--- title: "MOUSEFLOW ApS – CVR 29314500, financials and ownership" description: "MOUSEFLOW ApS (CVR 29314500). Active · Computerprogrammering · København V. 33 employees (CVR). Gross profit 40.4M DKK (2025)." canonical_url: "https://datapublica.dk/en/companies/29314500-mouseflow-aps" locale: "en" route_type: "company_overview" robots: "index,follow" --- # MOUSEFLOW ApS MOUSEFLOW ApS \(CVR 29314500\). Active · Computerprogrammering · København V. 33 employees \(CVR\). Gross profit 40.4M DKK \(2025\). CVR number: 29314500 ## Company details - **CVR number:** 29314500 - **Status:** Aktiv - **Address:** Flæsketorvet 68, 1711, København V - **Legal form:** Anpartsselskab \(ApS\) - **Founded:** Jan 24, 2006 - **Employees \(CVR\):** 33 - **Production units:** 1 - **Website:** https://mouseflow.com/ - **Facebook:** mouseflowdotcom - **Instagram:** @mouseflow - **LinkedIn:** mouseflow - **LEI:** 254900DKULIGX8B15Y05 ## Description Mouseflow is a digital experience analytics platform that helps organizations understand user behavior and optimize digital experiences through session replay, journey analytics, friction detection, heatmaps, conversion funnels, form analytics, and feedback surveys. Mouseflow provides digital experience analytics and user behavior insights for improving websites and digital experiences. Its platform helps teams identify user friction, understand journeys, analyze conversions and forms, and collect feedback. ### Company's own description on virk.dk Selskabets aktivitet består i at sælge abonnementsbaserede online-tjenester. ### Products & services Session Replay • Journey Analytics • Friction Detection • Website Heatmaps • Conversion Funnels • Form Analytics • Feedback Surveys • Flexible API integrations ### Industries Digital experience analytics • SaaS • eCommerce • Finance and insurance • Healthcare • Travel and hospitality • Pharmaceutical ### Customer types eCommerce teams • Marketing teams • UX and design teams • Analytics teams • Product teams • CRO teams ## Activities and industry - Computerprogrammering - 621000 — Computerprogrammering ## Latest financial period - **Reporting period:** 2025 - **Currency:** DKK - **Gross profit:** 40,370,652 - **Operating profit:** 6,010,423 - **Profit after tax:** 4,972,578 - **Assets:** 29,323,305 - **Equity:** 12,225,737 ## Founders | Founder | Registered as founder | Current roles | Ownership | | --- | --- | --- | --- | | [Lasse Schou Holbøll](https://datapublica.dk/en/people/pid_entity_4004081149-lasse-schou-holb-ll) | Jan 24, 2006 | Reelle ejere | 11.92 % \(Beneficial\) | ## People | Person | Roles | Titles | | --- | --- | --- | | [Mikkel Novod-Rosenørn](https://datapublica.dk/en/people/pid_entity_4009131000-mikkel-novod-rosen-rn) | Management | ADM. DIR. | | [Lasse Schou Holbøll](https://datapublica.dk/en/people/pid_entity_4004081149-lasse-schou-holb-ll) | Reelle ejere | Reel ejer | ## Auditor | Audit firm | Auditor | Role | From | | --- | --- | --- | --- | | PricewaterhouseCoopersStatsautoriseret Revisionspartnerselskab | Henrik Aslund Pedersen | statsautoriseret revisor | Apr 8, 2026 | ## Contact ### From [cvr.dk](https://datacvr.virk.dk/) Advertising protected Contact details from CVR must not be used for direct marketing when the entity is advertising protected. The protection does not cover details collected from the company’s own website. The general marketing rules still apply. [Read more at the Danish Business Authority](https://virksomhedsguiden.dk/content/ydelser/faa-reklamebeskyttet-din-virksomhed-i-cvr/3337006d-3b93-4bb0-bc08-82a0915c0332/) | Contact | Phone | Email | | --- | --- | --- | | Company | 2680\*\*\*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F29314500-mouseflow-aps) | in\*\*@mouseflow.com [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F29314500-mouseflow-aps) | ### From [mouseflow.com](https://mouseflow.com/) | Contact | Phone | Email | | --- | --- | --- | | Company | — | \*\*@mouseflow.com [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F29314500-mouseflow-aps) | ## Legal owners ### Current | Owner | Ownership | Voting rights | From | | --- | --- | --- | --- | | OwnerMouseflow Holding ApS | Ownership100 % | Voting rights100 % | FromSep 14, 2018 | ### Previous | Owner | Ownership | Voting rights | From | To | | --- | --- | --- | --- | --- | | OwnerLCO HOLDING ApS | Ownership100 % | Voting rights100 % | FromNov 1, 2013 | ToSep 14, 2018 | ## Beneficial owners ### Current | Owner | Ownership | Voting rights | From | | --- | --- | --- | --- | | OwnerLasse Schou Holbøll | Ownership11.92 % | Voting rights30.47 % | FromSep 14, 2018 | ### Previous | Owner | Ownership | Voting rights | From | To | | --- | --- | --- | --- | --- | | OwnerLasse Schou Holbøll | Ownership100 % | Voting rights100 % | FromJan 24, 2006 | ToSep 13, 2018 | ## Ultimate owners [View ownership diagram](https://datapublica.dk/en/companies/29314500-mouseflow-aps/portfolio) | Name | Ownership through | Calculated ownership | | --- | --- | --- | | Lasse Schou Holbøll | LCO Invest II ApS → Mouseflow Holding ApS | 8.33–16.66 % | | Suppedas LLC | Mouseflow Invest ApS → Mouseflow Holding ApS | 7.5–13.33 % | | Jess Glad Frandsen | Satago Holding ApS → Mouseflow Invest ApS → Mouseflow Holding ApS | 5–12 % | | Adam Schou Holbøll | LCO Invest II ApS → Mouseflow Holding ApS | 5–8.33 % | | Diego D' Ambra | D-D´AMBRA HOLDING ApS → Mouseflow Invest ApS → Mouseflow Holding ApS | 5–10 % | | Ida Schou Holbøll | LCO Invest II ApS → Mouseflow Holding ApS | 5–8.33 % | | Jakob Knutssøn | JAKOB KNUTSSØN HOLDING ApS → Mouseflow Invest ApS → Mouseflow Holding ApS | 5–10 % | | Mikkel Mørkedal Wakefield | WAKER HOLDING ApS → Mouseflow Holding ApS | 5–9.99 % | | Oscar Schou Holbøll | LCO Invest II ApS → Mouseflow Holding ApS | 5–8.33 % | | Thomas Holm Jensen | MAYFAIR HOLDING ApS → Mouseflow Invest ApS → Mouseflow Holding ApS | 2.5–6.66 % | | Allan Thorvaldsen | THORVALDZEN HOLDING ApS → DANTHOR HOLDING ApS → Mouseflow Invest ApS → Mouseflow Holding ApS | 1.87–4.45 % | | Clara Malling Strømsted | MST FINANCE & CONSULT ApS → Mouseflow Invest ApS → Mouseflow Holding ApS | 1.87–4.45 % | | Elliot Theodor Thorvaldsen Dannerfjord | DANTHOR HOLDING ApS → Mouseflow Invest ApS → Mouseflow Holding ApS | 1.87–4.45 % | | Luna Malling Strømsted | MST FINANCE & CONSULT ApS → Mouseflow Invest ApS → Mouseflow Holding ApS | 1.87–4.45 % | | Marvin Maximillian Thorvaldsen Dannerfjord | DANTHOR HOLDING ApS → Mouseflow Invest ApS → Mouseflow Holding ApS | 1.87–4.45 % | | Noah Malling Strømsted | MST FINANCE & CONSULT ApS → Mouseflow Invest ApS → Mouseflow Holding ApS | 1.87–4.45 % | | Stina Thorvaldsen Dannerfjord | DANTHOR HOLDING ApS → Mouseflow Invest ApS → Mouseflow Holding ApS | 1.87–4.45 % | | Casper Mattias Frandsen | Satago Holding ApS → Mouseflow Invest ApS → Mouseflow Holding ApS | 0.75–2 % | | Nicklas Emil Frandsen | Satago Holding ApS → Mouseflow Invest ApS → Mouseflow Holding ApS | 0.75–2 % | | Morten Strømsted | MST FINANCE & CONSULT ApS → Mouseflow Invest ApS → Mouseflow Holding ApS | 0 % | ## Company pages - [Overview](https://datapublica.dk/en/companies/29314500-mouseflow-aps) - [Financial report](https://datapublica.dk/en/companies/29314500-mouseflow-aps/financials) - [Risk](https://datapublica.dk/en/companies/29314500-mouseflow-aps/risk) - [Timeline](https://datapublica.dk/en/companies/29314500-mouseflow-aps/timeline) - [Ownership and relations](https://datapublica.dk/en/companies/29314500-mouseflow-aps/portfolio) - [Production units](https://datapublica.dk/en/companies/29314500-mouseflow-aps/production-units) - [Gazelle](https://datapublica.dk/en/companies/29314500-mouseflow-aps/gazelle) - [Investments](https://datapublica.dk/en/companies/29314500-mouseflow-aps/investments) - [Company website](https://mouseflow.com/) ## Official sources - [Official CVR record on Virk](https://datacvr.virk.dk/enhed/virksomhed/29314500) - [Official LEI record at GLEIF](https://www.gleif.org/)