Hello Retail ApS
Core data
Name | Hello Retail ApS |
Address | Nelson Mandelas Allé 12, 2450, København SV |
Founded | Sep 15, 2009 |
| 44 / 44 | |
Locations (P-units) | 1View locations |
Website | https://helloretail.com/en/ |
 LinkedIn | helloretail |
Branch | Anden udgivelse af software (582900) |
Name | Hello Retail ApS |
Address | Nelson Mandelas Allé 12, 2450, København SV |
Founded | Sep 15, 2009 |
| 44 / 44 |
Locations (P-units) | 1View locations |
Website | https://helloretail.com/en/ |
| LinkedIn | helloretail |
Branch | Anden udgivelse af software (582900) |
Keep track of Hello Retail ApS
Description
Hello Retail is an ecommerce personalization platform with AI at its core. It helps merchants stay relevant, maximize profits, and create unique experiences tailored to each visitor.
Hello Retail provides AI-powered personalization for ecommerce stores, including search, product recommendations, ecommerce merchandising, retail media, and product agents for personalized email marketing.
Company's own description on virk.dk
Hello Retail provides a market-leading suite of SaaS solutions designed to help online retailers optimize conversion rates and improve customer retention. Central to our offering is Product Intelligence - a proprietary, AI-powered engine that delivers advanced retail insights and actionable data to support ecommerce performance. We continue to strengthen our position in the Nordics, while also expanding our footprint in the Benelux region. These markets remain strategic priorities as we execute on our long-term commercial objectives.
Products & services
AI-powered ecommerce personalization platform · Search · Product recommendations · Ecommerce merchandising · Product boosting · Retail Media · Product Agents · Personalized email marketing · Klaviyo integration · API for custom personalization experiences
Industries
software_saas · retail_ecommerce · media_marketing
Customer types
Mid-market to enterprise ecommerce retailers · Merchants using Shopify, Magento, Centra, DanDomain, Lightspeed, BigCommerce, and other major platforms · Ecommerce stores
Customers & references
Beslag Online
Financials
| Reporting period | 2025DKK | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Gross profit | 36,144,331 | ||||||||
| Operating profit | -1,496,506 | ||||||||
| Profit before tax | -5,367,725 | ||||||||
| Net income | -5,367,725 | ||||||||
| Total assets | 26,032,477 | ||||||||
| Equity | -13,870,818 | ||||||||
| Avg. employees | 48 | ||||||||
2017–2025 Unlock financial history | |||||||||
Datapublica Risk Score
What goes into the assessment
Financials
Equity ratio, profitability, and liquidity
Accounts and history
Late filings and previous financial distress
Owners and management
Past bankruptcies and owners’ other companies
Company and connections
Age, industry, and shared addresses or contact details
Standard: Score and risk bandPro: Also a detailed explanation of the factors
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Børsen Gazelle is Dagbladet Børsen's award. Datapublica is not affiliated with Børsen. Calculated statuses are Datapublica's own analysis of public CVR financial-statement data.
Founders
| Founder | Registered as founder | Current roles | Ownership |
|---|---|---|---|
| Brian Petersen | Registered as founderSep 15, 2009 | Current roles — | Ownership 10–14.99 %Indirect via HIGH FIVE HOLDING ApS |
| Kasper Refskou Jensen | Registered as founderSep 15, 2009 | Current roles BoardManagement | Ownership 10–14.99 %Indirect via KRJ HOLDING GENTOFTE ApS |
| Tuncay Altun | Registered as founderSep 15, 2009 | Current roles — | Ownership — |
People
| Person | Roles | Titles |
|---|---|---|
| Claus Højbjerg Andersen | Roles Board | TitlesBESTYRELSESMEDLEM |
| Jesper Genter Lohmann | Roles Board | TitlesFORMAND |
| Kasper Refskou Jensen | Roles BoardManagement | TitlesBESTYRELSESMEDLEM • ADM. DIR. |
| Mads Riisager Gustafsen | Roles Board | TitlesBESTYRELSESMEDLEM |
Auditor
| Audit firm | Auditor | Role | From |
|---|---|---|---|
| EY Godkendt Revisionspartnerselskab | AuditorMogens Andreasen | RoleState Authorised Public Accountant | FromJun 25, 2026 |
Legal owners
| Owner | Ownership | Voting rights | From |
|---|---|---|---|
| Ownership33.33–49.99 % | Voting rights33.33 % | FromJan 17, 2019 | |
| Ownership10–14.99 % | Voting rights10 % | FromOct 19, 2020 | |
| Ownership10–14.99 % | Voting rights10 % | FromSep 26, 2018 | |
| Ownership10–14.99 % | Voting rights10 % | FromJan 17, 2019 |
Ultimate owners
| Name | Ownership through | Calculated ownership |
|---|---|---|
| 🇱🇺European Angels Fund S.C.A. SICAR - Denmark | Ownership through | 16.66–33.33 % |
| Brian Petersen | Ownership through | 10–14.99 % |
| Kasper Refskou Jensen | Ownership through | 10–14.99 % |
| VÆKSTFONDEN | Ownership through Direct | 10–14.99 % |
| Casper Konnerup | Ownership through | 3.7–12.5 % |
| Christel Konnerup | Ownership through | 3.7–12.5 % |
| Mikael Konnerup | Ownership through | 1.11–3.75 % |
| Jesper Genter Lohmann | Ownership through | 0.83–3.33 % |
| Anna Genter Lohmann | Ownership through | 0.24–1 % |
| Frederik Genter Lohmann Christensen | Ownership through | 0.24–1 % |
| Sofie Hamborg Lohmann | Ownership through | 0.24–1 % |