Passendo ApS
Core data
Name | Passendo ApS |
Address | Ewaldsgade 7, 2200, København N |
Founded | Aug 14, 2008 |
Employees (CVR) | 7 |
Locations (P-units) | 1View locations |
Website | https://passendo.com/ |
 Facebook | passendo |
 Instagram | @passendo |
 LinkedIn | passendo |
Branch | Indrykning af reklamer i medier (731200) |
Name | Passendo ApS |
Address | Ewaldsgade 7, 2200, København N |
Founded | Aug 14, 2008 |
Employees (CVR) | 7 |
Locations (P-units) | 1View locations |
Website | https://passendo.com/ |
| Facebook | passendo |
| Instagram | @passendo |
| LinkedIn | passendo |
Branch | Indrykning af reklamer i medier (731200) |
Keep track of Passendo ApS
Description
Passendo is an email advertising technology company providing an email ad server and solution for newsletter owners and publishers. Its platform supports email ad monetization, targeting, campaign optimization, reporting, and dynamic ad placement.
Passendo helps newsletter owners and publishers turn newsletters into revenue-generating advertising channels by providing tools for ad serving, advertiser relationships, targeting, workflow optimization, reporting, and monetization.
Company's own description on virk.dk
The primary activities consist of supporting clients with commercializing e-mail and related business.
Products & services
Email ad server · Email ad solution · Programmatic advertising enablement · CPC, CPM, and CPA ad models · Frequency capping · Waterfall priority · First-party targeting · Detailed reporting · Dynamic ad placement · Email monetization solutions
Industries
Email advertising technology · Digital advertising · Newsletter monetization
Customer types
Newsletter owners · Publishers · Advertisers
Customers & references
iq digital
Financials
| Reporting period | 2025DKK | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Gross profit | 5,738,481 | ||||||||
| Operating profit | -1,817,941 | ||||||||
| Profit before tax | -2,881,682 | ||||||||
| Net income | -2,248,400 | ||||||||
| Total assets | 16,972,722 | ||||||||
| Equity | 5,054,102 | ||||||||
| Avg. employees | 7 | ||||||||
2017–2025 Unlock financial history | |||||||||
Datapublica Risk Score
What goes into the assessment
Financials
Equity ratio, profitability, and liquidity
Accounts and history
Late filings and previous financial distress
Owners and management
Past bankruptcies and owners’ other companies
Company and connections
Age, industry, and shared addresses or contact details
Standard: Score and risk bandPro: Also a detailed explanation of the factors
Gazelle
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Børsen Gazelle is Dagbladet Børsen's award. Datapublica is not affiliated with Børsen. Calculated statuses are Datapublica's own analysis of public CVR financial-statement data.
Founders
| Founder | Registered as founder | Current roles | Ownership |
|---|---|---|---|
| Jakob Lund Johansen | Registered as founderAug 14, 2008 | Current roles — | Ownership — |
| Robin Jon Christensen | Registered as founderAug 14, 2008 | Current roles — | Ownership — |
People
| Person | Roles | Titles |
|---|---|---|
| Anders Christian Rantzau Rasmussen | Roles BoardManagement | TitlesBESTYRELSESMEDLEM • DIREKTØR |
| Andreas Knipschildt Jürgensen | Roles BoardManagement | TitlesBESTYRELSESMEDLEM • ADM. DIR. |
| Cecilie Sofie Anker Andersen | Roles Board | TitlesBESTYRELSESMEDLEM |
| Christoffer Leif Feilberg | Roles Board | TitlesFORMAND |
| Jan Ankjær Jensen | Roles Board | TitlesBESTYRELSESMEDLEM |
Auditor
| Audit firm | Auditor | Role | From |
|---|---|---|---|
| Deloitte Statsautoriseret Revisionspartnerselskab | AuditorSune Pagh Sølvsteen | RoleState Authorised Public Accountant | FromJun 29, 2026 |
Legal owners
| Owner | Ownership | Voting rights | From |
|---|---|---|---|
| Ownership25–33.32 % | Voting rights25 % | FromJan 24, 2020 | |
| Ownership20–24.99 % | Voting rights20 % | FromJul 1, 2021 | |
| Ownership20–24.99 % | Voting rights20 % | FromJul 4, 2019 | |
Unknown Other Participant | Ownership20–24.99 % | Voting rights20 % | FromOct 20, 2021 |
Ultimate owners
| Name | Ownership through | Calculated ownership |
|---|---|---|
| Anders Christian Rantzau Rasmussen | Ownership through | 20–24.99 % |
| Andreas Knipschildt Jürgensen | Ownership through | 20–24.99 % |
| 🇳🇱Newion III B.V | Ownership through Direct | 20–24.99 % |
| Lisbeth Neel Zibrandtsen | Ownership through | 16.66–29.99 % |
| Anna Zibrandtsen | Ownership through | 2.5–5 % |
| Claus Zibrandtsen | Ownership through | 2.5–5 % |
| Peter Zibrandtsen | Ownership through | 2.5–5 % |