Impulse A/S
Core data
Name | Impulse A/S |
Address | Vesterå 14 2, 9000, Aalborg |
Founded | Sep 8, 2015 |
| 32 / 22 | |
Locations (P-units) | 2View locations |
Website | https://www.impulse.dk/ |
Branch | Engroshandel med andre husholdningsartikler i.a.n. (464990) |
Name | Impulse A/S |
Address | Vesterå 14 2, 9000, Aalborg |
Founded | Sep 8, 2015 |
| 32 / 22 |
Locations (P-units) | 2View locations |
Website | https://www.impulse.dk/ |
Branch | Engroshandel med andre husholdningsartikler i.a.n. (464990) |
Keep track of Impulse A/S
Description
Impulse A/S is a toy distributor and non-food supplier serving retailers and other B2B customers. It operates an 8,000 m² warehouse in Denmark and delivers to stores across Scandinavia.
Imports and wholesales FMCG and toys, supplying retailers and other B2B customers with products and fulfillment services, including dropshipping.
Company's own description on virk.dk
Selskabets formål er at drive virksomhed med engros handel. Aktiviteterne består i afsætning af fire hovedproduktgrupper; • Entertainment produkter i form af CD’er, DVD’er, Blu-ray’s og Games• Salg af egenudviklede brætspil, Games4U• Engros handel med accessories, primært sol- og læsebriller• Legetøj, agentur for store legetøjsproducenter
Products & services
Toys, including dolls, cars, games and puzzles · Sunglasses · Reading glasses · Dropshipping · B2B sales and logistics solutions
Industries
Toy distribution · FMCG wholesale · Non-food supply
Customer types
Retailers · Online retailers · Other B2B customers
Analysis by AI ✨
Gross profit fell from DKK 14.9 million in 2023/24 to DKK 13.5 million in 2024/25, and profit after tax declined from DKK 1.6 million to DKK 960,444. In August 2026, the company had 32 employees and 22 FTE.
Impulse A/S is directly owned 90–99.99% by ELAP ApS, while NHJ Holding 2019 ApS owns 10–14.99%. Niels Henrik Jørgensen owns 100% of NHJ Holding 2019 ApS. HBR INVEST ApS owns 50–66.66% of ELAP ApS, and BAASTRUP INVEST ApS owns 33.33–49.99%.
AI-generated texts are based on registered information, which may be delayed or incomplete. Errors may occur.
Financials
| Reporting period | 2024/251 Jul 2024 - 30 Jun 2025DKK | |||||||
|---|---|---|---|---|---|---|---|---|
| Gross profit | 13,455,229 | |||||||
| Operating profit | 1,341,526 | |||||||
| Profit before tax | 1,233,520 | |||||||
| Net income | 960,444 | |||||||
| Total assets | 22,926,078 | |||||||
| Equity | 12,481,276 | |||||||
| Avg. employees | 23 | |||||||
2018–2025 Unlock financial history | ||||||||
Datapublica Risk Score
What goes into the assessment
Financials
Equity ratio, profitability, and liquidity
Accounts and history
Late filings and previous financial distress
Owners and management
Past bankruptcies and owners’ other companies
Company and connections
Age, industry, and shared addresses or contact details
Standard: Score and risk bandPro: Also a detailed explanation of the factors
Contact
From cvr.dk
People
| Person | Roles | Titles |
|---|---|---|
| Hasse Bjørn Rasmussen | Roles Board | TitlesFORMAND |
| Niels Henrik Jørgensen | Roles Board | TitlesBESTYRELSESMEDLEM |
| Thomas Baastrup | Roles BoardManagement | TitlesBESTYRELSESMEDLEM • DIREKTØR |
Auditor
| Audit firm | Auditor | Role | From |
|---|---|---|---|
| PricewaterhouseCoopersStatsautoriseret Revisionspartnerselskab | AuditorKenneth Østergaard | Rolestatsautoriseret revisor | FromNov 24, 2025 |
Legal owners
| Owner | Ownership | Voting rights | From |
|---|---|---|---|
| Ownership90–99.99 % | Voting rights90 % | FromJul 8, 2016 | |
| Ownership10–14.99 % | Voting rights10 % | FromMar 1, 2019 |
Ultimate owners
| Name | Ownership through | Calculated ownership |
|---|---|---|
| Thomas Baastrup | Ownership through | 29.99–49.99 % |
| Hasse Bjørn Rasmussen | Ownership through | 14.99–33.33 % |
| Kirsten Rasmussen | Ownership through | 14.99–33.33 % |
| Niels Henrik Jørgensen | Ownership through | 10–14.99 % |
| Kristoffer Bjørn Rasmussen | Ownership through | 2.25–6.66 % |
| Mikkel Bjørn Ottesen | Ownership through | 2.25–6.66 % |