---
title: "Playable ApS – CVR 36986476, financials and ownership"
description: "Playable ApS (CVR 36986476). Active · Andre IT- og computerserviceaktiviteter · Aarhus N. 56 employees (CVR). Gross profit 6.9M EUR (2025)."
canonical_url: "https://datapublica.dk/en/companies/36986476-playable-aps"
locale: "en"
route_type: "company_overview"
robots: "index,follow"
---

# Playable ApS

Playable ApS \(CVR 36986476\). Active · Andre IT- og computerserviceaktiviteter · Aarhus N. 56 employees \(CVR\). Gross profit 6.9M EUR \(2025\).

CVR number: 36986476

## Company details

- **CVR number:** 36986476

- **Status:** Aktiv

- **Address:** Olof Palmes Allé 44 st, 8200, Aarhus N

- **Legal form:** Anpartsselskab \(ApS\)

- **Founded:** Aug 3, 2015

- **Employees \(CVR\):** 56

- **Production units:** 1

- **Website:** https://playable.com/

- **Facebook:** beplayable

- **Instagram:** @beplayable

- **LinkedIn:** playable-

## Description

Playable is a gamification platform for marketers. Its self-service SaaS platform enables companies to create, tailor, and deploy marketing gamification campaigns at scale.

Playable provides self-service gamification software for creating marketing campaigns at scale. The platform helps marketers engage audiences, capture zero-party data, and improve marketing conversion.

### Company's own description on virk.dk

Playable develops and commercialises a SaaS-based Marketing Gamification platform, enabling marketers globally to engage their audiences through interactive, game-based experiences. The platform supports the full marketing funnel — from awareness and lead generation to customer retention and loyalty. For further information, visit www.playable.com.

### Products & services

Gamification platform • Gamification software • Marketing gamification campaigns • Interactive marketing experiences • 40+ game types • Built-in integrations • Enterprise-ready features

### Industries

software\_saas • media\_marketing

### Customer types

B2C brands • B2B brands • marketers • companies

### Customers & references

Søstrene Grene • Virgin Red • DFS • Lobyco • adidas LAM • hummel • Sinful • Icelandair • flaconi • Bohus • Louis Poulsen • Alka Insurance

## Activities and industry

- Andre IT- og computerserviceaktiviteter

- 629000 — Andre IT- og computerserviceaktiviteter

## Latest financial period

- **Reporting period:** 2025

- **Currency:** EUR

- **Gross profit:** 6,932,732

- **Operating profit:** 986,861

- **Profit after tax:** 2,152,881

- **Assets:** 8,104,547

- **Equity:** 958,933

## People

| Person | Roles | Titles |
| --- | --- | --- |
| [Jeppe Schytte-Hansen](https://datapublica.dk/en/people/pid_entity_4004112911-jeppe-schytte-hansen) | Board | FORMAND |
| [Klaus Bülow Davidsen](https://datapublica.dk/en/people/pid_entity_4000081302-klaus-b-low-davidsen) | Board | BESTYRELSESMEDLEM |
| [Thomas Kragh](https://datapublica.dk/en/people/pid_entity_4000319838-thomas-kragh) | Board • Reelle ejere | BESTYRELSESMEDLEM • Reel ejer |
| [Andreas Fabricius Rasmussen](https://datapublica.dk/en/people/pid_entity_4000620440-andreas-fabricius-rasmussen) | Management | DIREKTØR |
| [Marianne Sejr Pharsen](https://datapublica.dk/en/people/pid_entity_4000791546-marianne-sejr-pharsen) | Management | ADM. DIR. |
| [Jacob Nordestgaard Jensen](https://datapublica.dk/en/people/pid_entity_4000341829-jacob-nordestgaard-jensen) | EJERREGISTER | — |

## Auditor

| Audit firm | Auditor | Role | From |
| --- | --- | --- | --- |
| Deloitte Statsautoriseret Revisionspartnerselskab | Mads Fauerskov | State Authorised Public Accountant | Apr 13, 2026 |
| Deloitte Statsautoriseret Revisionspartnerselskab | Rasmus Volert Madsen | State Authorised Public Accountant | Apr 13, 2026 |

## Contact

### From [cvr.dk](https://datacvr.virk.dk/)

| Contact | Phone | Email |
| --- | --- | --- |
| Company | 8610\*\*\*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F36986476-playable-aps) | ac\*\*\*\*\*@playable.com [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F36986476-playable-aps) |

