--- title: "Playable ApS – Regnskab 2025 og nøgletal" description: "Playable ApS (CVR 36986476). Regnskabsperiode: 2025-01-01 – 2025-12-31. Bruttofortjeneste 6,9 mio. EUR, årets resultat 2,2 mio. EUR, egenkapital 958,9 t EUR." canonical_url: "https://datapublica.dk/companies/36986476-playable-aps/financials" locale: "da" route_type: "company_financials" robots: "index,follow" content_access: "standard" --- # Playable ApS — Regnskab Playable ApS \(CVR 36986476\). Regnskabsperiode: 2025-01-01 – 2025-12-31. Bruttofortjeneste 6,9 mio. EUR, årets resultat 2,2 mio. EUR, egenkapital 958,9 t EUR. CVR 36986476 ## Seneste regnskabsperiode - 2025 • 2025-01-01 • 2025-12-31 • entity • EUR • 6932732 • 986861 • 2152881 • 8104547 • 958933 • 57 ## Regnskabshistorik - 2024 • 2024-01-01 • 2024-12-31 • entity • EUR • 6650381 • 678955 • 613224 • 6043630 • -1187104 • 55 - 2023 • 2023-01-01 • 2023-12-31 • entity • EUR • 5595586 • 380718 • -71031 • 4867672 • -1810597 • 53 - 2022 • 2022-01-01 • 2022-12-31 • entity • EUR • 3341444 • -5266085 • -5679344 • 4830869 • -5738931 • 85 - 2021 • 2021-01-01 • 2021-12-31 • entity • EUR • 1649778 • -3363207 • -4036468 • 5837336 • -4191584 • 67 - 2020 • 2020-01-01 • 2020-12-31 • entity • EUR • 2228197 • -698890 • -670146 • 4738895 • -156096 • 35 - 2019 • 2019-01-01 • 2019-12-31 • entity • DKK • 5309384 • -9320094 • -6603852 • 19509946 • 3829673 • 24 - 2018 • 2018-01-01 • 2018-12-31 • entity • DKK • 757536 • -5913195 • -4632736 • 10944106 • 4453325 • 10 - 2017 • 2017-01-01 • 2017-12-31 • entity • DKK • 3842804 • 1255534 • 973478 • 2153357 • 1056161 ## Højdepunkter fra årsrapporten - primary activities • Playable develops and commercialises a SaaS-based Marketing Gamification platform, enabling marketers globally to engage their audiences through interactive, game-based experiences. The platform supports the full marketing funnel — from awareness and lead generation to customer retention and loyalty. For further information, visit www.playable.com. • entity - development in activities and financial affairs • Development in activities and finances 2025 marked a significant milestone for Playable, as the company delivered strong financial results while simultaneously advancing its strategic ambitions and laying a solid foundation for continued growth. ​Net profit before tax increased to EUR 904k, up from EUR 622k in 2024 - an increase of 45%. Profit after tax reached EUR 2,153k compared to EUR 613k in 2024, driven in part by the recognition of a deferred tax asset \(see separate section below\). ​Beyond the financials, the year was characterised by strong commercial and operational progress: ​ ​● Growing market demand for gamification as a performance-driven marketing channel ​● Continued growth of the customer base through new logos, cross-sell and expansion into new markets and ​ brands ​● Attracting and retaining larger, strategic enterprise accounts ​● Playable's market position was further validated through consistent recognition on G2, one of the world's ​ leading software review platforms. Throughout 2025 and into early 2026, Playable received multiple badges ​ across categories including Leader, Enterprise Leader, Grid Leader, Best Estimated ROI and Fastest ​ Implementation - reflecting strong and consistent customer satisfaction across market segments. ​● Employee engagement scores reached an all-time high, reflecting a strong and motivated organisation ​ ​Our achieved results confirm that Playable has reached a stage of profitable, scalable global growth - and the company enters 2026 with strong momentum. ​ ​Looking ahead to 2026, management expects continued profitable growth, with profit before tax anticipated in the range of EUR 1.0m to EUR 1.7m. This expectation is supported by the Company's strong commercial momentum, growing enterprise customer base and continued platform investment. ​​Recognition of deferred tax asset ​During the year, the Company reassessed the recognition of deferred tax assets related to tax losses carried forward. Based on a thorough evaluation of the Company’s expected future taxable profits, management has recognised a portion of the previously unrecognised deferred tax asset. ​​The assessment is based on management’s current expectations regarding the Company’s future earnings capacity and reflects the Company’s improved financial outlook. The assessment is further supported by the Company’s strong financial performance throughout 2024 and 2025. Management considers the recognised deferred tax asset to be recoverable through future taxable income. ​​The Company has a tax loss carryforward of EUR 4,453k corresponding to a tax value of EUR 980k which has not been recognised in the statement of financial position.​​ Capital ​As of 31 December 2025, the Company's equity stands at EUR 959k, compared to EUR \(1,187\)k at the end of 2024.​The equity has been fully reestablished during the year, representing a significant turnaround which reflects the Company's return to sustained profitability. Management considers the current capital base to provide a solid foundation for continued investment and growth. ​ ​Macro level effects ​The global macroeconomic environment remained challenging in 2025, with ongoing geopolitical uncertainty, inflationary pressures and volatile financial markets continuing to affect businesses across sectors. Playable has not been immune to these conditions, particularly in terms of customer budget cycles and enterprise decision-making timelines. However, the company has navigated these headwinds effectively, and management remains confident in the resilience of the business model and the long-term growth trajectory. • entity - recognition measurement uncertainty • The measurement of the deferred tax asset is subject to inherent uncertainty, primarily relating to the reliability and timing of forecasted future taxable income. The valuation depends on management's assumptions regarding​future business performance, market conditions, and operational developments. As with all forward-looking estimates, actual results may differ from current forecasts, which could result in adjustments to the deferred tax asset in future periods as circumstances evolve. Management has applied a prudent approach in recognising the portion of tax value for which realisation is reasonably assured based on available evidence and forecasts. • entity - recognition measurement uncertainty • The measurement of the deferred tax asset is subject to inherent uncertainty, primarily relating to the reliability and timing of forecasted future taxable income. The valuation depends on management's assumptions regarding ​future business performance, market conditions, and operational developments. As with all forward-looking estimates, actual results may differ from current forecasts, which could result in adjustments to the deferred tax asset in future periods as circumstances evolve. Management has applied a prudent approach in recognising the portion of tax value for which realisation is reasonably assured based on available evidence and forecasts. • entity - subsequent events • No events have occurred after the balance sheet date to this date, which would influence the evaluation of this annual report. • entity - mortgages collateral • 13 Assets charged and collateral A floating charge secured on unsecured claims and production plant and operating equipment has been provided as security for debt to banks and other credit institutions. The floating charge amounts to a total of EUR 1,406k. The assets concerned have a carrying amount of EUR 3,516k as of 31.12.2025.​​A payment guarantee of EUR 67k is registered in Danske Bank regarding deposit on rent. • entity