Playable ApS
Core data
Name | Playable ApS |
Address | Olof Palmes Allé 44 st, 8200, Aarhus N |
Founded | Aug 3, 2015 |
Employees (CVR) | 56 |
Locations (P-units) | 1View locations |
Website | https://playable.com/ |
 Facebook | beplayable |
 Instagram | @beplayable |
 LinkedIn | playable- |
Branch | Andre IT- og computerserviceaktiviteter (629000) |
Name | Playable ApS |
Address | Olof Palmes Allé 44 st, 8200, Aarhus N |
Founded | Aug 3, 2015 |
Employees (CVR) | 56 |
Locations (P-units) | 1View locations |
Website | https://playable.com/ |
| Facebook | beplayable |
| Instagram | @beplayable |
| LinkedIn | playable- |
Branch | Andre IT- og computerserviceaktiviteter (629000) |
Keep track of Playable ApS
Description
Playable is a gamification platform for marketers. Its self-service SaaS platform enables companies to create, tailor, and deploy marketing gamification campaigns at scale.
Playable provides self-service gamification software for creating marketing campaigns at scale. The platform helps marketers engage audiences, capture zero-party data, and improve marketing conversion.
Company's own description on virk.dk
Playable develops and commercialises a SaaS-based Marketing Gamification platform, enabling marketers globally to engage their audiences through interactive, game-based experiences. The platform supports the full marketing funnel — from awareness and lead generation to customer retention and loyalty. For further information, visit www.playable.com.
Products & services
Gamification platform · Gamification software · Marketing gamification campaigns · Interactive marketing experiences · 40+ game types · Built-in integrations · Enterprise-ready features
Industries
software_saas · media_marketing
Customer types
B2C brands · B2B brands · marketers · companies
Customers & references
Søstrene Grene · Virgin Red · DFS · Lobyco · adidas LAM · hummel · Sinful · Icelandair · flaconi · Bohus · Louis Poulsen · Alka Insurance
Financials
| Reporting period | 2025EUR | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Gross profit | 6,932,732 | ||||||||
| Operating profit | 986,861 | ||||||||
| Profit before tax | 903,510 | ||||||||
| Net income | 2,152,881 | ||||||||
| Total assets | 8,104,547 | ||||||||
| Equity | 958,933 | ||||||||
| Avg. employees | 57 | ||||||||
2017–2025 Unlock financial history | |||||||||
Datapublica Risk Score
What goes into the assessment
Financials
Equity ratio, profitability, and liquidity
Accounts and history
Late filings and previous financial distress
Owners and management
Past bankruptcies and owners’ other companies
Company and connections
Age, industry, and shared addresses or contact details
Standard: Score and risk bandPro: Also a detailed explanation of the factors
Gazelle
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Børsen Gazelle is Dagbladet Børsen's award. Datapublica is not affiliated with Børsen. Calculated statuses are Datapublica's own analysis of public CVR financial-statement data.
People
| Person | Roles | Titles |
|---|---|---|
| Jeppe Schytte-Hansen | Roles Board | TitlesFORMAND |
| Klaus Bülow Davidsen | Roles Board | TitlesBESTYRELSESMEDLEM |
| Thomas Kragh | Roles BoardReelle ejere | TitlesBESTYRELSESMEDLEM • Reel ejer |
| Andreas Fabricius Rasmussen | Roles Management | TitlesDIREKTØR |
| Marianne Sejr Pharsen | Roles Management | TitlesADM. DIR. |
| Jacob Nordestgaard Jensen | Roles EJERREGISTER | Titles— |
Auditor
| Audit firm | Auditor | Role | From |
|---|---|---|---|
| Deloitte Statsautoriseret Revisionspartnerselskab | AuditorMads Fauerskov | RoleState Authorised Public Accountant | FromApr 13, 2026 |
| Deloitte Statsautoriseret Revisionspartnerselskab | AuditorRasmus Volert Madsen | RoleState Authorised Public Accountant | FromApr 13, 2026 |
Legal owners
| Owner | Ownership | Voting rights | From |
|---|---|---|---|
| Ownership33.33–49.99 % | Voting rights33.33 % | FromNov 27, 2020 | |
| Ownership20–24.99 % | Voting rights20 % | FromDec 1, 2023 | |
| Ownership15–19.99 % | Voting rights15 % | FromDec 1, 2023 | |
| Ownership5–9.99 % | Voting rights5 % | FromDec 1, 2023 | |
| Ownership5–9.99 % | Voting rights5 % | FromDec 1, 2023 | |
| Ownership5–9.99 % | Voting rights5 % | FromDec 1, 2023 |
Beneficial owners
| Owner | Ownership | Voting rights | From |
|---|---|---|---|
| Ownership36.87 % | Voting rights36.87 % | FromDec 1, 2023 |
Ultimate owners
| Name | Ownership through | Calculated ownership |
|---|---|---|
| Thomas Kragh | Ownership through | 33.33–49.99 % |
| Casper Kirk Johansen | 11.5–21.32 % | |
| Anders Kirk Johansen | 5.75–10.33 % | |
| Jacob Nordestgaard Jensen | 5.75–11.99 % | |
| Christian Kirk Rasmussen | 2.62–8.27 % | |
| Jesper Søgaard | 2.62–8.27 % | |
| Christian Brunsborg | Ownership through | 0.22–0.6 % |
| Christine Birk Brunsborg | Ownership through | 0.22–0.6 % |
| Jacob Brunsborg | 0.22–0.6 % | |
| Line Hansen Brunsborg | Ownership through | 0.22–0.6 % |
| Mette Brunsborg | 0.22–0.6 % | |
| Søren Hansen Brunsborg | Ownership through | 0.22–0.6 % |
| Jesper Brandgaard | Ownership through | 0.2–0.63 % |
| Kim Robert Bundegaard | Ownership through | 0.2–0.63 % |
| Lars Fruergaard Jørgensen | Ownership through | 0.2–0.63 % |
| Mads Krogsgaard Thomsen | Ownership through | 0.2–0.63 % |
| Britta Kjeldsen | Ownership through | 0.1–0.38 % |
| Jacob Høj Kjeldsen | Ownership through | 0.1–0.38 % |