EFFECTMANAGER ApS
Core data
Name | EFFECTMANAGER ApS |
Address | Godthåbsvej 79, 8660, Skanderborg |
Founded | Mar 11, 2013 |
| 19 / 11 | |
Locations (P-units) | 1View locations |
Website | https://www.effectmanager.com/ |
 Facebook | effectmanager |
 LinkedIn | effectmanager-aps |
VAT registered | |
Branch | Andre IT- og computerserviceaktiviteter (629000) |
Name | EFFECTMANAGER ApS |
Address | Godthåbsvej 79, 8660, Skanderborg |
Founded | Mar 11, 2013 |
| 19 / 11 | |
Locations (P-units) | 1View locations |
Website | https://www.effectmanager.com/ |
| Facebook | effectmanager |
| LinkedIn | effectmanager-aps |
VAT registered | |
Branch | Andre IT- og computerserviceaktiviteter (629000) |
Keep track of EFFECTMANAGER ApS
Description
effectmanager provides a SaaS solution for brand owners and retailers, delivering data-driven insights and tools for trade promotion management, optimization, and intelligent data analysis.
effectmanager helps suppliers and brand owners understand trade spend, optimize promotions, analyze commercial data, and improve customer relationships using an integrated data solution.
Company's own description on virk.dk
Selskabets formål er at udvikle salgsoptimeringsværktøjer, der samler og optimerer de nødvendige informationer til den enkelte virksomheds salgsorganisationer. Løsningerne skaber optimalt overblik, indsigt og analyseværktøj til salgsorganisationen, der anvender dem til planlægning og effektivisering af deres virksomhed.
Products & services
Trade Promotion Management · Trade Promotion Optimization · Intelligent Data Analysis · Integrated data solution
Industries
SaaS software · Retail technology · Trade promotion management · Data analysis
Customer types
Brand owners · Retailers · Suppliers
Customers & references
Mars
Analysis by AI ✨
The 2025 accounts show a smaller loss than the previous year: the result after tax was DKK -342,209, compared with DKK -1.6 million in 2024. Equity remained negative at DKK -1.5 million at year-end 2025.
The company had 19 employees and 11 full-time equivalents (FTE) in August 2026. This is 1 fewer employee and 2 fewer FTE than in August 2025, when the figures were 20 and 11.
The ownership structure includes three current legal owners: GLOBAL BUSINESS PLAN ApS, with 50–66.66%, OLP Advisory ApS, with 20–24.99%, and MASEB HOLDING ApS, with 20–24.99%. GLOBAL BUSINESS PLAN ApS has also owned 5–9.99% of Woodstock Robotics ApS since 4 February 2026.
AI-generated texts are based on registered information, which may be delayed or incomplete. Errors may occur.
Financials
| Reporting period | 2025DKK | |||||||
|---|---|---|---|---|---|---|---|---|
| Gross profit | 7,428,464 | |||||||
| Operating profit | 39,974 | |||||||
| Profit before tax | -217,759 | |||||||
| Net income | -342,209 | |||||||
| Total assets | 6,484,896 | |||||||
| Equity | -1,452,003 | |||||||
| Avg. employees | 11 | |||||||
2018–2025 Unlock financial history | ||||||||
Datapublica Risk Score
What goes into the assessment
Financials
Equity ratio, profitability, and liquidity
Accounts and history
Late filings and previous financial distress
Owners and management
Past bankruptcies and owners’ other companies
Company and connections
Age, industry, and shared addresses or contact details
Standard: Score and risk bandPro: Also a detailed explanation of the factors
Gazelle
1 consecutive growth years
Børsen Gazelle is Dagbladet Børsen's award. Datapublica is not affiliated with Børsen. Calculated statuses are Datapublica's own analysis of public CVR financial-statement data.
People
| Person | Roles | Titles |
|---|---|---|
| Jesper Drachmann | Roles BoardManagement | TitlesBESTYRELSESMEDLEM • DIREKTØR |
| Ove Lindbjerg Pedersen | Roles Board | TitlesBESTYRELSESMEDLEM |
| Paul Christen Bredahl | Roles Board | TitlesFORMAND |
Auditor
| Audit firm | Auditor | Role | From |
|---|---|---|---|
| EY Godkendt Revisionspartnerselskab | AuditorPeter U. Faurschou | Rolestatsaut. revisor | FromJun 23, 2026 |
| EY Godkendt Revisionspartnerselskab | AuditorSteffen Michael Bach | Rolestatsaut. revisor | FromJun 23, 2026 |
Legal owners
| Owner | Ownership | Voting rights | From |
|---|---|---|---|
| Ownership50–66.66 % | Voting rights50 % | FromSep 30, 2016 | |
| Ownership20–24.99 % | Voting rights20 % | FromJun 7, 2016 | |
| Ownership20–24.99 % | Voting rights20 % | FromSep 30, 2016 |
Ultimate owners
| Name | Ownership through | Calculated ownership |
|---|---|---|
| Paul Christen Bredahl | Ownership through | 50–66.66 % |
| Jesper Drachmann | Ownership through | 20–24.99 % |
| Ove Lindbjerg Pedersen | Ownership through | 20–24.99 % |