Publicis Denmark A/S — Financial report

Publicis Denmark A/S (CVR 25298977). Reporting period: 2025-01-01 – 2025-12-31. Gross profit -30.9M DKK, profit after tax -76.5M DKK, equity -60.7M DKK.

CVR 25298977

Latest financial period

  • 2025 • 2025-01-01 • 2025-12-31 • entity • DKK • -30862000 • -73647000 • -76508000 • 149295000 • -60696000 • 48

Financial history

  • 2024 • 2024-01-01 • 2024-12-31 • entity • DKK • 45554000 • 4326000 • 3842000 • 114828000 • 15812000 • 48
  • 2023 • 2023-01-01 • 2023-12-31 • entity • DKK • 16554000 • -25492000 • -25285000 • 46897000 • 11970000 • 46
  • 2022 • 2022-01-01 • 2022-12-31 • entity • DKK • 53769000 • 13021000 • 8599000 • 95444000 • 58105000 • 47
  • 2021 • 2021-01-01 • 2021-12-31 • entity • DKK • 91769000 • 22209000 • 17488000 • 128941000 • 66995000 • 42
  • 2020 • 2020-01-01 • 2020-12-31 • entity • DKK • 41476000 • 65000 • -8847000 • 85099000 • 49507000 • 40
  • 2019 • 2019-01-01 • 2019-12-31 • entity • DKK • 19720800 • 2420024 • 2613556 • 16753183 • -7786180 • 26
  • 2018 • 2018-01-01 • 2018-12-31 • entity • DKK • 7588042 • -1534532 • -1488865 • 5041282 • -12087021 • 18
  • 2017 • 2017-01-01 • 2017-12-31 • entity • DKK • 12108037 • -3403691 • -3108344 • 6537797 • -10665359 • 19

Annual report highlights

  • primary activities • The company's main activity is to provide consultancy in business management and administration, conduct business in the field of market analysis, opinion formation and lobbying, and running an advertising agency and related business. • entity
  • development in activities and financial affairs • Development in activities and financesThe Company's financial performance for 2025 was significantly below that of the previous financial year, driven by a challenging market situation and complex project deliverables, and did not align with the outlook stated in the 2024 financial statements, where expectations were stated to be a 15-20% increase in revenue with a projected result before tax of DKK 5-10 million.​​Gross profit amounted to a loss of DKK 30.9 million compared with a gross profit of DKK 45.6 million in 2024. Consequently, operating loss amounted to DKK 73.6 million compared with an operating profit of DKK 4.3 million in the previous year. ​​The loss for the year amounted to DKK 76.5 million compared with a profit of DKK 3.8 million in 2024. • entity
  • development in activities and financial affairs • Development in activities and finances The Company's financial performance for 2025 was significantly below that of the previous financial year, driven by a challenging market situation and complex project deliverables, and did not align with the outlook stated in the 2024 financial statements, where expectations were stated to be a 15-20% increase in revenue with a projected result before tax of DKK 5-10 million.​​Gross profit amounted to a loss of DKK 30.9 million compared with a gross profit of DKK 45.6 million in 2024. Consequently, operating loss amounted to DKK 73.6 million compared with an operating profit of DKK 4.3 million in the previous year. ​​The loss for the year amounted to DKK 76.5 million compared with a profit of DKK 3.8 million in 2024. • entity
  • expected development • Management's primary focus during 2026 will be on restoring profitability through operational improvements, optimisation of the cost base and continued development of client relationships. Management is expecting full recovery during 2026 and profitable in the 2nd half of the year. Expected annual result forecasted to be in the range of a DKK 5-15 million loss .​​June 2026, the Company have received a capital contribution of DKK 63.5 million from its shareholder. Combined with the commitment from the shareholder to provide additional cash if needed and the planned operational improvements, this is to strengthen the Company's financial position and support the continued execution of the Company's business plan. • entity
  • result compared with expectations • Profit/loss for the year in relation to expected developmentsThe financial performance for the year was below Management's expectations. • entity
  • result compared with expectations • Profit/loss for the year in relation to expected developments The financial performance for the year was below Management's expectations. • entity
  • going concern uncertainty • 1 Judgements regarding going concernIn addition to the cash contribution of TDKK 63,500, Publicis Groupe Holdings BV, has confirmed its commitment to provide financial support to the Company to the extent necessary to ensure that the Company has sufficient resources to meet its financial commitments for 12 months from the date of signing of the financial statements. • entity
  • going concern uncertainty • 1 Judgements regarding going concern In addition to the cash contribution of TDKK 63,500, Publicis Groupe Holdings BV, has confirmed its commitment to provide financial support to the Company to the extent necessary to ensure that the Company has sufficient resources to meet its financial commitments for 12 months from the date of signing of the financial statements. • entity
  • unusual matters • Unusual circumstances affecting recognition and measurementThe financial position at 31 December 2025 of the Company and the results of the activities and cash flows of the Company for the financial year for 2025 have not been affected by any other unusual events beside the circumstances mentioned in note 2. • entity
  • unusual matters • Unusual circumstances affecting recognition and measurement The financial position at 31 December 2025 of the Company and the results of the activities and cash flows of the Company for the financial year for 2025 have not been affected by any other unusual events beside the circumstances mentioned in note 2. • entity
  • subsequent events • Subsequent to the balance sheet date, the shareholder has decided to strengthen the Company's capital ​structure through an expected capital contribution of approximately DKK 63.5 million during 2026. Apart from ​this, no events have occurred after the balance sheet date that materially affect the assessment of the Annual ​Report. • entity
  • contingent liabilities • Joint taxation​The Entity serves as the administration company in a Danish joint taxation arrangement. According to the joint taxation provisions of the Danish Corporation Tax Act, the Entity is therefore liable for income taxes etc for the jointly taxed entities, and for obligations, if any, relating to the withholding of tax on interest, royalties and dividend for these entities.​​Other financial obligations​The company are entitled to pay some fee to the Publicis Groupe, as part of the management and IT solutions provided by the group. ​ ​The fee is estimated at 7% of the revenue or around DKK 19 million for the management fee and 1% of the total ​IT-cost or around DKK 5 million for the IT-solutions. • entity
  • contingent liabilities • ​Joint taxation​The Entity serves as the administration company in a Danish joint taxation arrangement. According to the joint taxation provisions of the Danish Corporation Tax Act, the Entity is therefore liable for income taxes etc for the jointly taxed entities, and for obligations, if any, relating to the withholding of tax on interest, royalties and dividend for these entities.​​Other financial obligations​The company are entitled to pay some fee to the Publicis Groupe, as part of the management and IT solutions provided by the group. ​ ​The fee is estimated at 7% of the revenue or around DKK 19 million for the management fee and 1% of the total ​IT-cost or around DKK 5 million for the IT-solutions. • entity