MOSHI MOSHI ApS
Core data
Name | MOSHI MOSHI ApS |
Address | Dag Hammarskjölds Allé 42G, 2100, København Ø |
Founded | Jun 29, 2007 |
| 14 / 10 | |
Locations (P-units) | 2View locations |
Website | https://moshimoshimind.dk/ |
 Facebook | moshimoshimind |
 Instagram | @moshimoshimind |
Branch | Detailhandel med tøj (477110) |
Name | MOSHI MOSHI ApS |
Address | Dag Hammarskjölds Allé 42G, 2100, København Ø |
Founded | Jun 29, 2007 |
| 14 / 10 | |
Locations (P-units) | 2View locations |
Website | https://moshimoshimind.dk/ |
| Facebook | moshimoshimind |
| Instagram | @moshimoshimind |
Branch | Detailhandel med tøj (477110) |
Keep track of MOSHI MOSHI ApS
Description
moshi moshi mind is a Danish women’s clothing and lifestyle brand founded in 2006, focused on timeless design, quality, comfort, movement and softness.
The company designs and sells women’s clothing and related lifestyle products through an online webshop and a store in Østerbro. Its clothing is intended to support women across everyday activities such as work, yoga, the playground and Pilates.
Company's own description on virk.dk
Selskabets formål er udvikling af livsstilsprodukter herunder casual wear.
Products & services
women’s clothing · yoga clothing · coats · shirts · pants · dresses · skirts · tops · cardigans · hoodies · sweatshirts · leggings · bras · socks · scarves · blankets · pillowcases · sleep masks · pouches · scrunchies
Industries
women's clothing · fashion · lifestyle products · e-commerce
Customer types
women · online shoppers · in-store shoppers
Financials
| Reporting period | 2025DKK | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Gross profit | 6,956,559 | ||||||||
| Operating profit | 1,083,497 | ||||||||
| Profit before tax | 1,032,615 | ||||||||
| Net income | 1,312,038 | ||||||||
| Total assets | 9,044,028 | ||||||||
| Equity | 7,266,855 | ||||||||
| Avg. employees | 9 | ||||||||
2017–2025 Unlock financial history | |||||||||
Datapublica Risk Score
What goes into the assessment
Financials
Equity ratio, profitability, and liquidity
Accounts and history
Late filings and previous financial distress
Owners and management
Past bankruptcies and owners’ other companies
Company and connections
Age, industry, and shared addresses or contact details
Standard: Score and risk bandPro: Also a detailed explanation of the factors
Gazelle
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Børsen Gazelle is Dagbladet Børsen's award. Datapublica is not affiliated with Børsen. Calculated statuses are Datapublica's own analysis of public CVR financial-statement data.
Founders
| Founder | Registered as founder | Current roles | Ownership |
|---|---|---|---|
| Rikke Rasmussen | Registered as founderJun 29, 2007 | Current roles BoardManagement | Ownership 50–66.66 %Indirect via Rikke Rasmussen Holding ApS → Moshi Moshi Invest ApS |
| Stine Grouleff Skjoldborg | Registered as founderJun 29, 2007 | Current roles BoardManagement | Ownership 50–66.66 %Indirect via Stine Skjoldborg Holding ApS → Moshi Moshi Invest ApS |
People
| Person | Roles | Titles |
|---|---|---|
| Rikke Rasmussen | Roles BoardManagement | TitlesNÆSTFORMAND • DIREKTØR |
| Stine Grouleff Skjoldborg | Roles BoardManagement | TitlesFORMAND • DIREKTØR |
Auditor
| Audit firm | Auditor | Role | From |
|---|---|---|---|
| Beierholm | AuditorPeter Vinstrup Henriksen | RoleStatsaut. revisor | FromJan 22, 2026 |
Legal owners
| Owner | Ownership | Voting rights | From |
|---|---|---|---|
| Ownership100 % | Voting rights100 % | FromNov 9, 2017 |
Ultimate owners
| Name | Ownership through | Calculated ownership |
|---|---|---|
| Rikke Rasmussen | Ownership through | 50–66.66 % |
| Stine Grouleff Skjoldborg | Ownership through | 50–66.66 % |