Branches \(1\)

Playable ApS · Tueager 1 · P-1020638512

| Contact | Phone | Email |
| --- | --- | --- |
| Company | 8610\*\*\*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F36986476-playable-aps) | ma\*\*\*\*\*@accedo.dk [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F36986476-playable-aps) |

## Legal owners

### Current

| Owner | Ownership | Voting rights | From |
| --- | --- | --- | --- |
| OwnerTHOMAS KRAGH HOLDING EGÅ ApS | Ownership33.33–49.99 % | Voting rights33.33 % | FromNov 27, 2020 |
| OwnerVPK Fond I K/S | Ownership20–24.99 % | Voting rights20 % | FromDec 1, 2023 |
| OwnerVPK Fond II K/S | Ownership15–19.99 % | Voting rights15 % | FromDec 1, 2023 |
| OwnerDreamcraft Heritage Fund K/S | Ownership5–9.99 % | Voting rights5 % | FromDec 1, 2023 |
| OwnerJacob Nordestgaard Jensen | Ownership5–9.99 % | Voting rights5 % | FromDec 1, 2023 |
| OwnerSELMONT A/S | Ownership5–9.99 % | Voting rights5 % | FromDec 1, 2023 |

### Previous

| Owner | Ownership | Voting rights | From | To |
| --- | --- | --- | --- | --- |
| OwnerVPK Fond II K/S | Ownership20–24.99 % | Voting rights20 % | FromMay 20, 2022 | ToNov 30, 2023 |
| OwnerVPK Fond I K/S | Ownership25–33.32 % | Voting rights25 % | FromOct 31, 2019 | ToNov 30, 2023 |
| OwnerDreamcraft Heritage Fund K/S | Ownership10–14.99 % | Voting rights10 % | FromSep 13, 2019 | ToNov 30, 2023 |
| OwnerVPK Fond II K/S | Ownership15–19.99 % | Voting rights15 % | FromNov 27, 2020 | ToMay 19, 2022 |
| OwnerTHOMAS KRAGH HOLDING EGÅ ApS | Ownership50–66.66 % | Voting rights50 % | FromOct 31, 2019 | ToNov 26, 2020 |
| OwnerTHOMAS KRAGH HOLDING EGÅ ApS | Ownership66.67–89.99 % | Voting rights66.67 % | FromMay 14, 2018 | ToOct 30, 2019 |
| OwnerVPK Fond I K/S | Ownership20–24.99 % | Voting rights20 % | FromMay 14, 2018 | ToOct 30, 2019 |
| OwnerBetter Holding 2012 A/S | Ownership5–9.99 % | Voting rights5 % | FromFeb 15, 2019 | ToSep 13, 2019 |
| OwnerTHOMAS KRAGH HOLDING EGÅ ApS | Ownership100 % | Voting rights100 % | FromAug 3, 2015 | ToMay 13, 2018 |

## Beneficial owners

### Current

| Owner | Ownership | Voting rights | From |
| --- | --- | --- | --- |
| OwnerThomas Kragh | Ownership36.87 % | Voting rights36.87 % | FromDec 1, 2023 |

### Previous

| Owner | Ownership | Voting rights | From | To |
| --- | --- | --- | --- | --- |
| OwnerThomas Kragh | Ownership41.69 % | Voting rights41.69 % | FromDec 20, 2022 | ToNov 30, 2023 |
| OwnerThomas Kragh | Ownership42.17 % | Voting rights42.17 % | FromMay 20, 2022 | ToDec 19, 2022 |
| OwnerThomas Kragh | Ownership45.67 % | Voting rights45.67 % | FromOct 31, 2019 | ToMay 19, 2022 |
| OwnerThomas Kragh | Ownership69.28 % | Voting rights69.28 % | FromAug 22, 2019 | ToOct 30, 2019 |
| OwnerThomas Kragh | Ownership71.6 % | Voting rights71.6 % | FromFeb 15, 2019 | ToAug 21, 2019 |
| OwnerThomas Kragh | Ownership75 % | Voting rights75 % | FromMay 14, 2018 | ToFeb 14, 2019 |
| OwnerThomas Kragh | Ownership100 % | Voting rights100 % | FromAug 3, 2015 | ToMay 13, 2018 |

