--- title: "PG DEVELOPMENT ApS – Regnskab og ejerforhold" description: "PG DEVELOPMENT ApS ejer 75 % af SurveyGauge ApS, der tilbyder en platform til kundefeedback for B2B-virksomheder og CX-rådgivning som abonnement." canonical_url: "https://datapublica.dk/companies/27721575-pg-development-aps" locale: "da" route_type: "company_overview" robots: "index,follow" --- # PG DEVELOPMENT ApS PG DEVELOPMENT ApS ejer 75 % af SurveyGauge ApS, der tilbyder en platform til kundefeedback for B2B-virksomheder og CX-rådgivning som abonnement. CVR-nummer: 27721575 ## Virksomhedsoplysninger - **CVR-nummer:** 27721575 - **Status:** Aktiv - **Adresse:** Skibhusvej 52A st, 5000, Odense C - **Virksomhedsform:** Anpartsselskab \(ApS\) - **Stiftet:** 28. apr. 2004 - **Produktionsenheder:** 1 - **Koncernens hjemmeside:** www.surveygauge.com - **LEI:** 894500IWVDSOUFN3WU87 ## Beskrivelse PG DEVELOPMENT ApS ejer 75 % af SurveyGauge ApS, der tilbyder en platform til kundefeedback for B2B-virksomheder og CX-rådgivning som abonnement. PG DEVELOPMENT ApS er majoritetsejer af SurveyGauge ApS, der kombinerer en platform til kundefeedback, administration af undersøgelser og personlig CX-rådgivning for B2B-virksomheder. ### Egen beskrivelse på virk.dk PG Development is a diversified holding company with a portfolio of investments spanning several industries. The strategic approach centers around acquiring and nurturing smaller, high-potential businesses while maintaining a significant stake in the flagship company, Autorola Group Holding A/S. This dual focus allows PG Development to balance steady income from established entities with growth opportunities from emerging enterprises. ​​The major investment, Autorola Group Holding A/S, continues to be the cornerstone of the portfolio, contributing​significantly to revenue and profitability. Over the past fiscal year, Autorola Group Holding A/S achieved substantial growth, driven by strategic expansions and innovative product offerings. ​​Autorola Group delivers vehicle auction IT systems, vehicle fleet management IT systems and IT systems for market insights to the automobile business. The IT systems are mainly developed at Autorola headquarters in Denmark and sold and implemented through Autorola subsidiaries. ​ ​Please refer to our homepage http://www.autorolagroup.com/ for a description of main product lines. ​ ​Vehicle auction system ​The vehicle auction system offers a process for describing a vehicle and register it to an auction. The vehicle is then published to an international set of buyers and sold in an auction process. Autorola invoices buyer and seller a transaction fee for the sold car. The vehicle auction system offers the buyer and seller facilities to follow the sales process real time. ​ ​Vehicle fleet management system ​The vehicle fleet management system offers fleet owners to handle the process from reception of the vehicle to final disposal. Vehicles on the fleet management system can easily be registered on auction. ​ ​Market insights ​By investigating online market data Autorola can derive insights on market days’ supply, prices and trends.