--- title: "Firstgrade ApS – CVR 36696842, financials and ownership" description: "Firstgrade ApS (CVR 36696842). Active · Industrielt design og modedesign · Kolding. 24 employees (CVR) (Jul 2026). Gross profit 11.8M DKK (2026)." canonical_url: "https://datapublica.dk/en/companies/36696842-firstgrade-aps" locale: "en" route_type: "company_overview" robots: "index,follow" --- # Firstgrade ApS Firstgrade ApS \(CVR 36696842\). Active · Industrielt design og modedesign · Kolding. 24 employees \(CVR\) \(Jul 2026\). Gross profit 11.8M DKK \(2026\). CVR number: 36696842 ## Company details - **CVR number:** 36696842 - **Status:** Aktiv - **Address:** Esbjergvej 101, 6000, Kolding - **Legal form:** Anpartsselskab \(ApS\) - **Founded:** Mar 24, 2015 - **Employees / FTEs:** 24 / 15 - **Production units:** 3 - **Website:** https://firstgrade.dk/ ## Description FirstGrade is an online shop offering school-year equipment, outdoor play products, clothing, party products, and other items featuring designs from Danish YouTubers. FirstGrade sells consumer products through an online shop, including school bags, pencil cases, sports and outdoor-play equipment, clothing, toys, drink bottles, and party packs. ### Company's own description on virk.dk Hovedaktiviteten er at drive virksomhed med design af tøj, tekstiler og dertil hørende beslægtet virksomhed. ### Products & services School bags • Pencil cases • Football • Scooters • Electric water guns • Clothing • Toys and plush products • Drink bottles • Party packs ### Industries Retail/e-commerce ### Customer types Schoolchildren and families shopping for school-year and leisure products ## Activities and industry - Industrielt design og modedesign - 741100 — Industrielt design og modedesign ## Latest financial period - **Reporting period:** 2025/26 \(1 Jul 2025 - 30 Jun 2026\) - **Currency:** DKK - **Gross profit:** 11,800,484 - **Operating profit:** 3,644,198 - **Profit after tax:** 2,605,729 - **Assets:** 28,847,310 - **Equity:** 5,761,150 ## Founders | Founder | Registered as founder | Current roles | Ownership | | --- | --- | --- | --- | | [Anders Møller Hansen](https://datapublica.dk/en/people/pid_entity_4000785782-anders-m-ller-hansen) | Mar 24, 2015 | — | 33.33–49.99 % / Indirect via [Eiqu Miller ApS](https://datapublica.dk/en/companies/39039095-eiqu-miller-aps) | | [Jesper Ezic Mortensen](https://datapublica.dk/en/people/pid_entity_4000679062-jesper-ezic-mortensen) | Mar 24, 2015 | Management | 33.33–49.99 % / Indirect via [JEMO Holding Invest ApS](https://datapublica.dk/en/companies/37673366-jemo-holding-invest-aps) | ## People | Person | Roles | Titles | | --- | --- | --- | | [Jesper Ezic Mortensen](https://datapublica.dk/en/people/pid_entity_4000679062-jesper-ezic-mortensen) | Management | DIREKTØR | ## Auditor | Audit firm | Auditor | Role | From | | --- | --- | --- | --- | | Martinsen, Statsautoriseret Revisionspartnerselskab | Andy Philipp Gøttig | statsautoriseret revisor | Oct 1, 2026 | ## Contact ### From [cvr.dk](https://datacvr.virk.dk/) | Contact | Phone | Email | | --- | --- | --- | | Company | 4166\*\*\*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F36696842-firstgrade-aps) | se\*\*\*\*\*@firstgrade.dk [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F36696842-firstgrade-aps) | ### From [firstgrade.dk](https://firstgrade.dk/) | Contact | Phone | Email | | --- | --- | --- | | Main | — | la\*\*\*@firstgrade.dk [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F36696842-firstgrade-aps) | | Company | 30 58 \*\* \*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F36696842-firstgrade-aps) | — | ## Legal owners ### Current | Owner | Ownership | Voting rights | From | | --- | --- | --- | --- | | OwnerEiqu Miller ApS | Ownership33.33–49.99 % | Voting rights33.33 % | FromJan 29, 2024 | | OwnerJEMO Holding Invest ApS | Ownership33.33–49.99 % | Voting rights33.33 % | FromJan 29, 2024 | | OwnerLind Schultz Holding ApS | Ownership15–19.99 % | Voting rights15 % | FromApr 29, 2025 | | OwnerGULDBORGSUND TEKSTIL ApS | Ownership5–9.99 % | Voting rights5 % | FromJul 11, 2024 | ### Previous | Owner | Ownership | Voting rights | From | To | | --- | --- | --- | --- | --- | | OwnerLINK HOLDING 2012 A/S | Ownership25–33.32 % | Voting rights25 % | FromOct 26, 2020 | ToJan 29, 2024 | | OwnerEiqu Miller ApS | Ownership33.33–49.99 % | Voting rights33.33 % | FromOct 26, 2020 | ToJan 28, 2024 | | OwnerJEMO Holding Invest ApS | Ownership33.33–49.99 % | Voting rights33.33 % | FromOct 26, 2020 | ToJan 28, 2024 | | OwnerJEMO Holding Invest ApS | Ownership50–66.66 % | Voting rights50 % | FromJun 1, 2020 | ToOct 25, 2020 | | OwnerLINK HOLDING 2012 A/S | Ownership50–66.66 % | Voting rights50 % | FromJun 1, 2020 | ToOct 25, 2020 | | OwnerEiqu Miller ApS | Ownership33.33–49.99 % | Voting rights33.33 % | FromMay 20, 2018 | ToJun 1, 2020 | | OwnerLINK HOLDING 2012 A/S | Ownership25–33.32 % | Voting rights25 % | FromNov 20, 2018 | ToMay 31, 2020 | | OwnerJEMO Holding Invest ApS | Ownership33.33–49.99 % | Voting rights33.33 % | FromMay 4, 2016 | ToMay 31, 2020 | | OwnerAnders Møller Hansen | Ownership50–66.66 % | Voting rights50 % | FromMar 24, 2015 | ToMay 20, 2018 | | OwnerJesper Ezic Mortensen | Ownership50–66.66 % | Voting rights50 % | FromMar 24, 2015 | ToMay 3, 2016 | ## Child companies ### Current | Company | Ownership | Voting rights | From | | --- | --- | --- | --- | | CompanySimba Works ApS | Ownership25–33.32 % | Voting rights25 % | FromMay 21, 2026 | ### Previous | Company | Ownership | Voting rights | From | To | | --- | --- | --- | --- | --- | | CompanySimba Works ApS | Ownership25–33.32 % | Voting rights25 % | FromDec 29, 2025 | ToMay 20, 2026 | | CompanySimba Works ApS | Ownership33.33–49.99 % | Voting rights33.33 % | FromFeb 24, 2025 | ToDec 28, 2025 | | CompanyNGF21 Drift ApS | Ownership20–24.99 % | Voting rights20 % | FromNov 12, 2021 | ToDec 22, 2022 | | CompanyAr'mon ApS | Ownership25–33.32 % | Voting rights25 % | FromOct 2, 2018 | ToMay 13, 2020 | ## Ultimate owners [View ownership diagram](https://datapublica.dk/en/companies/36696842-firstgrade-aps/portfolio) | Name | Ownership through | Calculated ownership | | --- | --- | --- | | Anders Møller Hansen | Eiqu Miller ApS | 33.33–49.99 % | | Jesper Ezic Mortensen | JEMO Holding Invest ApS | 33.33–49.99 % | | Jasmin Desirée Lind Schultz | Lind Schultz Holding ApS | 7.5–13.33 % | | Mika Valentin Lind Schultz | Lind Schultz Holding ApS | 7.5–13.33 % | | Brian Warming | GULDBORGSUND TEKSTIL ApS | 5–9.99 % | ## Company pages - [Overview](https://datapublica.dk/en/companies/36696842-firstgrade-aps) - [Financial report](https://datapublica.dk/en/companies/36696842-firstgrade-aps/financials) - [Risk](https://datapublica.dk/en/companies/36696842-firstgrade-aps/risk) - [Timeline](https://datapublica.dk/en/companies/36696842-firstgrade-aps/timeline) - [Ownership and relations](https://datapublica.dk/en/companies/36696842-firstgrade-aps/portfolio) - [Production units](https://datapublica.dk/en/companies/36696842-firstgrade-aps/production-units) - [Gazelle](https://datapublica.dk/en/companies/36696842-firstgrade-aps/gazelle) - [Investments](https://datapublica.dk/en/companies/36696842-firstgrade-aps/investments) - [Company website](https://firstgrade.dk/) ## Official sources - [Official CVR record on Virk](https://datacvr.virk.dk/enhed/virksomhed/36696842)