PRIMOREELS A/S
Core data
Name | PRIMOREELS A/S |
Address | Skimmedevej 10, 4390, Vipperød |
Founded | Dec 30, 2008 |
| 10 / 6 | |
Locations (P-units) | 2View locations |
Website | https://primoreels.com/ |
 LinkedIn | primoreels |
Branch | Forarbejdning og færdigbehandling af plastprodukter (222500) |
Name | PRIMOREELS A/S |
Address | Skimmedevej 10, 4390, Vipperød |
Founded | Dec 30, 2008 |
| 10 / 6 |
Locations (P-units) | 2View locations |
Website | https://primoreels.com/ |
| LinkedIn | primoreels |
Branch | Forarbejdning og færdigbehandling af plastprodukter (222500) |
Keep track of PRIMOREELS A/S
Description
Primoreels A/S is a supplier of sealable lid systems and packaging solutions for manufacturers in the dairy, water and juice industries. Its systems are installed on filling machines and are designed to improve packaging efficiency, hygiene and total cost.
Primoreels supplies reel-based sealable lids, plastic membranes, consumables for UF and systems or stand-alone units for applying lids to cups on new or existing filling machines.
Company's own description on virk.dk
Selskabets formål er at drive virksomhed med fabrikation og handel samt dermed forbundet virksomhed efter direktionens skøn.
Products & services
Primoreels® Lidding System · Sealable lids on reels · Plastic membranes · Consumables for UF · Met. PET with HS lacquer · Met. PET CoEX · Walki®Lid – Paperbased · Stand-alone units for existing filling machines · UV-C treatment of lids
Industries
Dairy packaging · Food packaging · Water and juice packaging · Packaging machinery
Customer types
Manufacturers in the dairy sector · Manufacturers in the water and juice industry · Food and beverage packaging manufacturers
Customers & references
Arla Foods · Danone · Lactalis · Ülker · Fonterra
Analysis by AI ✨
Primoreels’ gross profit rose from DKK 9.2 million in 2024 to DKK 12.8 million in 2025, while profit after tax increased from DKK 1.7 million to DKK 3.4 million. The 2025 accounts also report equity of DKK 21 million.
In August 2026, Primoreels had 10 employees and 6 full-time equivalents (FTE), compared with 9 employees and 7 FTE in August 2025.
HBR INVEST ApS continues to own 20–24.99% of Primoreels. Since 22 December 2025, Hasse Bjørn Rasmussen has owned 33.33–49.99% of HBR INVEST ApS and holds 100% of its voting rights; Kirsten Rasmussen has the same capital interval but 0% of voting rights. Mikkel Bjørn Ottesen and Kristoffer Bjørn Rasmussen each own 5–9.99% of HBR INVEST ApS without voting rights. LRH Holding 2017 ApS, HS Holding 2017 ApS and NCH Holding 2017 ApS continue to own 25–33.32%, 10–14.99% and 20–24.99% of Primoreels, respectively.
AI-generated texts are based on registered information, which may be delayed or incomplete. Errors may occur.
Financials
| Reporting period | 2025DKK | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Gross profit | 12,765,274 | ||||||||
| Operating profit | 4,365,425 | ||||||||
| Profit before tax | 4,390,511 | ||||||||
| Net income | 3,427,273 | ||||||||
| Total assets | 27,328,150 | ||||||||
| Equity | 20,958,593 | ||||||||
| Avg. employees | 7 | ||||||||
2017–2025 Unlock financial history | |||||||||
Datapublica Risk Score
What goes into the assessment
Financials
Equity ratio, profitability, and liquidity
Accounts and history
Late filings and previous financial distress
Owners and management
Past bankruptcies and owners’ other companies
Company and connections
Age, industry, and shared addresses or contact details
Standard: Score and risk bandPro: Also a detailed explanation of the factors
Gazelle
2018Børsen GazelleCandidate 2027 — one financial year missing
Gross profit must be at least 16,508,946 DKK in the financial year ending Dec 31, 2026.
Børsen Gazelle is Dagbladet Børsen's award. Datapublica is not affiliated with Børsen. Calculated statuses are Datapublica's own analysis of public CVR financial-statement data.
Founders
| Founder | Registered as founder | Current roles | Ownership |
|---|---|---|---|
| Birte Koed | Registered as founderDec 30, 2008 | Current roles — | Ownership 5–9.99 %Legal |
| Henrik Sahlberg | Registered as founderDec 30, 2008 | Current roles BoardManagement | Ownership 10–14.99 %Indirect via HS Holding 2017 ApS |
| Jørgen Henriksen | Registered as founderDec 30, 2008 | Current roles — | Ownership — |
| Lars Henriksen | Registered as founderDec 30, 2008 | Current roles Board | Ownership 25–33.32 %Indirect via LRH Holding 2017 ApS |
| Niels Christian Henriksen | Registered as founderDec 30, 2008 | Current roles Board | Ownership 20–24.99 %Indirect via NCH Holding 2017 ApS |
People
| Person | Roles | Titles |
|---|---|---|
| Hasse Bjørn Rasmussen | Roles Board | TitlesFORMAND |
| Henrik Sahlberg | Roles BoardManagement | TitlesBESTYRELSESMEDLEM • DIREKTØR |
| Lars Henriksen | Roles Board | TitlesBESTYRELSESMEDLEM |
| Niels Christian Henriksen | Roles Board | TitlesBESTYRELSESMEDLEM |
| Birte Koed | Roles EJERREGISTER | Titles— |
Auditor
| Audit firm | Auditor | Role | From |
|---|---|---|---|
| PricewaterhouseCoopersStatsautoriseret Revisionspartnerselskab | AuditorKenneth Østergaard | Rolestatsautoriseret revisor | FromJun 1, 2026 |
Legal owners
| Owner | Ownership | Voting rights | From |
|---|---|---|---|
| Ownership25–33.32 % | Voting rights25 % | FromSep 20, 2017 | |
| Ownership20–24.99 % | Voting rights20 % | FromJun 15, 2010 | |
| Ownership20–24.99 % | Voting rights20 % | FromSep 20, 2017 | |
| Ownership10–14.99 % | Voting rights10 % | FromSep 20, 2017 | |
| Ownership5–9.99 % | Voting rights5 % | FromJun 15, 2010 |
Ultimate owners
| Name | Ownership through | Calculated ownership |
|---|---|---|
| Lars Henriksen | Ownership through | 25–33.32 % |
| Niels Christian Henriksen | Ownership through | 20–24.99 % |
| Henrik Sahlberg | Ownership through | 10–14.99 % |
| Hasse Bjørn Rasmussen | Ownership through | 6.66–12.5 % |
| Kirsten Rasmussen | Ownership through | 6.66–12.5 % |
| Birte Koed | Ownership through Direct | 5–9.99 % |
| Kristoffer Bjørn Rasmussen | Ownership through | 1–2.5 % |
| Mikkel Bjørn Ottesen | Ownership through | 1–2.5 % |