PLUS-PLUS A/S
Core data
Name | PLUS-PLUS A/S |
Address | Borupvej 20, 4300, Holbæk |
Founded | Mar 20, 2009 |
| 31 / 28 | |
Locations (P-units) | 1View locations |
Website | https://plus-plus.dk/ |
 Facebook | plusplustoy |
 Instagram | @plusplus_official |
 LinkedIn | plus-plus-dk |
VAT registered | |
Branch | Fremstilling af spil og legetøj (324000) |
Name | PLUS-PLUS A/S |
Address | Borupvej 20, 4300, Holbæk |
Founded | Mar 20, 2009 |
| 31 / 28 | |
Locations (P-units) | 1View locations |
Website | https://plus-plus.dk/ |
| Facebook | plusplustoy |
| Instagram | @plusplus_official |
| LinkedIn | plus-plus-dk |
VAT registered | |
Branch | Fremstilling af spil og legetøj (324000) |
Keep track of PLUS-PLUS A/S
Description
Plus-Plus is a Danish toy company that designs and produces creative construction toys for children. Its toys are produced at its factory in Holbæk, where the company has had production and an office since the 1980s, and are sold through its Danish webshop.
Plus-Plus develops, manufactures and sells construction toys that support children's imagination, concentration, fine motor skills, creativity and problem-solving through creative play and learning.
Products & services
Plus-Plus construction toys · Plus-Plus BIG · Learn to Build sets · HEXEL fidget toy · Puzzle by Number · Isoscapes · Make-a-Mix sets · Activity sets, tubes, colour mixes and figures · Creative building inspiration and building instructions via the Plus-Plus app · Online webshop sales and delivery
Industries
Toy manufacturing · E-commerce
Customer types
Children · Parents and families · Kindergartens · Schools · Young people and adults who enjoy creative building
Financials
| Reporting period | 2025DKK | ||||
|---|---|---|---|---|---|
| Gross profit | 88,565,181 | ||||
| Operating profit | 13,913,087 | ||||
| Profit before tax | 9,047,532 | ||||
| Net income | 4,669,528 | ||||
| Total assets | 84,108,062 | ||||
| Equity | 27,900,786 | ||||
| Avg. employees | 62 | ||||
2021–2025 Unlock financial history | |||||
Datapublica Risk Score
What goes into the assessment
Financials
Equity ratio, profitability, and liquidity
Accounts and history
Late filings and previous financial distress
Owners and management
Past bankruptcies and owners’ other companies
Company and connections
Age, industry, and shared addresses or contact details
Standard: Score and risk bandPro: Also a detailed explanation of the factors
Contact
No contact details have been registered for this company.
Gazelle
2019Børsen Gazelle
2018Børsen Gazelle
2017Børsen Gazelle
2016Børsen Gazelle
2015Børsen GazelleCandidate 2027 — one financial year missing
Gross profit must be at least 88,119,980 DKK in the financial year ending Dec 31, 2026.
Børsen Gazelle is Dagbladet Børsen's award. Datapublica is not affiliated with Børsen. Calculated statuses are Datapublica's own analysis of public CVR financial-statement data.
People
| Person | Roles | Titles |
|---|---|---|
| Henrik Birk Jensen | Roles Board | TitlesBESTYRELSESMEDLEM |
| Jens Martin Pihl | Roles BoardManagementReelle ejere | TitlesBESTYRELSESMEDLEM • DIREKTØR • Reel ejer |
| Niels Boel Sørensen | Roles Board | TitlesFORMAND |
| Ole Schielder Kristoffersen | Roles Board | TitlesBESTYRELSESMEDLEM |
Auditor
| Audit firm | Auditor | Role | From |
|---|---|---|---|
| PricewaterhouseCoopers Statsautoriseret Revisionspartnerselskab | AuditorKenneth Østergaard | Rolestatsautoriseret revisor | FromApr 8, 2026 |
| PricewaterhouseCoopersStatsautoriseret Revisionspartnerselskab | AuditorBrian Pedersen | Rolestatsautoriseret revisor | FromApr 8, 2026 |
Legal owners
| Owner | Ownership | Voting rights | From |
|---|---|---|---|
| Ownership25–33.32 % | Voting rights25 % | FromDec 21, 2023 | |
| Ownership15–19.99 % | Voting rights15 % | FromSep 1, 2016 | |
| Ownership15–19.99 % | Voting rights15 % | FromApr 24, 2026 | |
| Ownership10–14.99 % | Voting rights10 % | FromDec 15, 2023 | |
| Ownership10–14.99 % | Voting rights10 % | FromDec 21, 2023 | |
| Ownership10–14.99 % | Voting rights10 % | FromDec 21, 2023 |
Beneficial owners
| Owner | Ownership | Voting rights | From |
|---|---|---|---|
| Ownership29.99 % | Voting rights29.99 % | FromMar 1, 2018 |
Ultimate owners
| Name | Ownership through | Calculated ownership |
|---|---|---|
| Jens Martin Pihl | Ownership through | 25–33.32 % |
| Bjarke Bundgaard Ingels | Ownership through | 10–14.99 % |
| Henrik Birk Jensen | Ownership through | 10–14.99 % |
| Ole Schielder Kristoffersen | Ownership through | 10–14.99 % |
| Arthur Sebastian Lervad Sørensen | 6.25–12.66 % | |
| Nikolaj Victor Lervad Sørensen | 6.25–12.66 % | |
| Sophie Lervad Sørensen | 6.25–12.66 % | |
| 🇫🇷Octupus S.A.S. | Ownership through | 3.75–6.67 % |
| Niels Boel Sørensen | 0 % | |
| Susanne Lervad | 0 % |