IMPACT Extend A/S

IMPACT Extend is a digital consultancy firm, helping companies to unleash their business and organizational potentials by making marketing more data-driven, personalized, and accountable. As a member of IMPACT Commerce Group, our shared purpose is to change commerce for the better. We want to take the lead on shaping the future of commerce by empowering people and businesses to drive positive change and craft quality experiences. IMPACT Extend A/S works in the following business areas: Omni BI / Advanced Analytics, Data Science and Customer Data Platforms Digital Digital Marketing Strategy and Organizational enablement Mar Tech, Marketing Automation and Customer Loyalty Traffic, Tracking, Lead Generation and Conversion optimization Consulting services, Marketing methodology, data and technology Combining in-depth commercial and technological understanding with expertise in marketing methodology ensures that customers can unleash their full potential by consolidating and activating customer data from all channels and touch points. This is put into practice in deliveries that support B2B digital, CRM, CDP and customer clubs/loyalty programs. We provide advice concerning all marketing platforms and has strategic partnerships with leading vendors of marketing automation and personalization platforms. Together with IMPACT, we pride ourselves on being a frontrunner in Scandinavia within Salesforce multi-cloud: Commerce Cloud, Service Cloud, CDP/IS and Marketing Cloud. IMPACT was the initial partner in Scandinavia providing both Salesforce Commerce Cloud and Salesforce Marketing Cloud. Furthermore, Raptor Services (CDP and personalization software) has named IMPACT as the first and only Gold Partner. Additionally, we’ve entered into a strategic partnership with Voyado, who provides loyalty, marketing automation, and campaign management platforms to retail companies. Strategic focus 2022-2023 The key strategic focus in 2022 has been to continue our strengthen of our processes and expertise, in order to ensure our continued growth and high quality in customer deliveries. We have invested significantly in bringing in strong capabilities and training the organization in becoming even better consultants, improving how we work and supporting each other as a team. We started working on projects together across countries with the company Impact Commerce Group acquired in Sweden. As a purpose-driven organization, our focus is to ensure an informal, transparent and inclusive work environment, where strong relations are core, and individual potentials are unleashed through personal committed objectives (OKRs) and development plans. In 2022 we welcomed 33% new employees and managed to hold an employer satisfaction (ESAT) score of 8.7 (out of 10). That is on top of recruiting 25% new people in the prior year (2021). As a result, we have managed to grow our business significantly, by retaining existing customers, attracting leading brands as new customers, and by delivering exciting and ground-breaking new projects. At the same time, our customer satisfaction (CSAT) is kept at a satisfying high level. The key focus for 2023 will be to ensure a profitable and healthy business, by harvesting the realized investments in a more robust and scalable organization, and by improving the financial performance, as well as further evolving our work in the Nordic markets.