twoday Minds ApS

twoday IT Minds ApS’ main activities are custom software development consultancy and delivering custom software solutions to our clients. The company has a strong focus on and high level of expertise within new technologies. The Company services clients from 3 strategically located offices in Denmark - Aarhus, Copenhagen and Aalborg. 2023 has been a challenging year for twoday IT Minds ApS both due to challenged market conditions, a business set up for growth margins that was not achieved and due to the sad passing of Morten Astrup Christensen, one of the two co-founders, whom after more than 2 years of battling cancer passed away way too early. The company went into 2023 with the objective of a 12% growth in gross profit and a corresponding growth in profit before tax compared to 2022 result. The organization was set for growth; however, the company has not been able to achieve this objective due to challenged market conditions and as a result twoday IT Minds ApS has adapted the organization during 2023. Further initiatives have been taken during 2023 to boost the profit and decrease costs. These initiatives have had a positive impact on the results, however, not soon or significant enough to salvage the financial result of 2023. The company has also been highly affected by organizational disruption in the top management team throughout 2023, as two of three partners left the company. One of the Partners, Kristian Larsen, decided that it was time for him to try out new, and the second Partner and Co-founder Morten Astrup Christensen lost the battle to cancer. This means that the company lost two thirds of the top management team during the year. As a consequence 2023 has been a year focused around re-organizing the management team, setting the right team with clear roles and responsibilities to ensure that the company is ready for the future. Alongside this, focus has been on instigating operational excellence initiatives to ensure the company can operate from the most optimal foundation. This means, that the last part of 2023 the company has re-organized the full organizational structure to simplify, align and emphasize cooperation across the company with the objective to increase future results by increasing efficiency. Among other establishing focus on sales excellence by aligning the sales departments under one leadership – one team – one plan. 2023 was also the year, where twoday, the mother company, of twoday IT Minds ApS launched a new strategic direction – Coherent twoday, with the focus of entering the market as one coherent company, becoming a leading technology consulting and solution partner. We are very much looking forward to contribute further to this objective and expect Coherent twoday will have a positive impact on our growth going forward. The year has been very challenging; however, the learnings have been rewarding going into a new year.