---
title: "PROFOX ApS – CVR 30817346, financials and ownership"
description: "PROFOX ApS (CVR 30817346). Active · Udlejning og leasing af andet materiel, udstyr og andre materielle aktiver til events · Svenstrup J. 64 employees (CVR) (Jul 2026). Gross profit 39.6M DKK (2025)."
canonical_url: "https://datapublica.dk/en/companies/30817346-profox-aps"
locale: "en"
route_type: "company_overview"
robots: "index,follow"
---

# PROFOX ApS

PROFOX ApS \(CVR 30817346\). Active · Udlejning og leasing af andet materiel, udstyr og andre materielle aktiver til events · Svenstrup J. 64 employees \(CVR\) \(Jul 2026\). Gross profit 39.6M DKK \(2025\).

CVR number: 30817346

## Company details

- **CVR number:** 30817346

- **Status:** Aktiv

- **Address:** Jellingvej 9, 9230, Svenstrup J

- **Legal form:** Anpartsselskab \(ApS\)

- **Founded:** Sep 4, 2007

- **Employees / FTEs:** 64 / 56

- **Production units:** 5

- **Website:** https://profox.dk/

- **Facebook:** www.profox.dk

- **LinkedIn:** profox-aps

## Description

Profox is a company providing comprehensive sound, lighting, and AV solutions for rental and installation, with specialized technical solutions and professional equipment.

Profox delivers tailored technical solutions for events, rents professional equipment, and provides sales, installation, support, project management, and technical assistance.

### Company's own description on virk.dk

Selskabets aktiviteter består i udlejning og salg af AV og lyd- og lysløsninger.

### Products & services

Comprehensive sound, lighting, and AV solutions • Event solutions • Rental of professional AV equipment • Sales and installation • Technical support • Project management • Event technical assistance

### Industries

Event technology • Audio-visual services • Equipment rental • Technical installation

### Customer types

Event organizers • Customers needing technical equipment • Customers needing event solutions

## Activities and industry

- Udlejning og leasing af andet materiel, udstyr og andre materielle aktiver til events

- 773910 — Udlejning og leasing af andet materiel, udstyr og andre materielle aktiver til events

## Latest financial period

- **Reporting period:** 2024/25 \(1 Oct 2024 - 30 Sept 2025\)

- **Currency:** DKK

- **Gross profit:** 39,578,105

- **Operating profit:** 9,130,274

- **Profit after tax:** 6,395,020

- **Assets:** 77,824,300

- **Equity:** 24,018,692

## Founders

| Founder | Registered as founder | Current roles | Ownership |
| --- | --- | --- | --- |
| [Daniel Foget Jensen](https://datapublica.dk/en/people/pid_entity_4004121777-daniel-foget-jensen) | Sep 4, 2007 | — | — |
| [Marc Skjødt Pedersen](https://datapublica.dk/en/people/pid_entity_4004113254-marc-skj-dt-pedersen) | Sep 4, 2007 | — | — |
| [Mikkel Rodkjær](https://datapublica.dk/en/people/pid_entity_4004121776-mikkel-rodkj-r) | Sep 4, 2007 | Board, Management | 10–14.99 % / Indirect via [M. Rodkjær Holding ApS](https://datapublica.dk/en/companies/39637170-m-rodkjaer-holding-aps) → [Profox Holding A/S](https://datapublica.dk/en/companies/45056589-profox-holding-a-s) |
| [Søren Fischer Larsen](https://datapublica.dk/en/people/pid_entity_4004110757-s-ren-fischer-larsen) | Sep 4, 2007 | Board | 10–14.99 % / Indirect via [S. Fischer Holding ApS](https://datapublica.dk/en/companies/39637162-s-fischer-holding-aps) → [Profox Holding A/S](https://datapublica.dk/en/companies/45056589-profox-holding-a-s) |

