Prada Denmark ApS

Egen beskrivelse på virk.dk

Principal activities of the Company comprise import, distribution and sales of Prada products in Denmark. The company runs two channels for the distribution and sales activities: the retail, through the concessions into Illum mall, and the e-commerce, through its own website. Business review Year 2025 was another year of sound results as enduring brand relevance and rigorous execution drove a positive performance in a challenging environment. At brand Group’s level, Prada confirmed a solid and resilient performance with retail net sales at -1% in the 12 months. Miu Miu delivered a sustained trajectory with retail net sales up by 35% in 2025. At Group level, PRADA’s year was characterised by an in-deep focus on customers relationship through immersive events and exclusive experiences and a further improved retail network, with which the Group provided own brands with powerful dimensions to express their distinctive identities and connect with their communities. As for Prada, the brand continued to express its ability to innovate through trend-setting fashion shows and successful product launches, spanning from new propositions to the reinterpretation of the icons, driving a well-balanced performance. Through initiatives such as Prada Mode, Prada Frames and Sound of Prada, the brand continued to shape the cultural conversation. At Miu Miu, through special initiatives such as 30 Blizzards and signature formats including Tales & Tellers, Women’s Tales, Literary Club and Summer Reads, continued to be at the forefront of the cultural debate, engaging with its community in intimate conversations on female empowerment. Its immediate and instinctive creativity drove a widespread appreciation across all categories and regions; new and ongoing exclusive collaborations continued to resonate and reach new audiences. The Group also continued to execute on its sustainability strategy across all pillars: Planet, People and Culture. Investments in green energy and low-impact solutions enabled the Group to exceed its approved science-based target for Scope 1 and 2 GHG emissions, alongside continued progress in raw-materials conversion towards lower impact solutions, supply-chain data collection, water stewardship and responsible chemical management. The Group also reinforced its long-term commitment to fostering a fair and inclusive workplace. Key milestones include the achievement of the Gender Equality Certification (UNI/PdR 125:2022) and the rollout of Worldwide People Culture Forums, together with training programs supporting the implementation of the Global DE&I roadmap.