AudienceProject A/S
Core data
Name | AudienceProject A/S |
Address | Ryesgade 3F 3, 2200, København N |
Founded | Oct 20, 2009 |
| 53 / 51 | |
Locations (P-units) | 1View locations |
Website | https://audienceproject.com/ |
 LinkedIn | audience_project |
Branch | Computerkonsulentbistand og forvaltning af computerfaciliteter (622000) |
Name | AudienceProject A/S |
Address | Ryesgade 3F 3, 2200, København N |
Founded | Oct 20, 2009 |
| 53 / 51 |
Locations (P-units) | 1View locations |
Website | https://audienceproject.com/ |
| LinkedIn | audience_project |
Branch | Computerkonsulentbistand og forvaltning af computerfaciliteter (622000) |
Keep track of AudienceProject A/S
Description
AudienceProject is a Denmark-founded SaaS company that provides independent, comprehensive cross-media measurement to help advertisers make confident marketing decisions and reach audiences more effectively.
AudienceProject provides a platform for cross-media campaign measurement and actionable audience insights, helping advertisers evaluate campaign reach, frequency, brand and sales impact, and allocate advertising budgets more efficiently.
Company's own description on virk.dk
Primary activities Selskabets aktiviteter består i at udvikle software til at planlægge, optimere og validere digitale annonce-kampagner. The company's activities comprise developing software to plan, optimize and validate digital advertising campaigns.
Products & services
Cross-media measurement platform · AudienceProject Elevate · AudienceReport · Campaign measurement and reporting · Onboarding, upgrade, education and enablement, premium support, and customer success advisory
Industries
Cross-media advertising measurement · Audience measurement software
Customer types
Advertisers · Agencies · Publishers · Brands
Customers & references
Witt · Warner Bros. Discovery · Boots · M&S · Shine · PepsiCo · Universal Pictures · EssenceMediacom · Heineken · Kia Denmark · Telia · Lidl Sweden · Pandora · Vodafone · OS Data Solutions · JPIMedia · Egmont · Nordisk Film · Jysk Fynske Medier · STEP
Financials
| Reporting period | 2025DKK | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Gross profit | 65,094,612 | ||||||||
| Operating profit | 17,080,061 | ||||||||
| Profit before tax | 16,705,512 | ||||||||
| Net income | 13,609,655 | ||||||||
| Total assets | 104,637,307 | ||||||||
| Equity | 41,904,460 | ||||||||
| Avg. employees | 42 | ||||||||
2017–2025 Unlock financial history | |||||||||
Datapublica Risk Score
What goes into the assessment
Financials
Equity ratio, profitability, and liquidity
Accounts and history
Late filings and previous financial distress
Owners and management
Past bankruptcies and owners’ other companies
Company and connections
Age, industry, and shared addresses or contact details
Standard: Score and risk bandPro: Also a detailed explanation of the factors
Gazelle
2018Børsen Gazelle
2026CalculatedCandidate 2027 — one financial year missing
Gross profit must be at least 66,452,324 DKK in the financial year ending Dec 31, 2026.
Børsen Gazelle is Dagbladet Børsen's award. Datapublica is not affiliated with Børsen. Calculated statuses are Datapublica's own analysis of public CVR financial-statement data.
Founders
| Founder | Registered as founder | Current roles | Ownership |
|---|---|---|---|
| Allan Kristensen | Registered as founderOct 20, 2009 | Current roles — | Ownership — |
| Henrik Mauson Lauritzen | Registered as founderOct 20, 2009 | Current roles — | Ownership — |
People
| Person | Roles | Titles |
|---|---|---|
| Mogens Storgaard Jakobsen | Roles BoardReelle ejere | TitlesFORMAND • Reel ejer |
| Søren Hoelgaard Justesen | Roles BoardReelle ejere | TitlesBESTYRELSESMEDLEM • Reel ejer |
| Thomas Gregers Honore | Roles BoardManagement | TitlesBESTYRELSESMEDLEM • ADM. DIR. |
Auditor
| Audit firm | Auditor | Role | From |
|---|---|---|---|
| Beierholm | AuditorBrian Nielsen | RoleStatsaut. revisor | FromMar 26, 2026 |
Legal owners
| Owner | Ownership | Voting rights | From |
|---|---|---|---|
| Ownership66.67–89.99 % | Voting rights66.67 % | FromMar 21, 2025 | |
| Ownership10–14.99 % | Voting rights10 % | FromNov 25, 2021 | |
| Ownership10–14.99 % | Voting rights10 % | FromNov 25, 2021 | |
| Ownership5–9.99 % | Voting rights5 % | FromDec 21, 2022 |
Beneficial owners
| Owner | Ownership | Voting rights | From |
|---|---|---|---|
| Ownership45.95 % | Voting rights45.95 % | FromMar 21, 2025 | |
| Ownership45.95 % | Voting rights45.95 % | FromMar 21, 2025 |
Ultimate owners
| Name | Ownership through | Calculated ownership |
|---|---|---|
| Mogens Storgaard Jakobsen | 43.33–74.98 % | |
| Søren Hoelgaard Justesen | 13.33–23.99 % | |
| Benedikte Hoelgaard Justesen | Ownership through | 8.33–19.99 % |
| Christian Hoelgaard Justesen | Ownership through | 8.33–19.99 % |
| Ellen Hoelgaard Justesen | Ownership through | 8.33–19.99 % |
| Thomas Gregers Honore | Ownership through | 5–9.99 % |