--- title: "EET Retail ApS – CVR 25365429, financials and ownership" description: "EET Retail ApS (CVR 25365429). Active · Engroshandel med radio og tv, fotografiske og optiske artikler · Birkerød. 11 employees (CVR) (Jul 2026). Gross profit 2.4M EUR (2025)." canonical_url: "https://datapublica.dk/en/companies/25365429-eet-retail-aps" locale: "en" route_type: "company_overview" robots: "index,follow" --- # EET Retail ApS EET Retail ApS \(CVR 25365429\). Active · Engroshandel med radio og tv, fotografiske og optiske artikler · Birkerød. 11 employees \(CVR\) \(Jul 2026\). Gross profit 2.4M EUR \(2025\). CVR number: 25365429 ## Company details - **CVR number:** 25365429 - **Status:** Aktiv - **Address:** Bregnerødvej 133, 3460, Birkerød - **Legal form:** Anpartsselskab \(ApS\) - **Founded:** Dec 6, 2013 - **Employees / FTEs:** 11 / 11 - **Production units:** 1 - **Website:** https://www.eetretail.com/ ## Description The Company's purpose is to develop, produce, and sell audio/video products with a special focus on the transition from analog to digital signals, as well as other related products and activities. ## Activities and industry - Engroshandel med radio og tv, fotografiske og optiske artikler - 464320 — Engroshandel med radio og tv, fotografiske og optiske artikler ## Latest financial period - **Reporting period:** 2025 - **Currency:** EUR - **Gross profit:** 2,443,000 - **Operating profit:** 621,000 - **Profit after tax:** 708,000 - **Assets:** 5,771,000 - **Equity:** 1,304,000 ## People | Person | Roles | Titles | | --- | --- | --- | | [Jan Holmetoft Iversen](https://datapublica.dk/en/people/pid_entity_4004032744-jan-holmetoft-iversen) | Board | BESTYRELSESMEDLEM | | [Pernilla Aadal Lund](https://datapublica.dk/en/people/pid_entity_4000747894-pernilla-aadal-lund) | Board | BESTYRELSESMEDLEM | | [Søren Drewsen](https://datapublica.dk/en/people/pid_entity_4004086057-s-ren-drewsen) | Board | FORMAND | | [Allan-Bo Friis](https://datapublica.dk/en/people/pid_entity_4000602346-allan-bo-friis) | Management | ADM. DIR. | ## Auditor | Audit firm | Auditor | Role | From | | --- | --- | --- | --- | | EY Godkendt Revisionspartnerselskab | Christian Carlsbæk | State Authorised Public Accountant | May 13, 2026 | | EY Godkendt Revisionspartnerselskab | Ole Becker | State Authorised Public Accountant | May 13, 2026 | ## Contact ### From [cvr.dk](https://datacvr.virk.dk/) Advertising protected Contact details from CVR must not be used for direct marketing when the entity is advertising protected. The protection does not cover details collected from the company’s own website. The general marketing rules still apply. [Read more at the Danish Business Authority](https://virksomhedsguiden.dk/content/ydelser/faa-reklamebeskyttet-din-virksomhed-i-cvr/3337006d-3b93-4bb0-bc08-82a0915c0332/) | Contact | Phone | Email | | --- | --- | --- | | Company | 4582\*\*\*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F25365429-eet-retail-aps) | v.\*\*\*\*\*@eetgroup.com [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F25365429-eet-retail-aps) | ## Legal owners ### Current | Owner | Ownership | Voting rights | From | | --- | --- | --- | --- | | OwnerEET GROUP A/S | Ownership100 % | Voting rights100 % | FromNov 14, 2018 | ### Previous | Owner | Ownership | Voting rights | From | To | | --- | --- | --- | --- | --- | | OwnerBrian Larsen | Ownership33.33–49.99 % | Voting rights33.33 % | FromJun 30, 2015 | ToNov 14, 2018 | | OwnerEET GROUP A/S | Ownership50–66.66 % | Voting rights50 % | FromDec 6, 2013 | ToNov 13, 2018 | | OwnerVIEWMEDIA HOLDING ApS | Ownership33.33–49.99 % | Voting rights33.33 % | FromDec 6, 2013 | ToSep 14, 2016 | ## Ultimate owners [View ownership diagram](https://datapublica.dk/en/companies/25365429-eet-retail-aps/portfolio) | Name | Ownership through | Calculated ownership | | --- | --- | --- | | Søren Drewsen | S DREWSEN HOLDING ApS → SJA Invest ApS → Mgt Holdco ApS → EET Group Holdings ApS → EET Holdco I ApS → EET Holdco II ApS → EET Investco ApS → EET A/S → EET Holdings A/S → EET GROUP A/S | 22.22–53.99 % | | Jan Holmetoft Iversen | MOTA ApS → 2Mota ApS → Mgt Holdco ApS → EET Group Holdings ApS → EET Holdco I ApS → EET Holdco II ApS → EET Investco ApS → EET A/S → EET Holdings A/S → EET GROUP A/S | 11.11–35.99 % | | Ulla Iversen | MOTA ApS → 2Mota ApS → Mgt Holdco ApS → EET Group Holdings ApS → EET Holdco I ApS → EET Holdco II ApS → EET Investco ApS → EET A/S → EET Holdings A/S → EET GROUP A/S | 11.11–35.99 % | | Amalie Mosbæk Drewsen | AMD Investor ApS → SJA Invest ApS → Mgt Holdco ApS → EET Group Holdings ApS → EET Holdco I ApS → EET Holdco II ApS → EET Investco ApS → EET A/S → EET Holdings A/S → EET GROUP A/S | 5–12 % | | Julie Mosbæk Skjernov Drewsen | JMD Investor ApS → SJA Invest ApS → Mgt Holdco ApS → EET Group Holdings ApS → EET Holdco I ApS → EET Holdco II ApS → EET Investco ApS → EET A/S → EET Holdings A/S → EET GROUP A/S | 5–12 % | | Marc Hogan Iversen | MHI Invest ApS → 2Mota ApS → Mgt Holdco ApS → EET Group Holdings ApS → EET Holdco I ApS → EET Holdco II ApS → EET Investco ApS → EET A/S → EET Holdings A/S → EET GROUP A/S | 5–12 % | | Rasmus Holmetoft Iversen | RHI Invest ApS → 2Mota ApS → Mgt Holdco ApS → EET Group Holdings ApS → EET Holdco I ApS → EET Holdco II ApS → EET Investco ApS → EET A/S → EET Holdings A/S → EET GROUP A/S | 5–12 % | ## Company pages - [Overview](https://datapublica.dk/en/companies/25365429-eet-retail-aps) - [Financial report](https://datapublica.dk/en/companies/25365429-eet-retail-aps/financials) - [Risk](https://datapublica.dk/en/companies/25365429-eet-retail-aps/risk) - [Timeline](https://datapublica.dk/en/companies/25365429-eet-retail-aps/timeline) - [Ownership and relations](https://datapublica.dk/en/companies/25365429-eet-retail-aps/portfolio) - [Production units](https://datapublica.dk/en/companies/25365429-eet-retail-aps/production-units) - [Gazelle](https://datapublica.dk/en/companies/25365429-eet-retail-aps/gazelle) - [Investments](https://datapublica.dk/en/companies/25365429-eet-retail-aps/investments) - [Company website](https://www.eetretail.com/) ## Official sources - [Official CVR record on Virk](https://datacvr.virk.dk/enhed/virksomhed/25365429)