continued to expand the reach of high margin business areas such as Marketing Consulting Services as we deepen our engagement with our client base. This increased the gross profit from selling services, while lowering the revenue, from buying media inventory and reselling to clients. While our gross margin grew from 46.5% in 2023 to 49.4% in 2024, the decrease in other external costs and staff costs is less than the decrease in our revenue, causing our operating margin to decrease from 9.1% in 2023 to 8.6% in 2023.

This diversification of services follows our longer-term strategy to transform our agency from a classical media agency to a marketing service consultancy, servicing clients from an outcome driven platform of seamlessly integrated marketing services, emphasizing the expert consultancy around the marketing products and services.

Wavemaker again won acclaim in the media agency image survey \(MyImage\) taking the number one spot in several image parameters and with the strongest overall image profile of any agency in the market. The financial performance in a tough year for the category is satisfactory. • entity

- expected development • On our road to transforming our agency into a Nordic marketing service consultancy, we expect to continue harvesting benefits from diversified services and business optimization. Growth, creativity and pursuing new ventures through horizontal and vertical integration are the core tenants of our business strategy. We expect to beat the market and will pursue growth through continued focus on client growth and centricity, new high margin business areas and partnerships and new clients across the Nordic region.

The forecast for 2025 shows a cautious low double-digit growth rate in revenue compared to 2024. Our expected revenue ranges from TDKK 155,000 to TDKK 165,000 and our expected profit before tax ranges from TDKK 13.000 to TDKK 16.000. This is a realistic target when seen in the light of the pressure on the market and the generally low level of growth in combination with the current inflation in Denmark. We will keep putting effort to realize efficiencies within our own operations in order to counter the negative impact of the pressure on our prices and increased costs of sales. • entity

- management review • Statement on gender composition

Business risks

The Company’s main business risks relate to the business sector’s investments in media and marketing activities. Consequently, the development of the Company is dependent on the general financial climate for enterprises in Denmark. • entity

- subsequent events • No other events materially affecting the assessment of the Annual Report have occurred after the balance sheet date. • entity

- subsequent events • No events materially affecting the assessment of the Annual Report have occurred after the balance sheet date. • entity