Players 1st ApS

CVR34694222

Core data

Name
Players 1st ApS
Address
Paradisgade 4C, 8000, Aarhus C
Founded
Aug 30, 2012
8 / 7
Locations (P-units)
1View locations
Website
https://www.players1st.dk/
Facebook
players1st.golf
Instagram
@players1st.golf
Branch
Virksomhedsrådgivning og anden ledelsesrådgivning (702000)

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Description

Players 1st provides a Customer Experience Management platform for measuring member and guest experiences through surveys, online dashboards, reports, and benchmarking for clubs and sports organizations.

Players 1st helps clubs measure and analyze the experiences of members, coaches, volunteers, guests, and former members. Its online software enables clubs to send tailored surveys, access aggregated results and reports, compare results with other clubs, and use the insights to retain and recruit members, coaches, and volunteers.

Company's own description on virk.dk

The purpose of the company is to provide consultancy assistance and advice related to optimizing results, as well as directly or indirectly engaging in other business activities that the management deems associated with it.

Products & services

Customer Experience Management platform Players 1st · online surveys and tailored questionnaires · online dashboard reporting · aggregated and anonymized reports · national benchmarking between clubs · technical support via email

Industries

software as a service · customer experience management · sports club member experience measurement

Customer types

sports clubs · national sports federations and other central sports organizations · clubs and organizations with members or guests

Financials

Company financials
Reporting period
2025DKK
Gross profit
9,612,199
Operating profit
-760,217
Profit before tax
-1,817,726
Net income
-1,422,926
Total assets
22,925,657
Equity
9,726,392
Avg. employees
8
2017–2025

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  • Financials

  • Accounts and history

  • Owners and management

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Standard: Score and risk bandPro: Also a detailed explanation of the factors

Contact

From cvr.dk

From players1st.dk

Main
in**@players1st.dkShow full

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Founders

FounderRegistered as founderCurrent rolesOwnership
Allan Asp PoulsenRegistered as founderAug 30, 2012Current roles
—
Ownership
—

People

Christian Øllgaard FærgemannRoles
Board
TitlesBESTYRELSESMEDLEM
Jacob Buksted PoulsenRoles
BoardManagement
TitlesFORMAND • DIREKTØR
Joachim ScheldeRoles
Board
TitlesBESTYRELSESMEDLEM
Morten BisgaardRoles
BoardManagement
TitlesBESTYRELSESMEDLEM • ADM. DIR.

Auditor

Deloitte Statsautoriseret RevisionspartnerselskabAuditorBrian Charles SchmidtRoleState Authorised Public AccountantFromJul 3, 2026
Ownership20–24.99 %Voting rights20 %FromNov 17, 2015
Ownership20–24.99 %Voting rights20 %FromNov 17, 2015
Ownership15–19.99 %Voting rights15 %FromAug 21, 2023
Ownership5–9.99 %Voting rights5 %FromJun 18, 2018
Ownership5–9.99 %Voting rights5 %FromFeb 25, 2021

Child companies

Ownership50–66.66 %Voting rights50 %FromMar 1, 2017ToMay 27, 2019
Ownership100 %Voting rights100 %FromOct 6, 2016ToFeb 28, 2017

Ultimate owners

Christian Øllgaard Færgemann
Ownership through
Unknown stake
Christina Løkke Vejgaard
Ownership through
Unknown stake
Jacob Buksted Poulsen
Ownership through
Unknown stake
Kasper Mule Scott Struve
Unknown stake
Kenneth Michael Grunow
Unknown stake
Morten Bisgaard
Ownership through
Unknown stake
🇨🇭Mount Tam AG
Unknown stake
Poul Bærentsen
Ownership through
Unknown stake

Official sources