--- title: "Subscribed ApS – CVR 37496804, financials and ownership" description: "Subscribed ApS (CVR 37496804). Active · Detailhandel med kosmetikvarer og toiletartikler · Hvidovre. 20 employees (CVR). Gross profit 8.5M DKK (2025)." canonical_url: "https://datapublica.dk/en/companies/37496804-subscribed-aps" locale: "en" route_type: "company_overview" robots: "index,follow" --- # Subscribed ApS Subscribed ApS \(CVR 37496804\). Active · Detailhandel med kosmetikvarer og toiletartikler · Hvidovre. 20 employees \(CVR\). Gross profit 8.5M DKK \(2025\). CVR number: 37496804 ## Company details - **CVR number:** 37496804 - **Status:** Aktiv - **Address:** Hammerholmen 11K, 2650, Hvidovre - **Legal form:** Anpartsselskab \(ApS\) - **Founded:** Feb 25, 2016 - **Employees \(CVR\):** 20 - **Production units:** 1 - **Website:** https://subscribed.dk/ - **LEI:** 6367001094GJWJ4S5686 ## Description Subscribed is a lean company behind three subscription brands: Barberklingen, Elome, and Kaffedrengen. Its brands deliver razors and Nespresso®-compatible coffee capsules directly to households and mailboxes in Europe. The company operates subscription brands delivering high-quality razors and Nespresso®-compatible coffee capsules directly to consumers. ### Company's own description on virk.dk Description of key activities of the companySubscribed operates a leading subscription-based business delivering coffee capsules, razor blades, and related accessories directly to consumers. The company has established a strong position within its niche, driven by a scalable model and high customer retention. ### Products & services High-quality razors • Nespresso®-compatible coffee capsules • Subscription delivery ### Industries retail\_ecommerce ### Customer types Households • Consumers ## Activities and industry - Detailhandel med kosmetikvarer og toiletartikler - 477500 — Detailhandel med kosmetikvarer og toiletartikler ## Latest financial period - **Reporting period:** 2025 - **Currency:** DKK - **Gross profit:** 8,494,052 - **Operating profit:** 106,606 - **Profit after tax:** -431,860 - **Assets:** 14,605,961 - **Equity:** 3,339,285 ## People | Person | Roles | Titles | | --- | --- | --- | | [Michael Tobiassen Hansen](https://datapublica.dk/en/people/pid_entity_4000699183-michael-tobiassen-hansen) | Board • Management • Reelle ejere | BESTYRELSESMEDLEM • ADM. DIR. • Reel ejer | | [Peder Skjalm Lissner](https://datapublica.dk/en/people/pid_entity_4004104180-peder-skjalm-lissner) | Board | BESTYRELSESMEDLEM | | [Peter Christian Mægbæk Madsen](https://datapublica.dk/en/people/pid_entity_4000101764-peter-christian-m-gb-k-madsen) | Board | FORMAND | ## Auditor | Audit firm | Auditor | Role | From | | --- | --- | --- | --- | | Grant Thornton, Godkendt Revisionspartnerselskab | Kristian Randløv Lydolph | statsautoriseret revisor | Apr 21, 2026 | ## Contact ### From [cvr.dk](https://datacvr.virk.dk/) Advertising protected Contact details from CVR must not be used for direct marketing when the entity is advertising protected. The protection does not cover details collected from the company’s own website. The general marketing rules still apply. [Read more at the Danish Business Authority](https://virksomhedsguiden.dk/content/ydelser/faa-reklamebeskyttet-din-virksomhed-i-cvr/3337006d-3b93-4bb0-bc08-82a0915c0332/) Protected entities: Company; Subscribed ApS · Hammerholmen 11K · P-1021204249 | Contact | Phone | Email | | --- | --- | --- | | Company | 7199\*\*\*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F37496804-subscribed-aps) | ku\*\*\*\*\*@barberklingen.dk [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F37496804-subscribed-aps) | Branches \(1\) Subscribed ApS · Hammerholmen 11K · P-1021204249 | Contact | Phone | Email | | --- | --- | --- | | Company | 8987\*\*\*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F37496804-subscribed-aps) | h\*\*@elome.com [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F37496804-subscribed-aps) | ## Legal owners ### Current | Owner | Ownership | Voting rights | From | | --- | --- | --- | --- | | OwnerSubscribed Holding ApS | Ownership100 % | Voting rights100 % | FromDec 11, 2020 | ### Previous | Owner | Ownership | Voting rights | From | To | | --- | --- | --- | --- | --- | | OwnerM.T.H. Holding ApS | Ownership100 % | Voting rights100 % | FromFeb 25, 2016 | ToDec 11, 2020 | ## Beneficial owners ### Current | Owner | Ownership | Voting rights | From | | --- | --- | --- | --- | | OwnerMichael Tobiassen Hansen | Ownership89 % | Voting rights89 % | FromDec 11, 2020 | ### Previous | Owner | Ownership | Voting rights | From | To | | --- | --- | --- | --- | --- | | OwnerMichael Tobiassen Hansen | Ownership100 % | Voting rights100 % | FromFeb 25, 2016 | ToDec 10, 2020 | ## Ultimate owners [View ownership diagram](https://datapublica.dk/en/companies/37496804-subscribed-aps/portfolio) | Name | Ownership through | Calculated ownership | | --- | --- | --- | | Michael Tobiassen Hansen | M.T.H. Holding ApS → Subscribed Holding ApS | 66.67–89.99 % | | Peter Christian Mægbæk Madsen | Bluezone Holding ApS → Subscribed Holding ApS | 10–14.99 % | ## Company pages - [Overview](https://datapublica.dk/en/companies/37496804-subscribed-aps) - [Financial report](https://datapublica.dk/en/companies/37496804-subscribed-aps/financials) - [Risk](https://datapublica.dk/en/companies/37496804-subscribed-aps/risk) - [Timeline](https://datapublica.dk/en/companies/37496804-subscribed-aps/timeline) - [Ownership and relations](https://datapublica.dk/en/companies/37496804-subscribed-aps/portfolio) - [Production units](https://datapublica.dk/en/companies/37496804-subscribed-aps/production-units) - [Gazelle](https://datapublica.dk/en/companies/37496804-subscribed-aps/gazelle) - [Investments](https://datapublica.dk/en/companies/37496804-subscribed-aps/investments) - [Company website](https://subscribed.dk/) ## Official sources - [Official CVR record on Virk](https://datacvr.virk.dk/enhed/virksomhed/37496804) - [Official LEI record at GLEIF](https://www.gleif.org/)