---
title: "KEYPERFORMANCE ApS – CVR 20277742, financials and ownership"
description: "KEYPERFORMANCE ApS (CVR 20277742). Active · Finansielle holdingselskaber · København N. 0 employees (CVR) (2012). Gross profit -23K DKK (2026)."
canonical_url: "https://datapublica.dk/en/companies/20277742-keyperformance-aps"
locale: "en"
route_type: "company_overview"
robots: "index,follow"
---

# KEYPERFORMANCE ApS

KEYPERFORMANCE ApS \(CVR 20277742\). Active · Finansielle holdingselskaber · København N. 0 employees \(CVR\) \(2012\). Gross profit -23K DKK \(2026\).

CVR number: 20277742

## Company details

- **CVR number:** 20277742

- **Status:** Aktiv

- **Address:** Blegdamsvej 4A st th, 2200, København N

- **Legal form:** Anpartsselskab \(ApS\)

- **Founded:** May 30, 1997

- **Employees / FTEs:** 0 / 1 · 2012

- **Production units:** 1

- **LEI:** 2549005Z843949IOG679

## Activities and industry

- Finansielle holdingselskaber

- 642110 — Finansielle holdingselskaber

## Latest financial period

- **Reporting period:** 2025/26 \(1 Jul 2025 - 30 Jun 2026\)

- **Currency:** DKK

- **Gross profit:** -23,035

- **Operating profit:** -23,035

- **Profit after tax:** 107,470

- **Assets:** 4,760,824

- **Equity:** 4,755,624

## Founders

| Founder | Registered as founder | Current roles | Ownership |
| --- | --- | --- | --- |
| [Lena Bielefeldt](https://datapublica.dk/en/people/pid_entity_4003979919-lena-bielefeldt) | May 30, 1997 | — | 50–66.66 % \(Legal\) |
| [Mads Nannestad Møller](https://datapublica.dk/en/people/pid_entity_4003973972-mads-nannestad-m-ller) | May 30, 1997 | Management | 50–66.66 % \(Legal\) |

## People

| Person | Roles | Titles |
| --- | --- | --- |
| [Mads Nannestad Møller](https://datapublica.dk/en/people/pid_entity_4003973972-mads-nannestad-m-ller) | Management • EJERREGISTER | DIREKTØR |
| [Lena Bielefeldt](https://datapublica.dk/en/people/pid_entity_4003979919-lena-bielefeldt) | EJERREGISTER | — |

## Auditor

No auditor data available

## Contact

### From [cvr.dk](https://datacvr.virk.dk/)

Advertising protected

Contact details from CVR must not be used for direct marketing when the entity is advertising protected. The protection does not cover details collected from the company’s own website. The general marketing rules still apply. [Read more at the Danish Business Authority](https://virksomhedsguiden.dk/content/ydelser/faa-reklamebeskyttet-din-virksomhed-i-cvr/3337006d-3b93-4bb0-bc08-82a0915c0332/)

| Contact | Phone | Email |
| --- | --- | --- |
| Company | — | ma\*\*\*\*\*@additional.dk [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F20277742-keyperformance-aps) |

## Legal owners

### Current

| Owner | Ownership | Voting rights | From |
| --- | --- | --- | --- |
| OwnerLena Bielefeldt | Ownership50–66.66 % | Voting rights50 % | FromMay 30, 1997 |
| OwnerMads Nannestad Møller | Ownership50–66.66 % | Voting rights50 % | FromMay 30, 1997 |

## Child companies

### Current

| Company | Ownership | Voting rights | From |
| --- | --- | --- | --- |
| Company2M SECURITY ApS | Ownership20–24.99 % | Voting rights20 % | FromFeb 16, 2016 |

### Previous

| Company | Ownership | Voting rights | From | To |
| --- | --- | --- | --- | --- |
| CompanyPROP Aps | Ownership50–66.66 % | Voting rights50 % | FromMar 1, 2023 | ToJul 31, 2023 |
| CompanyPROP Aps | Ownership66.67–89.99 % | Voting rights66.67 % | FromNov 23, 2017 | ToFeb 28, 2023 |
| CompanyMLRP ApS | Ownership10–14.99 % | Voting rights10 % | FromJan 4, 2016 | ToJul 14, 2020 |
| CompanyCopenhagenshopper IVS | Ownership100 % | Voting rights100 % | FromAug 11, 2017 | ToSep 1, 2018 |

## Ultimate owners
[View ownership diagram](https://datapublica.dk/en/companies/20277742-keyperformance-aps/portfolio)
| Name | Ownership through | Calculated ownership |
| --- | --- | --- |
| Lena Bielefeldt | Direct | 50–66.66 % |
| Mads Nannestad Møller | Direct | 50–66.66 % |

## Company pages

- [Overview](https://datapublica.dk/en/companies/20277742-keyperformance-aps)

- [Financial report](https://datapublica.dk/en/companies/20277742-keyperformance-aps/financials)

- [Risk](https://datapublica.dk/en/companies/20277742-keyperformance-aps/risk)

- [Timeline](https://datapublica.dk/en/companies/20277742-keyperformance-aps/timeline)

- [Ownership and relations](https://datapublica.dk/en/companies/20277742-keyperformance-aps/portfolio)

- [Production units](https://datapublica.dk/en/companies/20277742-keyperformance-aps/production-units)

- [Gazelle](https://datapublica.dk/en/companies/20277742-keyperformance-aps/gazelle)

- [Investments](https://datapublica.dk/en/companies/20277742-keyperformance-aps/investments)

## Official sources

- [Official CVR record on Virk](https://datacvr.virk.dk/enhed/virksomhed/20277742)

- [Official LEI record at GLEIF](https://www.gleif.org/)