--- title: "PAS NORMAL STUDIOS ApS – CVR 36440473, financials and ownership" description: "PAS NORMAL STUDIOS ApS (CVR 36440473). Active · Detailhandel med sports- og fritidsudstyr · Nordhavn. 52 employees (CVR). Gross profit 45.5M DKK (2025)." canonical_url: "https://datapublica.dk/en/companies/36440473-pas-normal-studios-aps" locale: "en" route_type: "company_overview" robots: "index,follow" --- # PAS NORMAL STUDIOS ApS PAS NORMAL STUDIOS ApS \(CVR 36440473\). Active · Detailhandel med sports- og fritidsudstyr · Nordhavn. 52 employees \(CVR\). Gross profit 45.5M DKK \(2025\). CVR number: 36440473 ## Company details - **CVR number:** 36440473 - **Status:** Aktiv - **Address:** Århusgade 126, 2150, Nordhavn - **Legal form:** Anpartsselskab \(ApS\) - **Founded:** Nov 7, 2014 - **Employees \(CVR\):** 52 - **Production units:** 1 - **Website:** https://pasnormalstudios.com/de - **Instagram:** @pasnormalstudios - **LinkedIn:** pasnormalstudios ## Description Pas Normal Studios is a Copenhagen-based brand of contemporary, technical cycling clothing, creating technically advanced apparel with visionary aesthetics. Pas Normal Studios designs and produces high-end cycling clothing using innovative designs, brand collaborations, and new production methods. Its apparel is made with textiles and methods at the level demanded by professional riders, while being designed for long-term use and durability. ### Products & services Cycling clothing • Bibs • Jerseys • Rain jackets • Helmets • Race socks • Cargo bibs ### Industries Technical cycling clothing • Apparel and fashion ### Customer types Cyclists • Professional riders ## Activities and industry - Detailhandel med sports- og fritidsudstyr - 476310 — Detailhandel med sports- og fritidsudstyr ## Latest financial period - **Reporting period:** 2025 - **Currency:** DKK - **Gross profit:** 45,468,751 - **Operating profit:** 11,535,638 - **Profit after tax:** 7,901,030 - **Assets:** 149,312,537 - **Equity:** 133,371,478 ## Founders | Founder | Registered as founder | Current roles | Ownership | | --- | --- | --- | --- | | [Brian Nygaard](https://datapublica.dk/en/people/pid_entity_4004177355-brian-nygaard) | Nov 7, 2014 | — | — | | [Peter Lange](https://datapublica.dk/en/people/pid_entity_4004096906-peter-lange) | Nov 7, 2014 | Board, Management | 20–24.99 % / Indirect via [MDSN HOLDING ApS](https://datapublica.dk/en/companies/37289876-mdsn-holding-aps) | | [Thomas Karl Oskar Olsen](https://datapublica.dk/en/people/pid_entity_4004066112-thomas-karl-oskar-olsen) | Nov 7, 2014 | Board, Management | 20–24.99 % / Indirect via [T.K.O. Holding ApS](https://datapublica.dk/en/companies/39649985-t-k-o-holding-aps) | ## People | Person | Roles | Titles | | --- | --- | --- | | [Morten Hummelmose](https://datapublica.dk/en/people/pid_entity_4004162059-morten-hummelmose) | Board | FORMAND | | [Peter Lange](https://datapublica.dk/en/people/pid_entity_4004096906-peter-lange) | Board • Management | BESTYRELSESMEDLEM • ADM. DIR. | | [Thomas Karl Oskar Olsen](https://datapublica.dk/en/people/pid_entity_4004066112-thomas-karl-oskar-olsen) | Board • Management | BESTYRELSESMEDLEM • DIREKTØR | | [Tommy