## People

| Person | Roles | Titles |
| --- | --- | --- |
| [Christian Bering Jensen](https://datapublica.dk/en/people/pid_entity_4000705049-christian-bering-jensen) | Board | BESTYRELSESMEDLEM |
| [Martin Dehnhardt Krogfelt](https://datapublica.dk/en/people/pid_entity_4000705048-martin-dehnhardt-krogfelt) | Board | BESTYRELSESMEDLEM |
| [Mathias Skall Hansen](https://datapublica.dk/en/people/pid_entity_4006315901-mathias-skall-hansen) | Board | BESTYRELSESMEDLEM |
| [Mikkel Rodkjær](https://datapublica.dk/en/people/pid_entity_4004121776-mikkel-rodkj-r) | Board • Management | BESTYRELSESMEDLEM • DIREKTØR |
| [Morten Randa Kofoed](https://datapublica.dk/en/people/pid_entity_4000637533-morten-randa-kofoed) | Board | BESTYRELSESMEDLEM |
| [Søren Fischer Larsen](https://datapublica.dk/en/people/pid_entity_4004110757-s-ren-fischer-larsen) | Board | BESTYRELSESMEDLEM |
| [Tim Rosenkrantz Buur](https://datapublica.dk/en/people/pid_entity_4004109579-tim-rosenkrantz-buur) | Board | FORMAND |

## Auditor

| Audit firm | Auditor | Role | From |
| --- | --- | --- | --- |
| Beierholm | Claus Træholt Bak | Statsaut. revisor | Jan 22, 2026 |

## Contact

### From [cvr.dk](https://datacvr.virk.dk/)

Advertising protected

Contact details from CVR must not be used for direct marketing when the entity is advertising protected. The protection does not cover details collected from the company’s own website. The general marketing rules still apply. [Read more at the Danish Business Authority](https://virksomhedsguiden.dk/content/ydelser/faa-reklamebeskyttet-din-virksomhed-i-cvr/3337006d-3b93-4bb0-bc08-82a0915c0332/)

| Contact | Phone | Email |
| --- | --- | --- |
| Company | 7234\*\*\*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F30817346-profox-aps) | in\*\*@profox.dk [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F30817346-profox-aps) |

### From [profox.dk](https://profox.dk/)

| Contact | Phone | Email |
| --- | --- | --- |
| Main | — | in\*\*@profox.dk [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F30817346-profox-aps) |
| Billing | — | bo\*\*\*\*\*@profox.dk [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F30817346-profox-aps) |
| Installation Manager / Installation Manager | +45 20 95 \*\* \*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F30817346-profox-aps) | — |
| Christian Bering | +45 25 53 \*\* \*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F30817346-profox-aps) | — |
| Mick Jensen | +45 27 64 \*\* \*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F30817346-profox-aps) | — |
| Martin Krogfelt | +45 29 25 \*\* \*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F30817346-profox-aps) | — |
| Søren Fischer | +45 29 26 \*\* \*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F30817346-profox-aps) | — |
| Chief Technology Officer / Chief Technology Officer | +45 31 34 \*\* \*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F30817346-profox-aps) | — |
| Key Account Manager / Key Account Manager | +45 35 90 \*\* \*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F30817346-profox-aps) / +45 54 55 \*\* \*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F30817346-profox-aps) | — |
| Martin Hansen | +45 35 90 \*\* \*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F30817346-profox-aps) | — |
| Screen Specialist / Screen Specialist | +45 54 55 \*\* \*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F30817346-profox-aps) | — |
| Jonas Jensen / Sales Director | +45 54 58 \*\* \*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F30817346-profox-aps) | — |
| Mikkel Rodkjær / CEO \| Sales & Project Advisor | +45 61 79 \*\* \*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F30817346-profox-aps) | — |
| Chief Financial Officer / Chief Financial Officer | +45 72 34 \*\* \*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F30817346-profox-aps) | — |

## Legal owners

### Current

| Owner | Ownership | Voting rights | From |
| --- | --- | --- | --- |
| OwnerProfox Holding A/S | Ownership100 % | Voting rights100 % | FromAug 26, 2024 |

