Heyloyalty ApS
Core data
Name | Heyloyalty ApS |
Address | Jens Baggesens Vej 47, 8200, Aarhus N |
Founded | Jan 1, 2006 |
Employees (CVR) | 22 |
Locations (P-units) | 1View locations |
Website | https://heyloyalty.com/ |
 LinkedIn | heyloyalty |
Branch | Anden udgivelse af software (582900) |
Name | Heyloyalty ApS |
Address | Jens Baggesens Vej 47, 8200, Aarhus N |
Founded | Jan 1, 2006 |
Employees (CVR) | 22 |
Locations (P-units) | 1View locations |
Website | https://heyloyalty.com/ |
| LinkedIn | heyloyalty |
Branch | Anden udgivelse af software (582900) |
Keep track of Heyloyalty ApS
Description
Heyloyalty is a Danish marketing automation platform focused on customer loyalty. It has developed its platform since 2002 and offers software solutions for marketing automation, newsletters, and transactional emails as part of Hey Group.
Heyloyalty automates and personalizes marketing using loyalty and customer data. Its platform supports customer clubs, loyalty programs, email marketing, automated flows, segmentation, and omnichannel communication.
Company's own description on virk.dk
Hovedaktiviteten har i lighed med tidligere år bestået af at udvikle, supportere og drive en software platform (SaaS løsning) til marketing automation - primært for e-commerce og detail butikker, samt virksomhed beslægtet hermed.
Products & services
Heyloyalty marketing automation platform · Customer club management · Loyalty and membership automation · Email marketing · Newsletter software · Transactional emails · Automated ticket, event, and membership flows · Season-pass renewal · Segmentation · Omnichannel data and personalization · Winback flows
Industries
Marketing automation software · Customer loyalty software · Email marketing software · Omnichannel marketing
Customer types
B2B companies · Associations · Membership organizations · Service companies · Experience-industry businesses · Commerce businesses · Webshops · Retailers · Stores · Omnichannel brands
Financials
| Reporting period | 2024/251 Jul 2024 - 30 Jun 2025DKK | |||||||
|---|---|---|---|---|---|---|---|---|
| Gross profit | 11,457,275 | |||||||
| Operating profit | 2,031,368 | |||||||
| Profit before tax | 1,769,715 | |||||||
| Net income | 1,378,274 | |||||||
| Total assets | 13,673,538 | |||||||
| Equity | 3,860,069 | |||||||
| Avg. employees | 19 | |||||||
2018–2025 Unlock financial history | ||||||||
Datapublica Risk Score
What goes into the assessment
Financials
Equity ratio, profitability, and liquidity
Accounts and history
Late filings and previous financial distress
Owners and management
Past bankruptcies and owners’ other companies
Company and connections
Age, industry, and shared addresses or contact details
Standard: Score and risk bandPro: Also a detailed explanation of the factors
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Børsen Gazelle is Dagbladet Børsen's award. Datapublica is not affiliated with Børsen. Calculated statuses are Datapublica's own analysis of public CVR financial-statement data.
People
| Person | Roles | Titles |
|---|---|---|
| Carsten Hjorth Pedersen | Roles Board | TitlesFORMAND |
| Nicolaj Balle Ladiges | Roles BoardManagement | TitlesBESTYRELSESMEDLEM • DIREKTØR |
| Søren Ancher Arnsbo | Roles Board | TitlesBESTYRELSESMEDLEM |
Auditor
| Audit firm | Auditor | Role | From |
|---|---|---|---|
| Grant Thornton, Godkendt Revisionspartnerselskab | AuditorThomas Hedegaard | Rolestatsautoriseret revisor | FromNov 18, 2025 |
Legal owners
| Owner | Ownership | Voting rights | From |
|---|---|---|---|
| Ownership100 % | Voting rights100 % | FromJun 14, 2023 |
Child companies
| Company | Ownership | Voting rights | From | To |
|---|---|---|---|---|
| Ownership66.67–89.99 % | Voting rights66.67 % | FromDec 1, 2016 | ToJun 2, 2020 |
Ultimate owners
| Name | Ownership through | Calculated ownership |
|---|---|---|
| Carsten Hjorth Pedersen | Ownership through | 25–44.44 % |
| Nicolaj Balle Ladiges | Ownership through | 25–33.32 % |
| Søren Ancher Arnsbo | Ownership through | 25–44.44 % |
| David Johannes Eiersted Mc Nally | Ownership through | 5–10 % |
| Jeff Hornshøj Rasmussen | Ownership through | 5–10 % |