RUBY REJSER ApS
Core data
Name | RUBY REJSER ApS |
Address | Europaplads 16 1, 8000, Aarhus C |
Founded | Dec 29, 1994 |
| 31 / 20 | |
Locations (P-units) | 2View locations |
Website | https://ruby-rejser.dk/ |
 Facebook | rubyrejser |
 Instagram | @ruby_rejser |
VAT registered | |
Branch | Rejsearrangørers aktiviteter (791200) |
Name | RUBY REJSER ApS |
Address | Europaplads 16 1, 8000, Aarhus C |
Founded | Dec 29, 1994 |
| 31 / 20 | |
Locations (P-units) | 2View locations |
Website | https://ruby-rejser.dk/ |
| Facebook | rubyrejser |
| Instagram | @ruby_rejser |
VAT registered | |
Branch | Rejsearrangørers aktiviteter (791200) |
Keep track of RUBY REJSER ApS
Description
Ruby Rejser is a Danish travel agency based in Aarhus, with an office in Aalborg. For more than 50 years, it has specialized in active holidays and special-interest travel outside the main tourist routes, serving guests from across the Nordic region.
Ruby Rejser arranges and sells active holidays and special-interest trips worldwide, including hiking, cycling, train, ski, expedition and cruise travel. It offers individual and group trips and provides personal travel guidance and practical travel arrangements.
Company's own description on virk.dk
Selskabets hovedaktivitet består af salg af specielle og unikke rejser, i høj grad rettet mod aktiv ferie, eksempelvis cykling, vandreture og skiferier. Rejserne udbydes som individuelle-, fælles- og grupperejser.
Products & services
Hiking holidays · Cycling holidays · Train holidays · Ski holidays · Greenland trips · Summer holidays · Hurtigruten trips · Cycling cruises · Group trips · Expedition trips · Northern Lights trips · Cruises · Personal travel guidance · Travel arrangements
Industries
Travel agency · Active holidays · Special-interest travel
Customer types
Active and curious travellers · Individual travellers · Groups · Families · Friends · Solo travellers
Analysis by AI ✨
The 2025 accounts show a substantial improvement in earnings: gross profit rose to DKK 22.6 million from DKK 17.9 million the year before, while profit after tax rose to DKK 10.6 million from DKK 5.7 million. The financial year ran from 1 October 2024 to 30 September 2025.
In August 2026, the register recorded 31 employees and 20 full-time equivalents (FTE). The employee count was 32 in August 2025.
Ruby Travel Group ApS has owned Ruby Rejser outright since 24 April 2015. The ownership was recorded as ending on 31 October 2025 and again from 1 November 2025, at the same 100% stake; Ruby Travel Group ApS continues to own 100% of the company. The registered share capital also increased from DKK 200,000 to DKK 300,000 through a merger, effective 1 November 2025.
Ruby Rejser has been registered at Europaplads 16 1 in Aarhus C since 13 December 2019. The company was founded on 29 December 1994.
AI-generated texts are based on registered information, which may be delayed or incomplete. Errors may occur.
Financials
| Reporting period | 2024/251 Oct 2024 - 30 Sept 2025DKK | |||||||
|---|---|---|---|---|---|---|---|---|
| Gross profit | 22,608,254 | |||||||
| Operating profit | 12,521,993 | |||||||
| Profit before tax | 13,539,468 | |||||||
| Net income | 10,561,119 | |||||||
| Total assets | 49,575,930 | |||||||
| Equity | 20,974,913 | |||||||
| Avg. employees | 22 | |||||||
2018–2025 Unlock financial history | ||||||||
Datapublica Risk Score
What goes into the assessment
Financials
Equity ratio, profitability, and liquidity
Accounts and history
Late filings and previous financial distress
Owners and management
Past bankruptcies and owners’ other companies
Company and connections
Age, industry, and shared addresses or contact details
Standard: Score and risk bandPro: Also a detailed explanation of the factors
Gazelle
2024Børsen Gazelle
2019Børsen Gazelle
2018Børsen Gazelle1 consecutive growth years
Børsen Gazelle is Dagbladet Børsen's award. Datapublica is not affiliated with Børsen. Calculated statuses are Datapublica's own analysis of public CVR financial-statement data.
Founders
| Founder | Registered as founder | Current roles | Ownership |
|---|---|---|---|
| Annemette Lygård Sørensen | Registered as founderDec 29, 1994 | Current roles — | Ownership — |
| Elsebeth Rauff Lind Sørensen | Registered as founderDec 29, 1994 | Current roles — | Ownership — |
| Jens Ole Aaris | Registered as founderDec 29, 1994 | Current roles — | Ownership — |
| Per Christensen | Registered as founderDec 29, 1994 | Current roles — | Ownership — |
People
| Person | Roles | Titles |
|---|---|---|
| Mads Bygballe Christiansen | Roles Board | TitlesBESTYRELSESMEDLEM |
| Michael Bygballe Christiansen | Roles Board | TitlesFORMAND |
| Nicolai Fredholm Jørgensen | Roles Board | TitlesBESTYRELSESMEDLEM |
| Tony Dimitris Lund-Burmeister | Roles Board | TitlesBESTYRELSESMEDLEM |
| Rønnaug Engstad Laursen | Roles Management | TitlesADM. DIR. |
Auditor
| Audit firm | Auditor | Role | From |
|---|---|---|---|
| Deloitte Statsautoriseret Revisionspartnerselskab | AuditorMorten Gade Steinmetz | RoleStatsautoriseret revisor | FromDec 22, 2025 |
Legal owners
| Owner | Ownership | Voting rights | From |
|---|---|---|---|
| Ownership100 % | Voting rights100 % | FromNov 1, 2025 |
Child companies
| Company | Ownership | Voting rights | From | To |
|---|---|---|---|---|
| Ownership100 % | Voting rights100 % | FromJun 24, 2019 | ToApr 1, 2022 |
Ultimate owners
| Name | Ownership through | Calculated ownership |
|---|---|---|
| Mads Bygballe Christiansen | Ownership through | 100 % |