MOUSEFLOW ApS
Core data
Name | MOUSEFLOW ApS |
Address | Flæsketorvet 68, 1711, København V |
Founded | Jan 24, 2006 |
Employees (CVR) | 33 |
Locations (P-units) | 1View locations |
Website | https://mouseflow.com/ |
 Facebook | mouseflowdotcom |
 Instagram | @mouseflow |
 LinkedIn | mouseflow |
Branch | Computerprogrammering (621000) |
Name | MOUSEFLOW ApS |
Address | Flæsketorvet 68, 1711, København V |
Founded | Jan 24, 2006 |
Employees (CVR) | 33 |
Locations (P-units) | 1View locations |
Website | https://mouseflow.com/ |
| Facebook | mouseflowdotcom |
| Instagram | @mouseflow |
| LinkedIn | mouseflow |
Branch | Computerprogrammering (621000) |
Keep track of MOUSEFLOW ApS
Description
Mouseflow is a digital experience analytics platform that helps organizations understand user behavior and optimize digital experiences through session replay, journey analytics, friction detection, heatmaps, conversion funnels, form analytics, and feedback surveys.
Mouseflow provides digital experience analytics and user behavior insights for improving websites and digital experiences. Its platform helps teams identify user friction, understand journeys, analyze conversions and forms, and collect feedback.
Company's own description on virk.dk
Selskabets aktivitet består i at sælge abonnementsbaserede online-tjenester.
Products & services
Session Replay · Journey Analytics · Friction Detection · Website Heatmaps · Conversion Funnels · Form Analytics · Feedback Surveys · Flexible API integrations
Industries
Digital experience analytics · SaaS · eCommerce · Finance and insurance · Healthcare · Travel and hospitality · Pharmaceutical
Customer types
eCommerce teams · Marketing teams · UX and design teams · Analytics teams · Product teams · CRO teams
Financials
| Reporting period | 2025DKK | |||||||
|---|---|---|---|---|---|---|---|---|
| Gross profit | 40,370,652 | |||||||
| Operating profit | 6,010,423 | |||||||
| Profit before tax | 6,199,271 | |||||||
| Net income | 4,972,578 | |||||||
| Total assets | 29,323,305 | |||||||
| Equity | 12,225,737 | |||||||
| Avg. employees | 33 | |||||||
2018–2025 Unlock financial history | ||||||||
Datapublica Risk Score
What goes into the assessment
Financials
Equity ratio, profitability, and liquidity
Accounts and history
Late filings and previous financial distress
Owners and management
Past bankruptcies and owners’ other companies
Company and connections
Age, industry, and shared addresses or contact details
Standard: Score and risk bandPro: Also a detailed explanation of the factors
Contact
From mouseflow.com
| Contact | Phone | |
|---|---|---|
| Company | — | **@mouseflow.comShow full |
Gazelle
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Børsen Gazelle is Dagbladet Børsen's award. Datapublica is not affiliated with Børsen. Calculated statuses are Datapublica's own analysis of public CVR financial-statement data.
Founders
| Founder | Registered as founder | Current roles | Ownership |
|---|---|---|---|
| Lasse Schou Holbøll | Registered as founderJan 24, 2006 | Current roles Reelle ejere | Ownership 11.92 %Beneficial |
People
| Person | Roles | Titles |
|---|---|---|
| Mikkel Novod-Rosenørn | Roles Management | TitlesADM. DIR. |
| Lasse Schou Holbøll | Roles Reelle ejere | TitlesReel ejer |
Auditor
| Audit firm | Auditor | Role | From |
|---|---|---|---|
| PricewaterhouseCoopersStatsautoriseret Revisionspartnerselskab | AuditorHenrik Aslund Pedersen | Rolestatsautoriseret revisor | FromApr 8, 2026 |
Legal owners
| Owner | Ownership | Voting rights | From |
|---|---|---|---|
| Ownership100 % | Voting rights100 % | FromSep 14, 2018 |
Beneficial owners
| Owner | Ownership | Voting rights | From |
|---|---|---|---|
| Ownership11.92 % | Voting rights30.47 % | FromSep 14, 2018 |
Ultimate owners
| Name | Ownership through | Calculated ownership |
|---|---|---|
| Lasse Schou Holbøll | Ownership through | 8.33–16.66 % |
| 🇺🇸Suppedas LLC | Ownership through | 7.5–13.33 % |
| Jess Glad Frandsen | Ownership through | 5–12 % |
| Adam Schou Holbøll | Ownership through | 5–8.33 % |
| Diego D' Ambra | Ownership through | 5–10 % |
| Ida Schou Holbøll | Ownership through | 5–8.33 % |
| Jakob Knutssøn | Ownership through | 5–10 % |
| Mikkel Mørkedal Wakefield | Ownership through | 5–9.99 % |
| Oscar Schou Holbøll | Ownership through | 5–8.33 % |
| Thomas Holm Jensen | Ownership through | 2.5–6.66 % |
| Allan Thorvaldsen | 1.87–4.45 % | |
| Clara Malling Strømsted | Ownership through | 1.87–4.45 % |
| Elliot Theodor Thorvaldsen Dannerfjord | Ownership through | 1.87–4.45 % |
| Luna Malling Strømsted | Ownership through | 1.87–4.45 % |
| Marvin Maximillian Thorvaldsen Dannerfjord | Ownership through | 1.87–4.45 % |
| Noah Malling Strømsted | Ownership through | 1.87–4.45 % |
| Stina Thorvaldsen Dannerfjord | Ownership through | 1.87–4.45 % |
| Casper Mattias Frandsen | Ownership through | 0.75–2 % |
| Nicklas Emil Frandsen | Ownership through | 0.75–2 % |
| Morten Strømsted | Ownership through | 0 % |