## Ultimate owners
[View ownership diagram](https://datapublica.dk/en/companies/36986476-playable-aps/portfolio)
| Name | Ownership through | Calculated ownership |
| --- | --- | --- |
| Thomas Kragh | THOMAS KRAGH HOLDING EGÅ ApS | 33.33–49.99 % |
| Casper Kirk Johansen | Selmont Holding ApS → SELMONT A/S → VPK Fond I K/S / Selmont Holding ApS → SELMONT A/S → VPK Fond II K/S / Selmont Holding ApS → SELMONT A/S | 11.5–21.32 % |
| Anders Kirk Johansen | A. KIRK A/S → VPK Fond I K/S / A. KIRK A/S → VPK Fond II K/S | 5.75–10.33 % |
| Jacob Nordestgaard Jensen | VPK Fond II K/S / Direct | 5.75–11.99 % |
| Christian Kirk Rasmussen | CHR. DAM HOLDING ApS → Better Holding 2012 A/S → VPK Fond I K/S / CHR. DAM HOLDING ApS → Better Holding 2012 A/S → VPK Fond II K/S / CHR. DAM HOLDING ApS → Better Holding 2012 A/S → Dreamcraft Heritage Fund K/S | 2.62–8.27 % |
| Jesper Søgaard | J. SØGAARD HOLDING ApS → Better Holding 2012 A/S → VPK Fond I K/S / J. SØGAARD HOLDING ApS → Better Holding 2012 A/S → VPK Fond II K/S / J. SØGAARD HOLDING ApS → Better Holding 2012 A/S → Dreamcraft Heritage Fund K/S | 2.62–8.27 % |
| Christian Brunsborg | CAB Kapital ApS → Lars Larsen Group A/S → VPK Fond II K/S | 0.22–0.6 % |
| Christine Birk Brunsborg | CIB Kapital ApS → Lars Larsen Group A/S → VPK Fond II K/S | 0.22–0.6 % |
| Jacob Brunsborg | JB Kapital ApS → Lars Larsen Group A/S → VPK Fond II K/S / Lars Larsen Group A/S → VPK Fond II K/S | 0.22–0.6 % |
| Line Hansen Brunsborg | LHB Kapital ApS → Lars Larsen Group A/S → VPK Fond II K/S | 0.22–0.6 % |
| Mette Brunsborg | MB Kapital ApS → Lars Larsen Group A/S → VPK Fond II K/S / Lars Larsen Group A/S → VPK Fond II K/S | 0.22–0.6 % |
| Søren Hansen Brunsborg | SHB Kapital ApS → Lars Larsen Group A/S → VPK Fond II K/S | 0.22–0.6 % |
| Jesper Brandgaard | Holding Invest I 2016 ApS → VPK Fond I K/S | 0.2–0.63 % |
| Kim Robert Bundegaard | Holding Invest I 2016 ApS → VPK Fond I K/S | 0.2–0.63 % |
| Lars Fruergaard Jørgensen | Holding Invest I 2016 ApS → VPK Fond I K/S | 0.2–0.63 % |
| Mads Krogsgaard Thomsen | Holding Invest I 2016 ApS → VPK Fond I K/S | 0.2–0.63 % |
| Britta Kjeldsen | Holding Invest I 2016 ApS → VPK Fond I K/S | 0.1–0.38 % |
| Jacob Høj Kjeldsen | Holding Invest I 2016 ApS → VPK Fond I K/S | 0.1–0.38 % |

## Company pages

- [Overview](https://datapublica.dk/en/companies/36986476-playable-aps)

- [Financial report](https://datapublica.dk/en/companies/36986476-playable-aps/financials)

- [Risk](https://datapublica.dk/en/companies/36986476-playable-aps/risk)

- [Timeline](https://datapublica.dk/en/companies/36986476-playable-aps/timeline)

- [Ownership and relations](https://datapublica.dk/en/companies/36986476-playable-aps/portfolio)

- [Production units](https://datapublica.dk/en/companies/36986476-playable-aps/production-units)

- [Gazelle](https://datapublica.dk/en/companies/36986476-playable-aps/gazelle)

- [Investments](https://datapublica.dk/en/companies/36986476-playable-aps/investments)

- [Company website](https://playable.com/)

## Official sources

- [Official CVR record on Virk](https://datacvr.virk.dk/enhed/virksomhed/36986476)