--- title: "EFFECTMANAGER ApS – Financials and ownership" description: "effectmanager provides a SaaS solution for brand owners and retailers, delivering data-driven insights and tools for trade promotion management, optimization…" canonical_url: "https://datapublica.dk/en/companies/35055320-effectmanager-aps" locale: "en" route_type: "company_overview" robots: "index,follow" --- # EFFECTMANAGER ApS effectmanager provides a SaaS solution for brand owners and retailers, delivering data-driven insights and tools for trade promotion management, optimization… CVR number: 35055320 ## Company details - **CVR number:** 35055320 - **Status:** Aktiv - **Address:** Godthåbsvej 79, 8660, Skanderborg - **Legal form:** Anpartsselskab \(ApS\) - **Founded:** Mar 11, 2013 - **Employees / FTEs:** 19 / 11 - **Production units:** 1 - **Website:** https://www.effectmanager.com/ - **Facebook:** effectmanager - **LinkedIn:** effectmanager-aps ## Description effectmanager provides a SaaS solution for brand owners and retailers, delivering data-driven insights and tools for trade promotion management, optimization, and intelligent data analysis. effectmanager helps suppliers and brand owners understand trade spend, optimize promotions, analyze commercial data, and improve customer relationships using an integrated data solution. ### Company's own description on virk.dk Selskabets formål er at udvikle salgsoptimeringsværktøjer, der samler og optimerer de nødvendige informationer til den enkelte virksomheds salgsorganisationer. Løsningerne skaber optimalt overblik, indsigt og analyseværktøj til salgsorganisationen, der anvender dem til planlægning og effektivisering af deres virksomhed. ### Products & services Trade Promotion Management • Trade Promotion Optimization • Intelligent Data Analysis • Integrated data solution ### Industries SaaS software • Retail technology • Trade promotion management • Data analysis ### Customer types Brand owners • Retailers • Suppliers ### Customers & references Mars ## Analysis by AI ✨ The 2025 accounts show a smaller loss than the previous year: the result after tax was DKK -342,209, compared with DKK -1.6 million in 2024. Equity remained negative at DKK -1.5 million at year-end 2025. The company had 19 employees and 11 full-time equivalents \(FTE\) in August 2026. This is 1 fewer employee and 2 fewer FTE than in August 2025, when the figures were 20 and 11. The ownership structure includes three current legal owners: [GLOBAL BUSINESS PLAN ApS](https://datapublica.dk/en/companies/28686412), with 50–66.66%, [OLP Advisory ApS](https://datapublica.dk/en/companies/30235886), with 20–24.99%, and [MASEB HOLDING ApS](https://datapublica.dk/en/companies/34592497), with 20–24.99%. [GLOBAL BUSINESS PLAN ApS](https://datapublica.dk/en/companies/28686412) has also owned 5–9.99% of [Woodstock Robotics ApS](https://datapublica.dk/en/companies/44861348) since 4 February 2026. AI-generated texts are based on registered information, which may be delayed or incomplete. Errors may occur. ## Activities and industry - Andre IT- og computerserviceaktiviteter - 629000 — Andre IT- og computerserviceaktiviteter ## Latest financial period - **Reporting period:** 2025 - **Currency:** DKK - **Gross profit:** 7,428,464 - **Operating profit:** 39,974 - **Profit after tax:** -342,209 - **Assets:** 6,484,896 - **Equity:** -1,452,003 ## People | Person | Roles | Titles | | --- | --- | --- | | [Jesper Drachmann](https://datapublica.dk/en/people/pid_entity_4004184769-jesper-drachmann) | Board • Management | BESTYRELSESMEDLEM • DIREKTØR | | [Ove Lindbjerg Pedersen](https://datapublica.dk/en/people/pid_entity_4004147516-ove-lindbjerg-pedersen) | Board | BESTYRELSESMEDLEM | | [Paul Christen Bredahl](https://datapublica.dk/en/people/pid_entity_4000428928-paul-christen-bredahl) | Board | FORMAND | ## Auditor | Audit firm | Auditor | Role | From | | --- | --- | --- | --- | | EY Godkendt Revisionspartnerselskab | Peter U. Faurschou | statsaut. revisor | Jun 23, 2026 | | EY Godkendt Revisionspartnerselskab | Steffen Michael Bach | statsaut. revisor | Jun 23, 2026 | ## Contact ### From [cvr.dk](https://datacvr.virk.dk/) Advertising protected Contact details from CVR must not be used for direct marketing when the entity is advertising protected. The protection does not cover details collected from the company’s own website. The general marketing rules still apply. [Read more at the Danish Business Authority](https://virksomhedsguiden.dk/content/ydelser/faa-reklamebeskyttet-din-virksomhed-i-cvr/3337006d-3b93-4bb0-bc08-82a0915c0332/) Protected entities: Company | Contact | Phone | Email | | --- | --- | --- | | Company | 7211\*\*\*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F35055320-effectmanager-aps) | in\*\*@effectmanager.com [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F35055320-effectmanager-aps) | Branches \(1\) EFFECTMANAGER ApS · Godthåbsvej 79 · P-1018328379 | Contact | Phone | Email | | --- | --- | --- | | Company | — | ef\*\*\*\*\*@revizone.dk [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F35055320-effectmanager-aps) | ### From [effectmanager.com](https://www.effectmanager.com/) | Contact | Phone | Email | | --- | --- | --- | | Main | +45 72 11 \*\* \*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F35055320-effectmanager-aps) | in\*\*@effectmanager.com [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F35055320-effectmanager-aps) | ## Legal owners ### Current | Owner | Ownership | Voting rights | From | | --- | --- | --- | --- | | OwnerGLOBAL BUSINESS PLAN ApS | Ownership50–66.66 % | Voting rights50 % | FromSep 30, 2016 | | OwnerMASEB HOLDING ApS | Ownership20–24.99 % | Voting rights20 % | FromJun 7, 2016 | | OwnerOLP Advisory ApS | Ownership20–24.99 % | Voting rights20 % | FromSep 30, 2016 | ### Previous | Owner | Ownership | Voting rights | From | To | | --- | --- | --- | --- | --- | | OwnerTHE EFFECT LAB ApS | Ownership33.33–49.99 % | Voting rights33.33 % | FromJun 7, 2016 | ToSep 29, 2016 | | OwnerGLOBAL BUSINESS PLAN ApS | Ownership25–33.32 % | Voting rights25 % | FromJun 7, 2016 | ToSep 29, 2016 | | OwnerMASEB HOLDING ApS | Ownership25–33.32 % | Voting rights25 % | FromDec 22, 2014 | ToJun 6, 2016 | | OwnerGLOBAL BUSINESS PLAN ApS | Ownership15–19.99 % | Voting rights15 % | FromMar 31, 2014 | ToJun 6, 2016 | | OwnerTHE EFFECT LAB ApS | Ownership50–66.66 % | Voting rights50 % | FromMar 11, 2013 | ToJun 6, 2016 | ## Ultimate owners [View ownership diagram](https://datapublica.dk/en/companies/35055320-effectmanager-aps/portfolio) | Name | Ownership through | Calculated ownership | | --- | --- | --- | | Paul Christen Bredahl | GLOBAL BUSINESS PLAN ApS | 50–66.66 % | | Jesper Drachmann | MASEB HOLDING ApS | 20–24.99 % | | Ove Lindbjerg Pedersen | OLP Advisory ApS | 20–24.99 % | ## Company pages - [Overview](https://datapublica.dk/en/companies/35055320-effectmanager-aps) - [Financial report](https://datapublica.dk/en/companies/35055320-effectmanager-aps/financials) - [Risk](https://datapublica.dk/en/companies/35055320-effectmanager-aps/risk) - [Timeline](https://datapublica.dk/en/companies/35055320-effectmanager-aps/timeline) - [Ownership and relations](https://datapublica.dk/en/companies/35055320-effectmanager-aps/portfolio) - [Production units](https://datapublica.dk/en/companies/35055320-effectmanager-aps/production-units) - [Gazelle](https://datapublica.dk/en/companies/35055320-effectmanager-aps/gazelle) - [Investments](https://datapublica.dk/en/companies/35055320-effectmanager-aps/investments) - [Company website](https://www.effectmanager.com/) ## Official sources - [Official CVR record on Virk](https://datacvr.virk.dk/enhed/virksomhed/35055320)