Petersen](https://datapublica.dk/en/people/pid_entity_4003966465-tommy-petersen) | Board | BESTYRELSESMEDLEM | | [Henrik Poulsen](https://datapublica.dk/en/people/pid_entity_4004079112-henrik-poulsen) | EJERREGISTER | — | ## Auditor | Audit firm | Auditor | Role | From | | --- | --- | --- | --- | | PricewaterhouseCoopers Statsautoriseret Revisionspartnerselskab | Henrik Aslund Pedersen | State Authorised Public Accountant | May 4, 2026 | | PricewaterhouseCoopersStatsautoriseret Revisionspartnerselskab | Thomas Wraae Holm | State Authorised Public Accountant | May 4, 2026 | ## Contact ### From [cvr.dk](https://datacvr.virk.dk/) Advertising protected Contact details from CVR must not be used for direct marketing when the entity is advertising protected. The protection does not cover details collected from the company’s own website. The general marketing rules still apply. [Read more at the Danish Business Authority](https://virksomhedsguiden.dk/content/ydelser/faa-reklamebeskyttet-din-virksomhed-i-cvr/3337006d-3b93-4bb0-bc08-82a0915c0332/) | Contact | Phone | Email | | --- | --- | --- | | Company | 3133\*\*\*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F36440473-pas-normal-studios-aps) | \*\*@pasnormalstudios.com [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F36440473-pas-normal-studios-aps) | ### From [pasnormalstudios.com](https://pasnormalstudios.com/) | Contact | Phone | Email | | --- | --- | --- | | Support | — | su\*\*\*\*\*@pasnormalstudios.com [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F36440473-pas-normal-studios-aps) | | Press Requests | — | pr\*\*\*@pasnormalstudios.com [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F36440473-pas-normal-studios-aps) | | Company | +45 3133 \*\*\*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F36440473-pas-normal-studios-aps) | — | ## Legal owners ### Current | Owner | Ownership | Voting rights | From | | --- | --- | --- | --- | | OwnerArchive Srl | Ownership20–24.99 % | Voting rights20 % | FromApr 24, 2024 | | OwnerMDSN HOLDING ApS | Ownership20–24.99 % | Voting rights20 % | FromApr 24, 2024 | | OwnerT.K.O. Holding ApS | Ownership20–24.99 % | Voting rights20 % | FromOct 27, 2022 | | OwnerFRECECO ApS | Ownership5–9.99 % | Voting rights5 % | FromMar 4, 2025 | | OwnerHECTOR INVEST ApS | Ownership5–9.99 % | Voting rights5 % | FromMar 4, 2025 | | OwnerHenrik Poulsen | Ownership5–9.99 % | Voting rights5 % | FromMar 4, 2025 | ### Previous | Owner | Ownership | Voting rights | From | To | | --- | --- | --- | --- | --- | | OwnerHECTOR INVEST ApS | Ownership10–14.99 % | Voting rights10 % | FromApr 24, 2024 | ToMar 3, 2025 | | OwnerFRECECO ApS | Ownership10–14.99 % | Voting rights10 % | FromOct 27, 2022 | ToMar 3, 2025 | | OwnerHenrik Poulsen | Ownership10–14.99 % | Voting rights10 % | FromOct 27, 2022 | ToMar 3, 2025 | | OwnerHECTOR INVEST ApS | Ownership15–19.99 % | Voting rights15 % | FromMar 23, 2022 | ToApr 23, 2024 | | OwnerMDSN HOLDING ApS | Ownership25–33.32 % | Voting rights25 % | FromMay 1, 2020 | ToApr 23, 2024 | | OwnerFRECECO ApS | Ownership5–9.99 % | Voting rights5 % | FromMar 23, 2022 | ToOct 26, 2022 | | OwnerHenrik Poulsen | Ownership5–9.99 % | Voting rights5 % | FromMar 