---
title: "MSG HOLDING ApS – CVR 29214220, financials and ownership"
description: "MSG HOLDING ApS (CVR 29214220). Active · Virksomhedsrådgivning og anden ledelsesrådgivning · Herning. Gross profit -25.7K DKK (2025)."
canonical_url: "https://datapublica.dk/en/companies/29214220-msg-holding-aps"
locale: "en"
route_type: "company_overview"
robots: "index,follow"
---

# MSG HOLDING ApS

MSG HOLDING ApS \(CVR 29214220\). Active · Virksomhedsrådgivning og anden ledelsesrådgivning · Herning. Gross profit -25.7K DKK \(2025\).

CVR number: 29214220

## Company details

- **CVR number:** 29214220

- **Status:** Aktiv

- **Address:** Vestertorp 38, 7400, Herning

- **Legal form:** Anpartsselskab \(ApS\)

- **Founded:** Dec 21, 2005

- **Production units:** 1

- **LEI:** 6488G6F7M5N2F4RR2562

## Description

Selskabets formål er at eje værdipapirer, samt anden hermed beslægtet virksomhed.

## Activities and industry

- Virksomhedsrådgivning og anden ledelsesrådgivning

- 702000 — Virksomhedsrådgivning og anden ledelsesrådgivning

## Latest financial period

- **Reporting period:** 2025

- **Currency:** DKK

- **Gross profit:** -25,686

- **Profit after tax:** -17,134

- **Assets:** 155,444

- **Equity:** 150,444

## Founders

| Founder | Registered as founder | Current roles | Ownership |
| --- | --- | --- | --- |
| [Michael Steensgaard Gade](https://datapublica.dk/en/people/pid_entity_4004123500-michael-steensgaard-gade) | Dec 21, 2005 | Management | 66.67–89.99 % \(Legal\) |

## People

| Person | Roles | Titles |
| --- | --- | --- |
| [Michael Steensgaard Gade](https://datapublica.dk/en/people/pid_entity_4004123500-michael-steensgaard-gade) | Management • EJERREGISTER | DIREKTØR |
| [Kathrine Bækgaard Gade](https://datapublica.dk/en/people/pid_entity_4010857248-kathrine-b-kgaard-gade) | EJERREGISTER | — |
| [Rasmus Bækgaard Gade](https://datapublica.dk/en/people/pid_entity_4010857249-rasmus-b-kgaard-gade) | EJERREGISTER | — |

## Auditor

| Audit firm | Auditor | Role | From |
| --- | --- | --- | --- |
| Kreston SR | Ulrik Alminde | Statsautoriseret revisor | Jun 28, 2026 |

## Legal owners

### Current

| Owner | Ownership | Voting rights | From |
| --- | --- | --- | --- |
| OwnerMichael Steensgaard Gade | Ownership66.67–89.99 % | Voting rights66.67 % | FromApr 1, 2026 |
| OwnerKathrine Bækgaard Gade | Ownership15–19.99 % | Voting rights15 % | FromApr 1, 2026 |
| OwnerRasmus Bækgaard Gade | Ownership15–19.99 % | Voting rights15 % | FromApr 1, 2026 |

### Previous

| Owner | Ownership | Voting rights | From | To |
| --- | --- | --- | --- | --- |
| OwnerMichael Steensgaard Gade | Ownership100 % | Voting rights100 % | FromDec 21, 2005 | ToMar 31, 2026 |

## Child companies

### Current

| Company | Ownership | Voting rights | From |
| --- | --- | --- | --- |
| CompanyEASYDAY ApS | Ownership10–14.99 % | Voting rights10 % | FromOct 29, 2025 |

### Previous

| Company | Ownership | Voting rights | From | To |
| --- | --- | --- | --- | --- |
| CompanyMSE Invest 2021 ApS | Ownership50–66.66 % | Voting rights50 % | FromSep 28, 2025 | ToOct 29, 2025 |
| CompanyMSE Invest 2021 ApS | Ownership100 % | Voting rights100 % | FromNov 16, 2021 | ToSep 27, 2025 |

## Ultimate owners
[View ownership diagram](https://datapublica.dk/en/companies/29214220-msg-holding-aps/portfolio)
| Name | Ownership through | Calculated ownership |
| --- | --- | --- |
| Michael Steensgaard Gade | Direct | 66.67–89.99 % |
| Kathrine Bækgaard Gade | Direct | 15–19.99 % |
| Rasmus Bækgaard Gade | Direct | 15–19.99 % |

## Indirectly owned companies

Calculated through shown level 2–3 paths
[View ownership diagram](https://datapublica.dk/en/companies/29214220-msg-holding-aps/portfolio)
| Name | Ownership through | Calculated ownership |
| --- | --- | --- |
| Skytrack ApS | EASYDAY ApS | 3.33–7.5 % |

## Company pages

- [Overview](https://datapublica.dk/en/companies/29214220-msg-holding-aps)

- [Financial report](https://datapublica.dk/en/companies/29214220-msg-holding-aps/financials)

- [Risk](https://datapublica.dk/en/companies/29214220-msg-holding-aps/risk)

- [Timeline](https://datapublica.dk/en/companies/29214220-msg-holding-aps/timeline)

- [Ownership and relations](https://datapublica.dk/en/companies/29214220-msg-holding-aps/portfolio)

- [Production units](https://datapublica.dk/en/companies/29214220-msg-holding-aps/production-units)

- [Gazelle](https://datapublica.dk/en/companies/29214220-msg-holding-aps/gazelle)

- [Investments](https://datapublica.dk/en/companies/29214220-msg-holding-aps/investments)

## Official sources

- [Official CVR record on Virk](https://datacvr.virk.dk/enhed/virksomhed/29214220)

- [Official LEI record at GLEIF](https://www.gleif.org/)