### Previous

| Owner | Ownership | Voting rights | From | To |
| --- | --- | --- | --- | --- |
| OwnerC. Bering Holding ApS | Ownership20–24.99 % | Voting rights20 % | FromMay 21, 2024 | ToAug 26, 2024 |
| OwnerFrontsound ApS | Ownership20–24.99 % | Voting rights20 % | FromMay 21, 2024 | ToAug 26, 2024 |
| OwnerM. Rodkjær Holding ApS | Ownership20–24.99 % | Voting rights20 % | FromMay 21, 2024 | ToAug 26, 2024 |
| OwnerMakro Holding ApS | Ownership20–24.99 % | Voting rights20 % | FromMay 21, 2024 | ToAug 26, 2024 |
| OwnerS. Fischer Holding ApS | Ownership10–14.99 % | Voting rights10 % | FromMay 21, 2024 | ToAug 26, 2024 |
| OwnerC. Bering Holding ApS | Ownership25–33.32 % | Voting rights25 % | FromApr 24, 2018 | ToMay 20, 2024 |
| OwnerM. Rodkjær Holding ApS | Ownership25–33.32 % | Voting rights25 % | FromApr 24, 2018 | ToMay 20, 2024 |
| OwnerMakro Holding ApS | Ownership25–33.32 % | Voting rights25 % | FromApr 24, 2018 | ToMay 20, 2024 |
| OwnerS. Fischer Holding ApS | Ownership25–33.32 % | Voting rights25 % | FromApr 24, 2018 | ToMay 20, 2024 |
| OwnerChristian Bering Jensen | Ownership25–33.32 % | Voting rights25 % | FromJan 16, 2015 | ToApr 24, 2018 |
| OwnerMartin Dehnhardt Krogfelt | Ownership25–33.32 % | Voting rights25 % | FromJan 16, 2015 | ToApr 24, 2018 |
| OwnerMikkel Rodkjær | Ownership25–33.32 % | Voting rights25 % | FromSep 4, 2007 | ToApr 24, 2018 |
| OwnerSøren Fischer Larsen | Ownership25–33.32 % | Voting rights25 % | FromSep 4, 2007 | ToApr 24, 2018 |

## Child companies

### Current

| Company | Ownership | Voting rights | From |
| --- | --- | --- | --- |
| CompanymultiFX ApS | Ownership100 % | Voting rights100 % | FromMay 21, 2024 |
| CompanyUnistage ApS | Ownership100 % | Voting rights100 % | FromOct 1, 2022 |
| CompanyFoxybeat ApS | Ownership50–66.66 % | Voting rights50 % | FromSep 24, 2019 |

### Previous

| Company | Ownership | Voting rights | From | To |
| --- | --- | --- | --- | --- |
| CompanyUnistage ApS | Ownership25–33.32 % | Voting rights25 % | FromMar 10, 2015 | ToSep 30, 2022 |

## Ultimate owners
[View ownership diagram](https://datapublica.dk/en/companies/30817346-profox-aps/portfolio)
| Name | Ownership through | Calculated ownership |
| --- | --- | --- |
| Lars Mark Poulsen | POMALA HOLDING ApS → LAMA Management ApS → Profox Invest Holding ApS → Profox Holding A/S | 11.11–29.99 % |
| Mads Renlef Henningsen | MEREO HOLDING ApS → LAMA Management ApS → Profox Invest Holding ApS → Profox Holding A/S | 11.11–29.99 % |
| Christian Bering Jensen | C. Bering Holding ApS → Profox Holding A/S | 10–14.99 % |
| Martin Dehnhardt Krogfelt | Makro Holding ApS → Profox Holding A/S | 10–14.99 % |
| Mikkel Rodkjær | M. Rodkjær Holding ApS → Profox Holding A/S | 10–14.99 % |
| Søren Fischer Larsen | S. Fischer Holding ApS → Profox Holding A/S | 10–14.99 % |
| Mathias Skall Hansen | Ma. Skall Holding ApS → Profox Holding A/S | 5–9.99 % |
| Morten Randa Kofoed | MORAKO Holding ApS → Profox Holding A/S | 5–9.99 % |
| Tim Rosenkrantz Buur | Rosenkrantz Buur Holding ApS → Profox Invest Holding ApS → Profox Holding A/S | 3.33–7.5 % |

## Company pages

- [Overview](https://datapublica.dk/en/companies/30817346-profox-aps)

- [Financial report](https://datapublica.dk/en/companies/30817346-profox-aps/financials)

- [Risk](https://datapublica.dk/en/companies/30817346-profox-aps/risk)

- [Timeline](https://datapublica.dk/en/companies/30817346-profox-aps/timeline)

- [Ownership and relations](https://datapublica.dk/en/companies/30817346-profox-aps/portfolio)

- [Production units](https://datapublica.dk/en/companies/30817346-profox-aps/production-units)

- [Gazelle](https://datapublica.dk/en/companies/30817346-profox-aps/gazelle)

- [Investments](https://datapublica.dk/en/companies/30817346-profox-aps/investments)

- [Company website](https://profox.dk/)

## Official sources

- [Official CVR record on Virk](https://datacvr.virk.dk/enhed/virksomhed/30817346)