AIAYU ApS
Core data
Name | AIAYU ApS |
Address | Indiakaj 2, 2100, København Ø |
Founded | Jun 21, 2007 |
Employees (CVR) | 59 |
Locations (P-units) | 6View locations |
Website | https://aiayu.com/ |
 Facebook | aiayuofficial |
 Instagram | @aiayu |
 LinkedIn | aiayu |
Branch | Engroshandel med beklædning (464210) |
Name | AIAYU ApS |
Address | Indiakaj 2, 2100, København Ø |
Founded | Jun 21, 2007 |
Employees (CVR) | 59 |
Locations (P-units) | 6View locations |
Website | https://aiayu.com/ |
| Facebook | aiayuofficial |
| Instagram | @aiayu |
| LinkedIn | aiayu |
Branch | Engroshandel med beklædning (464210) |
Keep track of AIAYU ApS
Description
aiayu is a Copenhagen-based lifestyle brand focused on craftsmanship, natural materials, and responsible practices. It creates clothing and related products through a global network of partners and craftsmen.
aiayu designs and sells lifestyle products, including knitwear, denim, corduroy and tailored clothing made from natural materials. It also offers repair services and repair kits for aiayu products.
Company's own description on virk.dk
Selskabets aktivitet har i lighed med tidligere år bestået af salg af eksklusivt tøj samt boligtilbehør.
Products & services
Knitwear · Denim · Corduroy clothing · Tailored clothing · Repair service · Repair kit
Industries
Lifestyle apparel and fashion · Textiles
Customer types
Consumers · aiayu product owners
Financials
| Reporting period | 2025DKK | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Gross profit | 34,675,313 | ||||||||
| Operating profit | 9,383,145 | ||||||||
| Profit before tax | 9,437,347 | ||||||||
| Net income | 7,270,393 | ||||||||
| Total assets | 40,122,789 | ||||||||
| Equity | 31,383,800 | ||||||||
| Avg. employees | 36 | ||||||||
2017–2025 Unlock financial history | |||||||||
Datapublica Risk Score
What goes into the assessment
Financials
Equity ratio, profitability, and liquidity
Accounts and history
Late filings and previous financial distress
Owners and management
Past bankruptcies and owners’ other companies
Company and connections
Age, industry, and shared addresses or contact details
Standard: Score and risk bandPro: Also a detailed explanation of the factors
Gazelle
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Børsen Gazelle is Dagbladet Børsen's award. Datapublica is not affiliated with Børsen. Calculated statuses are Datapublica's own analysis of public CVR financial-statement data.
Founders
| Founder | Registered as founder | Current roles | Ownership |
|---|---|---|---|
| Maria Høgh Heilmann | Registered as founderJun 21, 2007 | Current roles BoardManagementReelle ejere | Ownership 40 %Beneficial |
| Trine Gry Fyhr | Registered as founderJun 21, 2007 | Current roles — | Ownership — |
People
| Person | Roles | Titles |
|---|---|---|
| Lise Kaae | Roles Board | TitlesFORMAND |
| Maria Høgh Heilmann | Roles BoardManagementReelle ejere | TitlesBESTYRELSESMEDLEM • ADM. DIR. • Reel ejer |
| Nicklas Pilgaard Morbjerg | Roles Board | TitlesBESTYRELSESMEDLEM |
Auditor
| Audit firm | Auditor | Role | From |
|---|---|---|---|
| Grant Thornton, Godkendt Revisionspartnerselskab | AuditorCarsten Ingemann Johansen | Rolestatsautoriseret revisor | FromApr 1, 2026 |
Legal owners
| Owner | Ownership | Voting rights | From |
|---|---|---|---|
| Ownership66.67–89.99 % | Voting rights66.67 % | FromSep 8, 2026 | |
| Ownership20–24.99 % | Voting rights20 % | FromSep 8, 2026 |
Beneficial owners
| Owner | Ownership | Voting rights | From |
|---|---|---|---|
| Ownership40 % | Voting rights40 % | FromDec 13, 2016 |
Ultimate owners
| Name | Ownership through | Calculated ownership |
|---|---|---|
| Anders Holch Povlsen | Ownership through | Unknown stake |
| Astrid Storm Holch Povlsen | Ownership through | Unknown stake |
| Maria Høgh Heilmann | Ownership through | Unknown stake |