---
title: "SELECTED ApS – CVR 28892209, financials and ownership"
description: "SELECTED ApS (CVR 28892209). Active · Engroshandel med andre husholdningsartikler i.a.n. · København K. 0 employees (CVR). Gross profit -19.4K DKK (2025)."
canonical_url: "https://datapublica.dk/en/companies/28892209-selected-aps"
locale: "en"
route_type: "company_overview"
robots: "index,follow"
---

# SELECTED ApS

SELECTED ApS \(CVR 28892209\). Active · Engroshandel med andre husholdningsartikler i.a.n. · København K. 0 employees \(CVR\). Gross profit -19.4K DKK \(2025\).

CVR number: 28892209

## Company details

- **CVR number:** 28892209

- **Status:** Aktiv

- **Address:** Store Regnegade 17 3 tv, 1110, København K

- **Legal form:** Anpartsselskab \(ApS\)

- **Founded:** Jul 1, 2005

- **Employees \(CVR\):** 0

- **Production units:** 1

- **Website:** https://www.selected.com/da-dk

## Description

Selskabets formål er at agere holdingsselskab for selskaber med antikaktiviteter, ejendomme, tøj, værdipapirer og anden hermed beslægtet virksomhed.

## Activities and industry

- Engroshandel med andre husholdningsartikler i.a.n.

- 464990 — Engroshandel med andre husholdningsartikler i.a.n.

## Latest financial period

- **Reporting period:** 2025

- **Currency:** DKK

- **Gross profit:** -19,389

- **Operating profit:** -19,389

- **Profit after tax:** -713,396

- **Assets:** 10,748,571

- **Equity:** 5,436,978

## Founders

| Founder | Registered as founder | Current roles | Ownership |
| --- | --- | --- | --- |
| [Jannie Højgaard](https://datapublica.dk/en/people/pid_entity_4000464034-jannie-h-jgaard) | Jul 1, 2005 | — | Ownership unavailable |

## People

| Person | Roles | Titles |
| --- | --- | --- |
| [Alexander From](https://datapublica.dk/en/people/pid_entity_4004137839-alexander-from) | Management • EJERREGISTER | DIREKTØR |
| [Valdemar From](https://datapublica.dk/en/people/pid_entity_4004137392-valdemar-from) | Management • EJERREGISTER | DIREKTØR |

## Auditor

| Audit firm | Auditor | Role | From |
| --- | --- | --- | --- |
| Grant Thornton, Godkendt Revisionspartnerselskab | Michael Beuchert | statsautoriseret revisor | Jul 1, 2026 |

## Contact

### From [cvr.dk](https://datacvr.virk.dk/)

Advertising protected

Contact details from CVR must not be used for direct marketing when the entity is advertising protected. The protection does not cover details collected from the company’s own website. The general marketing rules still apply. [Read more at the Danish Business Authority](https://virksomhedsguiden.dk/content/ydelser/faa-reklamebeskyttet-din-virksomhed-i-cvr/3337006d-3b93-4bb0-bc08-82a0915c0332/)

| Contact | Phone | Email |
| --- | --- | --- |
| Company | 2328\*\*\*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F28892209-selected-aps) | af\*\*\*@afrom.dk [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F28892209-selected-aps) |

## Legal owners

### Current

| Owner | Ownership | Voting rights | From |
| --- | --- | --- | --- |
| OwnerAlexander From | Ownership50–66.66 % | Voting rights50 % | FromJan 1, 2012 |
| OwnerValdemar From | Ownership50–66.66 % | Voting rights50 % | FromJan 1, 2012 |

## Child companies

### Current

| Company | Ownership | Voting rights | From |
| --- | --- | --- | --- |
| CompanySelected Invest A/S | Ownership100 % | Voting rights100 % | FromJun 2, 2016 |
| CompanyBirkehegnet ApS | Ownership50–66.66 % | Voting rights50 % | FromMar 1, 2018 |
| CompanyDeus Machina ApS | Ownership50–66.66 % | Voting rights100 % | FromDec 29, 2025 |

### Previous

| Company | Ownership | Voting rights | From | To |
| --- | --- | --- | --- | --- |
| CompanyDeus Machina ApS | Ownership50–66.66 % | Voting rights50 % | FromMar 8, 2021 | ToDec 28, 2025 |
| CompanyTRENDFIRST ApS | Ownership100 % | Voting rights100 % | FromDec 29, 2014 | ToNov 18, 2024 |
| CompanyProjektselskabet Kelleris ApS | Ownership0 % | Voting rights5 % | FromJun 10, 2016 | ToSep 30, 2016 |
| CompanySelected Invest A/S | Ownership90–99.99 % | Voting rights100 % | FromAug 3, 2015 | ToJun 1, 2016 |
| CompanySelected Invest A/S | Ownership100 % | Voting rights100 % | FromApr 28, 2014 | ToAug 2, 2015 |

## Company pages

- [Overview](https://datapublica.dk/en/companies/28892209-selected-aps)

- [Financial report](https://datapublica.dk/en/companies/28892209-selected-aps/financials)

- [Risk](https://datapublica.dk/en/companies/28892209-selected-aps/risk)

- [Timeline](https://datapublica.dk/en/companies/28892209-selected-aps/timeline)

- [Ownership and relations](https://datapublica.dk/en/companies/28892209-selected-aps/portfolio)

- [Production units](https://datapublica.dk/en/companies/28892209-selected-aps/production-units)

- [Gazelle](https://datapublica.dk/en/companies/28892209-selected-aps/gazelle)

- [Investments](https://datapublica.dk/en/companies/28892209-selected-aps/investments)

- [Company website](https://www.selected.com/da-dk)

## Official sources

- [Official CVR record on Virk](https://datacvr.virk.dk/enhed/virksomhed/28892209)