SINFUL ApS
Core data
Name | SINFUL ApS |
Address | Søren Nymarks Vej 1C, 8270, Højbjerg |
Founded | Apr 27, 2010 |
Employees (CVR) | 99 |
Locations (P-units) | 2View locations |
Website | https://www.sinful.com/ |
 Facebook | sinful.global |
 Instagram | @sinful.global |
Branch | Detailhandel med andre nye varer (477800) |
Name | SINFUL ApS |
Address | Søren Nymarks Vej 1C, 8270, Højbjerg |
Founded | Apr 27, 2010 |
Employees (CVR) | 99 |
Locations (P-units) | 2View locations |
Website | https://www.sinful.com/ |
| Facebook | sinful.global |
| Instagram | @sinful.global |
Branch | Detailhandel med andre nye varer (477800) |
Keep track of SINFUL ApS
Description
Sinful is an e-commerce business for sex toys, described as the largest in the Nordic region, operating webshops in several European countries. Founded in 2008, it provides sex toys, guidance and customer care intended to support love, intimacy, play and sexual pleasure.
Sinful sells sex toys through e-commerce webshops and provides inspirational content, product guidance and customer care before, during and after purchase.
Company's own description on virk.dk
The company's activities are the operation of the webshop and the design of its own goods in relation to this.
Products & services
Sex toys · Masturbators · Cock rings · Penis extenders · Vibrators · Dildos · Butt plugs · Lingerie and erotic clothing · Lubricating and stimulating gels · Sexual wellness guidance · Inspirational articles · Customer care
Industries
Retail and e-commerce · Sexual wellness products
Customer types
Consumers shopping for sex toys · Women · Men
Financials
| Reporting period | 2025DKK | |||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | 354,545,000 | |||||||
| Gross profit | 73,183,000 | |||||||
| Operating profit | 22,940,000 | |||||||
| Profit before tax | 13,640,000 | |||||||
| Net income | 10,628,000 | |||||||
| Total assets | 164,702,000 | |||||||
| Equity | 101,449,000 | |||||||
| Avg. employees | 84 | |||||||
2018–2025 Unlock financial history | ||||||||
Datapublica Risk Score
What goes into the assessment
Financials
Equity ratio, profitability, and liquidity
Accounts and history
Late filings and previous financial distress
Owners and management
Past bankruptcies and owners’ other companies
Company and connections
Age, industry, and shared addresses or contact details
Standard: Score and risk bandPro: Also a detailed explanation of the factors
Gazelle
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Børsen Gazelle is Dagbladet Børsen's award. Datapublica is not affiliated with Børsen. Calculated statuses are Datapublica's own analysis of public CVR financial-statement data.
People
| Person | Roles | Titles |
|---|---|---|
| Henrik Bonnerup | Roles Board | TitlesFORMAND |
| Lars Hemming Jørgensen | Roles Board | TitlesBESTYRELSESMEDLEM |
| Mathilde Krüger Mackowski | Roles Board | TitlesBESTYRELSESMEDLEM |
| Morten Duch | Roles Management | TitlesDIREKTØR |
| René Lyngs Houmøller | Roles Management | TitlesDIREKTØR |
Auditor
| Audit firm | Auditor | Role | From |
|---|---|---|---|
| EY Godkendt Revisionspartnerselskab | AuditorJonas Busk | RoleState Authorised Public Accountant | FromApr 30, 2026 |
Legal owners
| Owner | Ownership | Voting rights | From |
|---|---|---|---|
| Ownership100 % | Voting rights100 % | FromApr 29, 2021 |
Child companies
| Company | Ownership | Voting rights | From | To |
|---|---|---|---|---|
| Ownership100 % | Voting rights100 % | FromJul 9, 2013 | ToNov 21, 2022 | |
| Ownership100 % | Voting rights100 % | FromMar 11, 2014 | ToAug 9, 2016 | |
| Ownership100 % | Voting rights100 % | FromJan 1, 2014 | ToDec 31, 2015 |
Ultimate owners
| Name | Ownership through | Calculated ownership |
|---|---|---|
| Polaris Private Equity V K/S | Ownership through | 45–66.66 % |
| Tonny Corydon Andersen | Ownership through | 25–33.32 % |
| Mathilde Krüger Mackowski | Ownership through | 10–14.99 % |