SAMSON GROUP A/S

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Main activities and business model SAMSON GROUP A/S, having its headquarters in Viborg, is a European leader within its indu- stry. Since its foundation in 1943, SAMSON GROUP A/S’ main activities have been the development, manufacture and marketing of machinery and equipment for the environmentally friendly ap- plication of natural fertilizer in fields. Through its subsidiaries SAMSON AGRO A/S, SAMSON AGRO SASU, SAMSON AGRO Sp. z o.o., Samson Agrolize A/S and Samson Agrolize AB, SAMSON GROUP A/S develops, produces and distributes products and technological solutions to handle natural fertilizer in the best possible way, considering the climate as well as the efficiency of farmers. The products mainly consist of: Advanced slurry tankers used for transport and precise ap- plication of slurry in fields. These slurry tankers are designed to maximize utilization of slurry nutrients and to minimize environmental impact. Booms specifically designed for applying slurry in fields. These booms ensure precise and even distribution of slurry, contributing to optimal growth and reduced emissions. A wide range of tools designed to make the best possible use of the nutrients in natural fertilizer, both by injection into growing crops and by black soil incorporation, which reduces emissions. Universal as well as dedicated spreaders developed to distribute solid natural fertilizer, lime and other solid materials evenly on fields. This allows accurate dosing via weighing equipment and application files to optimize crop production and reduce climate impact. Due to the broad product range of SAMSON GROUP A/S, customer segments range from far- mers with their own farms through machinery cooperatives to agricultural contractors. All com- panies within SAMSON GROUP A/S collaborate to deliver quality products and technological solutions that meet the needs of these customer groups. The products are marketed under the SAMSON and PICHON brands and sold internationally through a broad and strong dealer network. Denmark and Sweden are the only exceptions; here, the products are marketed via SAMSON GROUP A/S’ own commercial companies. The products from the two brands complement each other perfectly as they share the same focus on applying natural fertilizer, however, they target different customer groups. The customer groups for SAMSON and PICHON are distributed as follows: the primary custo- mer group for the SAMSON brand is agricultural contractors, machinery cooperatives and large livestock producers in Europe’s intensive livestock regions. The primary customer group for the PICHON brand is mainly small and medium-sized livestock producers, also in Europe’s intensive livestock regions. SAMSON GROUP A/S’ ambition is to support these customer groups in their ambitions by offe- ring advanced machinery for the environmentally sound application of natural fertilizer. With a broad product range, SAMSON GROUP A/S has the overall potential to be the market leader in Europe meeting the demand of contractors, machinery corporatives and livestock far- mers for innovative, environmentally friendly quality solutions applying natural fertilizer. SAMSON GROUP A/S’ innovative solutions play a crucial role in utilizing resources directly avai- lable at the livestock farms and promoting sustainable solutions. Our products help reduce the use of mineral fertilizers by optimizing the utilization of natural fertilizer and organic material, thus reducing the need for external nutrient supply at the farm. We also promote efficient nu- trient utilization by ensuring precise application of natural fertilizer through advanced techno- logies. This minimizes waste and improves crop yields while protecting the environment from unnecessary nutrient discharge, thus benefiting nature. By increasing organic matter content in the soil, our solutions also contribute to improved soil fertility and increased yield potential. Simultaneously, our solutions help reduce greenhouse gas emissions by optimizing application and minimizing nutrient waste. This is essential for comba- ting climate change and fostering more sustainable agricultural practices. To support the SAMSON GROUP A/S’ ambition and optimize and document effectiveness, se- veral key products in the range are developed in close collaboration with national and interna- tional knowledge institutions. Ongoing investment is made in developing the product portfolio and technical solutions to maximize nutrient utilization in the ecological cycle and minimize greenhouse gas emissions. Our goal is to promote sustainability and create a more environmentally friendly agricultural sector. Currently, the markets are primarily focused on intensive livestock areas in Europe, in- cluding Denmark, Sweden, Poland, Germany and France. Additionally, SAMSON GROUP A/S exports widely to more than 35 markets, thereby making a difference globally. Our business model includes in-house development and product innovation, selecting reliable suppliers, quality-focused production, sales through dependable dealers and exceptional ser- vice provided by skilled employees and service partners. 1. We invest in research and development to create innovative and effective products that meet our customers’ needs and contribute to the development of the agricultural sector. This is ac- complished through partnerships with knowledge institutions, agricultural organizations and customers, enabling our products to achieve a high technological and modern level combined with practical relevance for farms and agricultural contractors. 2. We select our suppliers and subcontractors carefully - always focusing on the high-quality level that characterizes SAMSON GROUP A/S’ products. 3. We control the entire production process. With the aid of complex and efficient procedures, this enables us to maintain high-quality standards and ensure reliable and on-time delivery to our customers. 4. We collaborate with carefully selected dealers who hold a strong position in the market. This guarantees broad coverage and access to our products for customers across many countries. 5. We have a dedicated team of service partners and employees who provide exceptional cust- omer support, maintenance and technical assistance for our products. The Group’s companies and management The management of the manufacturing companies SAMSON AGRO A/S, SAMSON AGRO SASU and SAMSON AGRO Sp. z o. o is organized as a classic, functional organization across the com- panies. SAMSON AGRO A/S: The company’s main activity is the development, production and inter- national distribution of products under the SAMSON brand. SAMSON AGRO SASU: The company’s main activity is the development, production and in- ternational distribution of products under the PICHON brand and selected SAMSON brand pro- ducts. SAMSON AGRO Sp. Z o. o.: The company’s main activity is licensed production of the PICHON brand and distribution of its products primarily in Poland, other Eastern European countries and the Baltic states. The commercial companies Samson Agrolize A/S and the Swedish company Samson Agrolize AB have separate organizational structures, with Charlotte Willum Henneberg serving as the CEO of both companies. The companies’ main activity is the distribution of SAMSON GROUPS A/S’ brands, SAMSON and PICHON.