IMPACT A/S
Core data
Name | IMPACT A/S |
Address | Søren Frichs Vej 44D, 8230, Åbyhøj |
Founded | Jan 19, 2001 |
| 174 / 153 | |
Locations (P-units) | 4View locations |
Branch | Computerkonsulentbistand og forvaltning af computerfaciliteter (622000) |
Name | IMPACT A/S |
Address | Søren Frichs Vej 44D, 8230, Åbyhøj |
Founded | Jan 19, 2001 |
| 174 / 153 | |
Locations (P-units) | 4View locations |
Branch | Computerkonsulentbistand og forvaltning af computerfaciliteter (622000) |
Keep track of IMPACT A/S
Description
IMPACT A/S is a part of Impact Commerce Group, which is a digital consultancy group specialising in commerce and data-driven marketing for brand/retail and distribution/manufacturing. The Group works in the following business areas: • Strategy and growth consulting • Commerce/omnichannel platforms • IT architecture and Business process design • Master Data, PIM, and cloud integrations • AI • Mobile Apps, Cloud POS and Order Management solutions • Omnichannel / Advanced Analytics • UX / design and digital products design • MarTech, CDP and Marketing Automation • Traffic, Lead Generation and Conversion optimization OUR VISION: Leading the next era of commerce What the next era requires IMPACT Commerce is positioning itself to lead the next era of commerce. For us, leading the next era of commerce means going beyond what’s expected - looking further, asking better questions, and knowing what it takes to make ideas real. It’s about designing smarter journeys, engineering platforms that hold up at scale, and delivering results that last. In this next era, success will belong to those who can combine ambition with operational discipline. In practice, that requires: • Seamless and distinct experiences across channels • Efficient B2B capabilities in increasing digital markets • Intelligent use of data and AI • Agility and ability to adapt to shifting market realities • Sustainability embedded in how business is done However, the real question is whether organisations are structured to deliver on them. Strategy '28 is built around that question. It focuses on strengthening the capabilities that make organisations more resilient, more adaptable, and better equipped to act with confidence when change happens. OUR FIVE STRATEGIC FOCUS AREAS: To create clarity in a complex landscape, across ever-changing industries, the Group has defined five strategic focus areas. Together, they shape where IMPACT Commerce leads, where it invests, and how it creates value for its clients. #1 Building next-level omnichannel #2Taking the lead in B2B commerce #3 Mastering data & AI #4 Bringing great people together #5 Ensuring excellent execution SUSTAINABILITYWith Strategy ’28, we integrate sustainability into both our internal operations and our services.Through our sustainability services and the IMPACT Change Program, we support our customers in moving beyond compliance and making sustainability operational across customer experience, supply chains, transparency, and circular business models. We believe the greatest impact is achieved by driving change together with our clients. Customers IMPACT Commerce has built up unique sector experience within selected sectors and expertise in global commerce at scale. A high volume of projects and ongoing optimisations have been delivered to existing customers, resulting in these customers achieving significantly higher growth in their digital turnover. Consulting Services and Experience A partnership with IMPACT Commerce provides customers with unique sector experience in driving omnichannel commerce, customer experience, and business innovation. With over 25 years of experience in technology advisory and implementation services, IMPACT Commerce elevates companies to modern IT architecture, utilizingtechnology for efficiency, customer experience, and growth. The Group has, in 2025, been a part of defining several new business models, driving transformation and setting new standards for use of data and customer experience. The collective results from IMPACT Commerce services and experience have resulted in several nominations and awards, including the: • MyImage No. 1 Digital Agency • Commercetools Partner of the Year EMEA 2025 • Talon.one Partner of the Year Nordics 2025 • InRiver EMEA Partner Innovation Award 2025 • Danish Digital Awards, Bronze with Søstrene Grene in the category “Best use of data” • Clever Content Awards, Gold in best Event Strategy (Omnichannel Index), Silver in Best Content Strategy (Omnichannel Index), and Bronze in Best Publication(Omnichannel Index) Technology and partners IMPACT Commerce excels in implementing applications and frameworks from the market's leading vendors within the tech space: • Commerce • Content management • POS/OMS • Payment • Mobile APPs • AI • Enterprise search • Martech – CDP / Marketing automation • Personalisation • Cloud integrations and cloud transition • Advanced Analytics & BI • Custom built software and UI Organisation and processes We have continued to focus on strengthening our processes and expertise, giving priority to developing skill sets in Strategy / Growth, AI, IT architecture, Cloud technology, CRM/Personalisation and advanced Analytics. IMPACT Commerce is the leading digital commerce consultancy in the Nordics with more than 350 experts. The goal for IMPACT continues to be to attract, retain and develop the most highly skilled experts in the sector. The group has positioned itself as a dynamic and attractive workplace focused on innovative solutions which exploit the potential of new digital technologies and data-driven sales / marketing. The personal development of each individual employee is a top strategic priority.
Financials
| Reporting period | 2025DKK | |||||||
|---|---|---|---|---|---|---|---|---|
| Gross profit | 176,697,000 | |||||||
| Operating profit | 12,631,000 | |||||||
| Profit before tax | 11,981,000 | |||||||
| Net income | 9,235,000 | |||||||
| Total assets | 67,587,000 | |||||||
| Equity | 15,553,000 | |||||||
| Avg. employees | 193 | |||||||
2018–2025 Unlock financial history | ||||||||
Datapublica Risk Score
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Financials
Equity ratio, profitability, and liquidity
Accounts and history
Late filings and previous financial distress
Owners and management
Past bankruptcies and owners’ other companies
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Founders
| Founder | Registered as founder | Current roles | Ownership |
|---|---|---|---|
| Kasper Holst | Registered as founderJan 19, 2001 | Current roles BoardManagement | Ownership 40–80.98 %Indirect via FORZA GROUP ApS → commerce pioneers ApS → IMPACT Commerce Group A/S |
| Morten Holst | Registered as founderJan 19, 2001 | Current roles — | Ownership — |
People
| Person | Roles | Titles |
|---|---|---|
| Heine Kaasgaard Bang | Roles Board | TitlesFORMAND |
| Jens Mikkelsen | Roles BoardManagement | TitlesBESTYRELSESMEDLEM • DIREKTØR |
| Kasper Holst | Roles BoardManagement | TitlesBESTYRELSESMEDLEM • ADM. DIR. |
| Nicolaj Vang Jessen | Roles Board | TitlesBESTYRELSESMEDLEM |
Auditor
| Audit firm | Auditor | Role | From |
|---|---|---|---|
| Deloitte Statsautoriseret Revisionspartnerselskab | AuditorJens Lauridsen | RoleState Authorised Public Accountant | FromJul 2, 2026 |
| Deloitte Statsautoriseret Revisionspartnerselskab | AuditorMads Fauerskov | RoleState Authorised Public Accountant | FromJul 2, 2026 |
Legal owners
| Owner | Ownership | Voting rights | From |
|---|---|---|---|
| Ownership90–99.99 % | Voting rights90 % | FromNov 11, 2020 |
Ultimate owners
| Name | Ownership through | Calculated ownership |
|---|---|---|
| Kasper Holst | Ownership through | 40–80.98 % |
| 🇸🇪Improove Holding AB | Ownership through | 9–14.99 % |
| Jens Mikkelsen | Ownership through | 6–14.99 % |
| Clara Agnes Mikkelsen | Ownership through | 3–7.5 % |
| Marius Emil Mikkelsen | Ownership through | 3–7.5 % |