Bluemind Holding ApS

The primary activity by far is the majority ownership of SkatePro ApS. Beside this activity, during 2024 the company also added an investment in property for 4 million DKK and have minority ownership in other companies. The rest of the management commentary will relate to the primary activity. Principal activities The primary activity consists of selling leisure equipment within action sport as well as related activities within B2B and B2C segments, mainly in Europe, Oceania and North America. We are a significant player in the action sport market and want to provide a wide range of action sport products for both B2C and B2B customers. We source products from established vendors and brands, with a focus on sales, distribution and excellent customer service. Sales are primarily conducted through our own e-commerce platforms. At the end of the financial year the Group employs more than 90 full-time employees and is headquartered in Søften, Denmark, with an additional entity in Birmingham, United Kingdom. Order fulfilment is handled from our own warehouse in Denmark as well as additional warehouses outside Denmark. Our products are mainly manufactured in Asia and Europe.