--- title: "PLUS-PLUS A/S – CVR 32082882, financials and ownership" description: "PLUS-PLUS A/S (CVR 32082882). Active · Fremstilling af spil og legetøj · Holbæk. 30 employees (CVR) (Jul 2026). Gross profit 88.6M DKK (2025)." canonical_url: "https://datapublica.dk/en/companies/32082882-plus-plus-a-s" locale: "en" route_type: "company_overview" robots: "index,follow" --- # PLUS-PLUS A/S PLUS-PLUS A/S \(CVR 32082882\). Active · Fremstilling af spil og legetøj · Holbæk. 30 employees \(CVR\) \(Jul 2026\). Gross profit 88.6M DKK \(2025\). CVR number: 32082882 ## Company details - **CVR number:** 32082882 - **Status:** Aktiv - **Address:** Borupvej 20, 4300, Holbæk - **Legal form:** Aktieselskab \(A/S\) - **Founded:** Mar 20, 2009 - **Employees / FTEs:** 30 / 27 - **Production units:** 1 - **Website:** https://plus-plus.dk/ - **Facebook:** plusplustoy - **Instagram:** @plusplus\_official - **LinkedIn:** plus-plus-dk ## Description Plus-Plus is a Danish toy company that designs and produces creative construction toys for children. Its toys are produced at its factory in Holbæk, where the company has had production and an office since the 1980s, and are sold through its Danish webshop. Plus-Plus develops, manufactures and sells construction toys that support children's imagination, concentration, fine motor skills, creativity and problem-solving through creative play and learning. ### Products & services Plus-Plus construction toys • Plus-Plus BIG • Learn to Build sets • HEXEL fidget toy • Puzzle by Number • Isoscapes • Make-a-Mix sets • Activity sets, tubes, colour mixes and figures • Creative building inspiration and building instructions via the Plus-Plus app • Online webshop sales and delivery ### Industries Toy manufacturing • E-commerce ### Customer types Children • Parents and families • Kindergartens • Schools • Young people and adults who enjoy creative building ## Activities and industry - Fremstilling af spil og legetøj - 324000 — Fremstilling af spil og legetøj ## Latest financial period - **Reporting period:** 2025 - **Currency:** DKK - **Gross profit:** 88,565,181 - **Operating profit:** 13,913,087 - **Profit after tax:** 4,669,528 - **Assets:** 84,108,062 - **Equity:** 27,900,786 ## People | Person | Roles | Titles | | --- | --- | --- | | [Henrik Birk Jensen](https://datapublica.dk/en/people/pid_entity_4003926729-henrik-birk-jensen) | Board | BESTYRELSESMEDLEM | | [Jens Martin Pihl](https://datapublica.dk/en/people/pid_entity_4004081929-jens-martin-pihl) | Board • Management • Reelle ejere | BESTYRELSESMEDLEM • DIREKTØR • Reel ejer | | [Niels Boel Sørensen](https://datapublica.dk/en/people/pid_entity_4003923367-niels-boel-s-rensen) | Board | FORMAND | | [Ole Schielder Kristoffersen](https://datapublica.dk/en/people/pid_entity_4003937780-ole-schielder-kristoffersen) | Board | BESTYRELSESMEDLEM | ## Auditor | Audit firm | Auditor | Role | From | | --- | --- | --- | --- | | PricewaterhouseCoopers Statsautoriseret Revisionspartnerselskab | Kenneth Østergaard | statsautoriseret revisor | Apr 8, 2026 | | PricewaterhouseCoopersStatsautoriseret Revisionspartnerselskab | Brian Pedersen | statsautoriseret revisor | Apr 8, 2026 | ## Legal owners ### Current | Owner | Ownership | Voting rights | From | | --- | --- | --- | --- | | OwnerJ.M. PIHL HOLDING ApS | Ownership25–33.32 % | Voting rights25 % | FromDec 21, 2023 | | OwnerKONkorde ApS | Ownership15–19.99 % | Voting rights15 % | FromSep 1, 2016 | | OwnerKontiki Holding Aktiv ApS | Ownership15–19.99 % | Voting rights15 % | FromApr 24, 2026 | | OwnerB.I.G. BJARKE INGELS GROUP HOLDING ApS | Ownership10–14.99 % | Voting rights10 % | FromDec 15, 2023 | | OwnerNICONE INVEST ApS | Ownership10–14.99 % | Voting rights10 % | FromDec 21, 2023 | | OwnerSCHIELDER HOLDING ApS | Ownership10–14.99 % | Voting rights10 % | FromDec 21, 2023 | ### Previous | Owner | Ownership | Voting rights | From | To | | --- | --- | --- | --- | --- | | OwnerKontiki Holding Aktiv ApS | Ownership15–19.99 % | Voting rights15 % | FromSep 1, 2025 | ToApr 23, 2026 | | OwnerKONTIKI HOLDING ApS | Ownership15–19.99 % | Voting rights15 % | FromDec 4, 2023 | ToSep 1, 2025 | | OwnerJ.M. PIHL HOLDING ApS | Ownership25–33.32 % | Voting rights25 % | FromMar 1, 2018 | ToDec 20, 2023 | | OwnerSCHIELDER HOLDING ApS | Ownership20–24.99 % | Voting rights20 % | FromMar 1, 2018 | ToDec 20, 