MC Pluto Holding ApS

The group's activities comprise web and marketing solutions to small and medium-sized businesses in Denmark. ​​Our primary focus is consulting, delivery and optimization of online marketing - we have an analytical approach and a good understanding of what works and how the customer can use their website, Facebook, LinkedIn etc. to​strengthen and grow their business.

Development in activities and finances

The financial year of 2024/25 has primarily been used to merge the two companies of ErhvervsWebdesign and Aveo. Management is very satisfied with the progress made during the financial year and the merger is fully completed and the merged companies are fully integrated. Furthermore, the group acquired Ravn Hjemmesider thus expanding its footprint in the market. Ravn Hjemmesider is also fully integrated into Auxo. ​​During the financial year, work in progress increased significantly from DKK 55.9 million to DKK 105.0 million. ​This development primarily reflects strong sales growth and an increase in ongoing customer projects. ​Management views this as a positive investment in future earnings and long-term growth for the group.

For the financial year 2025/26 the group expects to realize EBITDA between 47.5 – 52.5 mDKK and net profit after tax of 4.3 – 8.3 mDKK.​​The group has successfully entered into a finance agreement with a new lender after the balance sheet date effectively refinancing the complete debt structure of the group. This new agreement strengthens the financial foundation of the group enabling further investment in growth over the coming years.

Profit/loss for the year in relation to expected developments

The group achieved EBITDA of 38.5 mDKK in the financial year 2024/25. This is an increase of 117% compared to 2023/24 which included 14 months. Furthermore, the group managed to generate a net profit for the year of 1.7 mDKK increasing significantly from the loss of 11.4 mDKK in 2023/24. Management considers this result satisfactory.​​Equity decreased to 144.1 mDKK as of 31 May 2025 from 144.4 mDKK as of 31 May 2024.

It is important to note the following uncertainty with regard to recognition and measurement, as it has had a significant influence on the revenue, assets and liabilities recognised in the financial statements:

​ ​Trade receivables and work in progress are recognised at selling price with deductions for expected losses. There is an inherent uncertainty in these items as the valuation is based on the customers' future ability and willingness ​to pay.…

No events have occurred after the balance sheet date to this date, which would influence the evaluation of this annual report.

20 Contingent liabilities2024/25​DKKOther contingent liabilities477,000Contingent liabilities 477,000

2024/25​DKK

Other contingent liabilities…

21 Assets charged and collateral

Bank loans of DKK 9,298k are secured by way of a deposited mortgage deed, nominal DKK 10,000k. The company​charge provided comprises some goodwill, intellectual property rights, other plant, fixtures and fittings, tools and equipment, vehicles and other ancillary materials, inventories and trade receivables. The total carrying amount of​the comprised assets is DKK 15,807k. ​ ​The group has provided supplementary collateral for business lease agreements with Krone Capital A/S with entry in leasing assets capped at nomimal DKK 3.000k.