NORMAL A/S

Company's own description on virk.dk

NORMAL’s business activities comprise retail trade, primarily within personal care and cosmetics, and are pursued through more than 921 stores across nine markets: Denmark, Norway, Sweden, the Netherlands, France, Finland, Portugal, Spain and Italy. NORMAL also operates two central warehouses located in Jutland, Denmark. Our mission is to make it inexpensive and adventurous to shop branded everyday products and to give our customers a unique shopping experience at everyday low prices every time they visit and shop in our stores. “At Normal, we sell normal products at abnormal prices” NORMAL’s product range comprises well-known brands within categories such as skin care, oral care, shampoo, makeup and cleaning agents, all of which we sell at fixed low prices. But NORMAL is much more than fixed low prices and branded goods. Constant focus is kept on providing unique and exciting shopping experiences to the customers. The stated goal is that it should always be a new and unique shopping experience to visit one of the stores, and therefore the permanent assortment of well- known branded goods is continuously supplemented by new and exciting items, and also new and not yet known brands. The maze-like store set-up invites customers to go treasure hunting and allows the stores to work creatively with all the new products. Employees at NORMAL are met by an informal tone of communication and a wide range of personal responsibility. We meet our colleagues on equal terms, are ambitious and celebrate initiative. Even the initiatives that may not be successful at first. At NORMAL, we believe that tasks and projects are most likely to succeed when solved jointly by committed and devoted colleagues, each taking ownership of her/his area and being equally responsible for our business.