2023 | | OwnerNICONE INVEST ApS | Ownership15–19.99 % | Voting rights15 % | FromMar 1, 2018 | ToDec 20, 2023 | | OwnerB.I.G. BJARKE INGELS GROUP HOLDING ApS | Ownership5–9.99 % | Voting rights5 % | FromNov 23, 2015 | ToDec 14, 2023 | | OwnerKONTIKI HOLDING ApS | Ownership10–14.99 % | Voting rights10 % | FromMar 1, 2018 | ToDec 3, 2023 | | OwnerSAMOS HOLDING ApS | Ownership15–19.99 % | Voting rights15 % | FromApr 27, 2012 | ToMar 1, 2018 | | OwnerCHILI HOLDING ApS | Ownership15–19.99 % | Voting rights15 % | FromApr 26, 2012 | ToMar 1, 2018 | | OwnerJ.M. PIHL HOLDING ApS | Ownership15–19.99 % | Voting rights15 % | FromNov 15, 2011 | ToFeb 28, 2018 | | OwnerNICONE INVEST ApS | Ownership10–14.99 % | Voting rights10 % | FromNov 15, 2011 | ToFeb 28, 2018 | | OwnerSCHIELDER HOLDING ApS | Ownership10–14.99 % | Voting rights10 % | FromNov 15, 2011 | ToFeb 28, 2018 | | OwnerKontiki S.A.S. | Ownership15–19.99 % | Voting rights15 % | FromNov 15, 2011 | ToAug 31, 2016 | ## Beneficial owners ### Current | Owner | Ownership | Voting rights | From | | --- | --- | --- | --- | | OwnerJens Martin Pihl | Ownership29.99 % | Voting rights29.99 % | FromMar 1, 2018 | ### Previous | Owner | Ownership | Voting rights | From | To | | --- | --- | --- | --- | --- | | OwnerNiels Boel Sørensen | Ownership27.98 % | Voting rights27.98 % | FromMar 1, 2018 | ToMar 1, 2018 | | OwnerOle Schielder Kristoffersen | Ownership20.62 % | Voting rights20.62 % | FromMar 1, 2018 | ToMar 1, 2018 | | OwnerHenrik Birk Jensen | Ownership15.6 % | Voting rights15.6 % | FromMar 1, 2018 | ToMar 1, 2018 | | OwnerBjarke Bundgaard Ingels | Ownership7.79 % | Voting rights7.79 % | FromMar 1, 2018 | ToMar 1, 2018 | | OwnerBente Bager Huniche Jensen | Ownership17.94 % | Voting rights17.94 % | FromNov 14, 2011 | ToMar 1, 2018 | | OwnerDiana Charlotte Braagaard Huniche | Ownership17.94 % | Voting rights17.94 % | FromNov 14, 2011 | ToMar 1, 2018 | | OwnerBjarke Bundgaard Ingels | Ownership5 % | Voting rights5 % | FromNov 1, 2015 | ToFeb 28, 2018 | | OwnerJens Martin Pihl | Ownership17.94 % | Voting rights17.94 % | FromNov 14, 2011 | ToFeb 28, 2018 | | OwnerNiels Boel Sørensen | Ownership17.94 % | Voting rights17.94 % | FromNov 14, 2011 | ToFeb 28, 2018 | | OwnerOle Schielder Kristoffersen | Ownership13.22 % | Voting rights13.22 % | FromNov 14, 2011 | ToFeb 28, 2018 | | OwnerHenrik Birk Jensen | Ownership10 % | Voting rights10 % | FromNov 14, 2011 | ToFeb 28, 2018 | ## Ultimate owners [View ownership diagram](https://datapublica.dk/en/companies/32082882-plus-plus-a-s/portfolio) | Name | Ownership through | Calculated ownership | | --- | --- | --- | | Jens Martin Pihl | J.M. PIHL HOLDING ApS | 25–33.32 % | | Bjarke Bundgaard Ingels | BIG DEVELOPMENT ApS → B.I.G. BJARKE INGELS GROUP HOLDING ApS | 10–14.99 % | | Henrik Birk Jensen | NICONE INVEST ApS | 10–14.99 % | | Ole Schielder Kristoffersen | SCHIELDER HOLDING ApS | 10–14.99 % | | Arthur Sebastian Lervad Sørensen | Kontiki Holding Aktiv ApS → KONkorde ApS / Kontiki Holding Aktiv ApS | 6.25–12.66 % | | Nikolaj Victor Lervad Sørensen | Kontiki Holding Aktiv ApS → KONkorde ApS / Kontiki Holding Aktiv ApS | 6.25–12.66 % | | Sophie Lervad Sørensen | Kontiki Holding Aktiv ApS → KONkorde ApS / Kontiki Holding Aktiv ApS | 6.25–12.66 % | | Octupus S.A.S. | KONkorde ApS | 3.75–6.67 % | | Niels Boel Sørensen | Kontiki Holding Aktiv ApS → KONkorde ApS / Kontiki Holding Aktiv ApS | 0 % | | Susanne Lervad | Kontiki Holding Aktiv ApS → KONkorde ApS / Kontiki Holding Aktiv ApS | 0 % | ## Company pages - [Overview](https://datapublica.dk/en/companies/32082882-plus-plus-a-s) - [Financial report](https://datapublica.dk/en/companies/32082882-plus-plus-a-s/financials) - [Risk](https://datapublica.dk/en/companies/32082882-plus-plus-a-s/risk) - [Timeline](https://datapublica.dk/en/companies/32082882-plus-plus-a-s/timeline) - [Ownership and relations](https://datapublica.dk/en/companies/32082882-plus-plus-a-s/portfolio) - [Production units](https://datapublica.dk/en/companies/32082882-plus-plus-a-s/production-units) - [Gazelle](https://datapublica.dk/en/companies/32082882-plus-plus-a-s/gazelle) - [Investments](https://datapublica.dk/en/companies/32082882-plus-plus-a-s/investments) - [Company website](https://plus-plus.dk/) ## Official sources - [Official CVR record on Virk](https://datacvr.virk.dk/enhed/virksomhed/32082882)