​​Investments in associates ​BSS - Bionic System Solutions - AI driven solutions to tackle complex challenges across diverse industries. We innovate within wastewater treatment, machinery optimizations and acoustic drone defense. ​ ​Blue Atlas Robotics \(BAR\) develops autonomous underwater inspection robots, notably the Sentinus ROV. BAR is recognized for its smart, self-operating underwater robots that generate 3D models and digital insights for infrastructure inspection. ​ ​Other investments ​Nexcom is a technology partner specializing in AI-driven customer service platforms. Nexcom has introduced solutions such as CX-G, VIBE voice bots, and AI-powered support tools. These technologies are being explored for deployment in areas like customer support triage, voice search, and automated summaries, with several use cases already identified for implementation. ​​KlimaID is a 360º digitalization solution for the utility industry. KlimaID provides analyses and data visualization to​the utility companies based on the consumption patterns of private households. We cover household operations including: Water, electricity, heating, weather, housing conditions and other consumption effects. ​​ Sternula is a Danish satellite operator pioneering maritime connectivity via AIS 2.0/VDES technology. The company aims to become the world’s largest maritime telecom network by user base, offering enhanced safety, cost-efficiency, and environmental benefits for global shipping. ### Produkter & services Platform til NPS og kundetilfredshed • Opsætning, udsendelse og opfølgning på kundeundersøgelser • Personlig CX-rådgivning • Analyse af kundefeedback og handlingsplanlægning ### Brancher B2B-software til kundeoplevelser og kundefeedback • Rådgivning om kundeoplevelser ### Kundetyper B2B-virksomheder • Banker • Virksomheder med langsigtede kunderelationer ## Aktiviteter og branche - Ikke-finansielle holdingselskaber - 642120 — Ikke-finansielle holdingselskaber ## Seneste regnskabsperiode - **Regnskabsperiode:** 2025 - **Valuta:** DKK - **Omsætning:** 1.156.206.000 - **Driftsresultat:** 34.022.000 - **Årets resultat:** -86.920.000 - **Aktiver:** 1.637.002.000 - **Egenkapital:** 457.231.000 ## Ledelse og roller | Person | Roller | Titler | | --- | --- | --- | | [Peter Grøftehauge](https://datapublica.dk/people/pid_entity_4004142656-peter-gr-ftehauge) | Direktion • EJERREGISTER | DIREKTØR | ## Revisor | Revisionsfirma | Revisor | Rolle | Fra | | --- | --- | --- | --- | | Deloitte Statsautoriseret Revisionspartnerselskab | Per Krause Therkelsen | State Authorised Public Accountant | 26. jun. 2026 | | Deloitte Statsautoriseret Revisionspartnerselskab | Allan Dydensborg Madsen | State Authorised Public Accountant | 26. jun. 2026 | ## Legale ejere ### Aktuelle | Ejer | Ejerandel | Stemmeandel | Fra | | --- | --- | --- | --- | | EjerPeter Grøftehauge | Ejerandel100 % | Stemmeandel100 % | Fra28. apr. 2004 | ## Dattervirksomheder ### Aktuelle | Virksomhed | Ejerandel | Stemmeandel | Fra | | --- | --- | --- | --- | | VirksomhedAutorola Ejendomme ApS | Ejerandel100 % | Stemmeandel100 % | Fra12. dec. 2023 | | VirksomhedMarvel ApS | Ejerandel100 % | Stemmeandel100 % | Fra21. nov. 2023 | | VirksomhedSurveyGauge ApS | Ejerandel66,67–89,99 % | Stemmeandel66,67 % | Fra22. jan. 2025 | | VirksomhedBSS ApS | Ejerandel33,33–49,99 % | Stemmeandel33,33 % | Fra29. jul. 2025 | | VirksomhedBlue Atlas Robotics ApS | Ejerandel25–33,32 % | Stemmeandel25 % | Fra1. sep. 2024 | | VirksomhedKlimaID ApS | Ejerandel15–19,99 % | Stemmeandel15 % | Fra17. maj 2024 | | VirksomhedSternula A/S | Ejerandel10–14,99 % | Stemmeandel10 % | Fra31. maj 2021 | | VirksomhedNEXCOM A/S | Ejerandel5–9,99 % | Stemmeandel5 % | Fra12. sep. 2022 | | VirksomhedPaint'R ApS | Ejerandel5–9,99 % | Stemmeandel5 % | Fra9. jan. 2026 | ### Tidligere | Virksomhed | Ejerandel | Stemmeandel | Fra | Til | | --- | --- | --- | --- | --- | | VirksomhedTree From Me ApS | Ejerandel10–14,99 % | Stemmeandel10 % | Fra1. jun. 2024 | Til12. feb. 2026 | | VirksomhedBSS ApS | Ejerandel25–33,32 % | Stemmeandel25 % | Fra14. mar. 2025 | Til28. jul. 2025 | | VirksomhedBSS ApS | Ejerandel20–24,99 % | Stemmeandel20 % | Fra31. jan. 2024 | Til13. mar. 2025 | | VirksomhedSurveyGauge ApS | Ejerandel25–33,32 % | Stemmeandel25 % | Fra1. sep. 2022 | Til21. jan. 2025 | | VirksomhedKlimaID ApS | Ejerandel10–14,99 % | Stemmeandel10 % | Fra29. apr. 2024 | Til16. maj 2024 | | VirksomhedKlimaID ApS | Ejerandel15–19,99 % | Stemmeandel15 % | Fra28. nov. 2023 | Til28. apr. 2024 | | VirksomhedTOG 2001 A/S | Ejerandel10–14,99 % | Stemmeandel10 % | Fra23. aug. 2022 | Til25. apr. 2024 | | VirksomhedBSS ApS | Ejerandel5–9,99 % | Stemmeandel5 % | Fra15. sep. 2023 | Til30. jan. 2024 | | VirksomhedAUTOROLA GROUP HOLDING A/S | Ejerandel100 % | Stemmeandel100 % | Fra30. nov. 2023 | Til12. dec. 2023 | | VirksomhedAUTOROLA GROUP HOLDING A/S | Ejerandel50–66,66 % | Stemmeandel50 % | Fra29. nov. 2005 | Til29. nov. 2023 | | VirksomhedKlimaID ApS | Ejerandel10–14,99 % | Stemmeandel10 % | Fra5. sep. 2023 | Til27. nov. 2023 | | VirksomhedSurveyGauge ApS | Ejerandel25–33,32 % | Stemmeandel25 % | Fra5. maj 2022 | Til31. aug. 2022 | | VirksomhedW 2016 ApS | Ejerandel90–99,99 % | Stemmeandel90 % | Fra23. nov. 2021 | Til23. aug. 2022 | | Virksomhed&Living Odense \| Fyn ApS | Ejerandel50–66,66 % | Stemmeandel50 % | Fra15. jan. 2010 | Til5. maj 2022 | | VirksomhedSurveyGauge ApS | Ejerandel20–24,99 % | Stemmeandel20 % | Fra13. sep. 2021 | Til4. maj 2022 | | VirksomhedW 2016 ApS | Ejerandel25–33,32 % | Stemmeandel25 % | Fra22. sep. 2021 | Til22. nov. 2021 | | VirksomhedW 2016 ApS | Ejerandel15–19,99 % | Stemmeandel15 % | Fra7. apr. 2021 | Til21. sep. 2021 | | VirksomhedW 2016 ApS | Ejerandel10–14,99 % | Stemmeandel10 % | Fra22. dec. 2020 | Til6. apr. 2021 | ## Ultimative ejere [Se ejerdiagram](https://datapublica.dk/companies/27721575-pg-development-aps/portfolio) | Navn | Ejerskab gennem | Beregnet ejerandel | | --- | --- | --- | | Peter Grøftehauge | Direkte | 100 % | ## Indirekte ejede virksomheder Beregnet via viste kæder i 2.–3. led [Se ejerdiagram](https://datapublica.dk/companies/27721575-pg-development-aps/portfolio) | Navn | Ejerskab gennem | Beregnet ejerandel | | --- | --- | --- | | AUTOBUDGET EUROPE A/S | Marvel ApS → AUTOROLA GROUP HOLDING A/S | 100 % | | Autorola Group A/S | Marvel ApS → AUTOROLA GROUP HOLDING A/S | 100 % | | AUTOROLA GROUP HOLDING A/S | Marvel ApS | 100 % | ## Virksomhedssider - [Overblik](https://datapublica.dk/companies/27721575-pg-development-aps) - [Regnskab](https://datapublica.dk/companies/27721575-pg-development-aps/financials) - [Risiko](https://datapublica.dk/companies/27721575-pg-development-aps/risk) - [Tidslinje](https://datapublica.dk/companies/27721575-pg-development-aps/timeline) - [Ejerskab og relationer](https://datapublica.dk/companies/27721575-pg-development-aps/portfolio) - [Produktionsenheder](https://datapublica.dk/companies/27721575-pg-development-aps/production-units) - [Gazelle](https://datapublica.dk/companies/27721575-pg-development-aps/gazelle) - [Investeringer](https://datapublica.dk/companies/27721575-pg-development-aps/investments) - [Koncernens hjemmeside](https://www.surveygauge.com/) ## Officielle kilder - [Officiel CVR-post hos Virk](https://datacvr.virk.dk/enhed/virksomhed/27721575) - [Officiel LEI-post hos GLEIF](https://www.gleif.org/)