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WPP Enterprise Solutions MAP A/S

CVR33971419

Core data

Name
WPP Enterprise Solutions MAP A/S
Address
Glentevej 61, 2400, København NV
Founded
Jul 15, 1971
497 / 480
Locations (P-units)
1View locations
Website
https://vml-map.com/
Branch
Planlægning og design af reklamekampagner (731110)

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Description

MAP describes itself as a center of excellence for marketing automation, personalization, loyalty, and CRM at scale.

MAP helps clients create data-driven, personalized experiences that can be scaled efficiently and operationalized intelligently, with the aim of humanizing relationships between brands and consumers.

Company's own description on virk.dk

VML MAP A/S (The Company) specializes in helping world-leading brands transform their relationships with customers. By focusing on ‘humanizing the relationship,’ we enhance interactions across all direct touchpoints, fostering deeper connections and engagement. The Company's expertise is centered on AI-driven marketing automation, personalization, and loyalty programs. The Company offers comprehensive support in consulting, capability development, and activation through highly specialized services, which include consulting and scalable operating model design, data and AI solutions, creative and content development, technology and platforms integration, operational execution, and continuous optimization.

Products & services

Marketing automation · Personalization · Loyalty · CRM at scale · Data-driven and personalized experiences · Omnichannel experiences

Industries

Marketing automation · Personalization · Loyalty · CRM

Customer types

Clients

Financials

View detailed financials
Company financials
Reporting period
2025DKK
Revenue
877,367,000
Gross profit
497,542,000
Operating profit
201,076,000
Profit before tax
218,085,000
Net income
175,148,000
Total assets
488,540,000
Equity
163,882,000
Avg. employees
469
2017–2025

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Contact

From cvr.dk

Company
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in**@yr.dkShow full

Gazelle

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Børsen Gazelle is Dagbladet Børsen's award. Datapublica is not affiliated with Børsen. Calculated statuses are Datapublica's own analysis of public CVR financial-statement data.

People

Jan William WernerRoles
BoardManagement
TitlesBESTYRELSESMEDLEM • ADM. DIR.
Martin Hviid SaxtorphRoles
Board
TitlesBESTYRELSESMEDLEM

Auditor

PricewaterhouseCoopersAuditorFlemming EghoffRoleState Authorised Public AccountantFromApr 9, 2026
PricewaterhouseCoopersAuditorHenrik Trangeled KristensenRoleState Authorised Public AccountantFromApr 9, 2026
PricewaterhouseCoopersAuditor—RoleStatsautoriseret RevisionspartnerselskabFromApr 9, 2026

Legal owners

View ownership diagram
WPP Kraken B.V.🇳🇱

Unknown Other Participant

Ownership50–66.66 %Voting rights50 %FromJan 6, 2023
Russell Square Holding B.V.🇳🇱

Unknown Other Participant

Ownership33.33–49.99 %Voting rights33.33 %FromJan 6, 2026

Beneficial owners

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Jan William Werner
Ownership34.3 %Voting rights34.3 %FromApr 1, 2007ToJan 6, 2026

Ultimate owners

View ownership diagram
🇳🇱WPP Kraken B.V.
Ownership through
Direct
50–66.66 %
🇳🇱Russell Square Holding B.V.
Ownership through
Direct
33.33–49.99 %

Official sources

Open on Virk