23, 2022 | ToOct 26, 2022 | | OwnerT.K.O. Holding ApS | Ownership20–24.99 % | Voting rights20 % | FromMay 1, 2020 | ToOct 26, 2022 | | OwnerHECTOR INVEST ApS | Ownership15–19.99 % | Voting rights20 % | FromFeb 21, 2021 | ToMar 22, 2022 | | OwnerFRECECO ApS | Ownership5–9.99 % | Voting rights10 % | FromFeb 21, 2021 | ToMar 22, 2022 | | OwnerHenrik Poulsen | Ownership5–9.99 % | Voting rights10 % | FromFeb 21, 2021 | ToMar 22, 2022 | | OwnerFRECECO ApS | Ownership10–14.99 % | Voting rights10 % | FromOct 27, 2020 | ToFeb 20, 2021 | | OwnerHECTOR INVEST ApS | Ownership20–24.99 % | Voting rights20 % | FromMay 1, 2020 | ToFeb 20, 2021 | | OwnerBrian Nygaard | Ownership25–33.32 % | Voting rights25 % | FromDec 31, 2015 | ToMay 1, 2020 | | OwnerT.K.O. Holding ApS | Ownership25–33.32 % | Voting rights25 % | FromJun 20, 2018 | ToApr 30, 2020 | | OwnerMDSN HOLDING ApS | Ownership25–33.32 % | Voting rights25 % | FromDec 31, 2015 | ToApr 30, 2020 | | OwnerHECTOR INVEST ApS | Ownership15–19.99 % | Voting rights15 % | FromDec 31, 2015 | ToApr 30, 2020 | | OwnerThomas Karl Oskar Olsen | Ownership25–33.32 % | Voting rights25 % | FromDec 31, 2015 | ToJun 20, 2018 | ## Child companies ### Current | Company | Ownership | Voting rights | From | | --- | --- | --- | --- | | CompanyPas Normal Studios Copenhagen ApS | Ownership66.67–89.99 % | Voting rights66.67 % | FromApr 7, 2022 | | CompanyCranks&Coffee ApS | Ownership20–24.99 % | Voting rights20 % | FromMar 1, 2018 | ## Ultimate owners [View ownership diagram](https://datapublica.dk/en/companies/36440473-pas-normal-studios-aps/portfolio) | Name | Ownership through | Calculated ownership | | --- | --- | --- | | Archive Srl | Direct | 20–24.99 % | | Peter Lange | MDSN HOLDING ApS | 20–24.99 % | | Thomas Karl Oskar Olsen | T.K.O. Holding ApS | 20–24.99 % | | Henrik Poulsen | Direct | 5–9.99 % | | Morten Hummelmose | FRECECO ApS | 5–9.99 % | | Tommy Petersen | HECTOR INVEST ApS | 5–9.99 % | ## Indirectly owned companies Calculated through shown level 2–3 paths [View ownership diagram](https://datapublica.dk/en/companies/36440473-pas-normal-studios-aps/portfolio) | Name | Ownership through | Calculated ownership | | --- | --- | --- | | Pas Normal Studios Copenhagen ApS | Cranks&Coffee ApS | 4–6.25 % | ## Company pages - [Overview](https://datapublica.dk/en/companies/36440473-pas-normal-studios-aps) - [Financial report](https://datapublica.dk/en/companies/36440473-pas-normal-studios-aps/financials) - [Risk](https://datapublica.dk/en/companies/36440473-pas-normal-studios-aps/risk) - [Timeline](https://datapublica.dk/en/companies/36440473-pas-normal-studios-aps/timeline) - [Ownership and relations](https://datapublica.dk/en/companies/36440473-pas-normal-studios-aps/portfolio) - [Production units](https://datapublica.dk/en/companies/36440473-pas-normal-studios-aps/production-units) - [Gazelle](https://datapublica.dk/en/companies/36440473-pas-normal-studios-aps/gazelle) - [Investments](https://datapublica.dk/en/companies/36440473-pas-normal-studios-aps/investments) - [Company website](https://pasnormalstudios.com/de) ## Official sources - [Official CVR record on Virk](https://datacvr.virk.dk/enhed/virksomhed/36440473)