GOODIEBOX ApS
Core data
Name | GOODIEBOX ApS |
Address | Artillerivej 86 5, 2300, København S |
Founded | Dec 15, 2011 |
Employees (CVR) | 33 |
Locations (P-units) | 1View locations |
Website | https://happy.bygoodiebox.com/da/lp-generic-mystery-flow-gv3/ |
 Facebook | goodieboxdenmark |
 Instagram | @goodieboxdenmark |
 LinkedIn | goodiebox |
 TikTok | @goodiebox |
Branch | Detailhandel med kosmetikvarer og toiletartikler (477500) |
Name | GOODIEBOX ApS |
Address | Artillerivej 86 5, 2300, København S |
Founded | Dec 15, 2011 |
Employees (CVR) | 33 |
Locations (P-units) | 1View locations |
Website | https://happy.bygoodiebox.com/da/lp-generic-mystery-flow-gv3/ |
| Facebook | goodieboxdenmark |
| Instagram | @goodieboxdenmark |
| LinkedIn | goodiebox |
| TikTok | @goodiebox |
Branch | Detailhandel med kosmetikvarer og toiletartikler (477500) |
Keep track of GOODIEBOX ApS
Description
Goodiebox is a self-care subscription box service offering monthly boxes with curated beauty, wellness and personal-care products, supported by a self-care app.
Goodiebox delivers monthly subscription boxes containing 5–6 curated self-care products, including skincare, makeup, haircare, body care and wellness products. Members also receive product guides, beauty content and wellness features through the app.
Company's own description on virk.dk
Description of key activities of the companyGoodiebox continues as a happy moments company providing its community of members with subscriptions on beauty boxes and related non-subscription-based products. Goodiebox’s activity is also within software development and brand reinforcement.
Products & services
Monthly self-care subscription boxes · Mystery welcome boxes · Beauty, skincare, makeup, haircare, body-care and wellness products · Self-care app · Product video guides · Beauty tutorials and hacks · Yoga, mindfulness, meditation and workout content · Product reviews and ratings · Member shop discount
Industries
Beauty and personal care · Wellness · Subscription commerce
Customer types
Self-care subscription members · Consumers interested in beauty, personal care and wellness products
Financials
| Reporting period | 2024/251 Jul 2024 - 30 Jun 2025DKK | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Gross profit | 22,230,375 | ||||||||||||
| Operating profit | 2,361,878 | ||||||||||||
| Profit before tax | 268,303 | ||||||||||||
| Net income | 3,408 | ||||||||||||
| Total assets | 66,501,351 | ||||||||||||
| Equity | 7,897,704 | ||||||||||||
| Avg. employees | 31 | ||||||||||||
2018–2025 Unlock financial history | |||||||||||||
Datapublica Risk Score
What goes into the assessment
Financials
Equity ratio, profitability, and liquidity
Accounts and history
Late filings and previous financial distress
Owners and management
Past bankruptcies and owners’ other companies
Company and connections
Age, industry, and shared addresses or contact details
Standard: Score and risk bandPro: Also a detailed explanation of the factors
Gazelle
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Børsen Gazelle is Dagbladet Børsen's award. Datapublica is not affiliated with Børsen. Calculated statuses are Datapublica's own analysis of public CVR financial-statement data.
People
| Person | Roles | Titles |
|---|---|---|
| Anders Hegelund Bjørnsbo | Roles Board | TitlesBESTYRELSESMEDLEM |
| Karsten Frost Mathiesen | Roles Board | TitlesBESTYRELSESMEDLEM |
| Mikkel Berg Kjærsgaard | Roles Board | TitlesBESTYRELSESMEDLEM |
| Morten Mathiesen | Roles Board | TitlesFORMAND |
| Morten Pedersen | Roles Board | TitlesBESTYRELSESMEDLEM |
| Nikolaj Hjulmand Leonhard-Hjorth | Roles Management | TitlesADM. DIR. |
Auditor
| Audit firm | Auditor | Role | From |
|---|---|---|---|
| Grant Thornton, Godkendt Revisionspartnerselskab | AuditorClaus Koskelin | Rolestatsautoriseret revisor | FromOct 1, 2025 |
Legal owners
| Owner | Ownership | Voting rights | From |
|---|---|---|---|
| Ownership100 % | Voting rights100 % | FromJan 22, 2020 |
Child companies
| Company | Ownership | Voting rights | From | To |
|---|---|---|---|---|
| Ownership100 % | Voting rights100 % | FromFeb 24, 2014 | ToMay 29, 2016 |
Ultimate owners
| Name | Ownership through | Calculated ownership |
|---|---|---|
| Karsten Frost Mathiesen | 26.66–48.32 % | |
| Morten Mathiesen | 26.66–48.32 % | |
| Alma Viktoria Hjulmand Leonhard-Hjorth | Ownership through | 3.33–7.5 % |
| Ella Maria Uma Hjulmand Leonhard-Hjorth | Ownership through | 3.33–7.5 % |
| Harald Schroll Bjørnsbo | Ownership through | 0.9–2.5 % |
| Ida Schroll Bjørnsbo | Ownership through | 0.9–2.5 % |
| Konrad Schroll Bjørnsbo | Ownership through | 0.9–2.5 % |
| Mads Schroll Bjørnsbo | Ownership through | 0.9–2.5 % |
| Anders Hegelund Bjørnsbo | 0.5–1.5 % | |
| Nikolaj Hjulmand Leonhard-Hjorth | 0.5–1.5 % | |
| 🇸🇬CAE Holding Singapore Pte. Ltd. | 0.12–0.67 % | |
| Ivan Bjerg-Larsen | 0.08–0.5 % | |
| Jesper Bjerg-Larsen | 0.08–0.5 % | |
| Thomas Bjerg-Larsen | 0.08–0.5 % | |
| Christian Algot Enevoldsen | 0.07–0.5 % | |
| Winnie Liljeborg | 0 % |