--- title: "Maple Aps – CVR 38343815, financials and ownership" description: "Maple Aps (CVR 38343815): Maple is a consultancy founded in 2017 that conducts qualitative research to understand people’s lives, needs and aspirations, developing insights and recommendations for human-centered strategies, communication, services and products." canonical_url: "https://datapublica.dk/en/companies/38343815-maple-aps" locale: "en" route_type: "company_overview" robots: "index,follow" --- # Maple Aps Maple Aps \(CVR 38343815\): Maple is a consultancy founded in 2017 that conducts qualitative research to understand people’s lives, needs and aspirations, developing insights and recommendations for human-centered strategies, communication, services and products. CVR number: 38343815 ## Company details - **CVR number:** 38343815 - **Status:** Aktiv - **Address:** Blegdamsvej 6, 2200, København N - **Legal form:** Anpartsselskab \(ApS\) - **Founded:** Jan 16, 2017 - **Employees / FTEs:** 9 / 6 - **Production units:** 1 - **Website:** https://maplecph.com/ - **Instagram:** @maple\_cph - **LinkedIn:** maplecph ## Description Maple is a consultancy founded in 2017 that conducts qualitative research to understand people’s lives, needs and aspirations, developing insights and recommendations for human-centered strategies, communication, services and products. Maple conducts qualitative research using in-depth interviews, observations, digital ethnography, diaries and drawing exercises. It develops insights, strategy and communication recommendations for clients. ### Products & services Qualitative research • In-depth interviews • Observations • Digital ethnography • Diaries • Drawing exercises • Consumer insights • Strategy recommendations • Communication recommendations ### Industries Professional services • Qualitative research • Consumer insights • Strategy and communication consulting ### Customer types Private organisations • Public organisations • Businesses • NGOs ### Customers & references Mærsk • VELUX • AstraZeneca • TV 2 • Telmore • Louisiana • Wonderful Copenhagen • DSB • Danish Crown ## Activities and industry - Virksomhedsrådgivning og anden ledelsesrådgivning - 702000 — Virksomhedsrådgivning og anden ledelsesrådgivning ## Latest financial period - **Reporting period:** 2025 - **Currency:** DKK - **Gross profit:** 5,642,481 - **Operating profit:** 1,118,830 - **Profit after tax:** 867,416 - **Assets:** 3,345,617 - **Equity:** 1,317,416 ## Founders | Founder | Registered as founder | Current roles | Ownership | | --- | --- | --- | --- | | [Johanne Staugaard Johansen](https://datapublica.dk/en/people/pid_entity_4003791625-johanne-staugaard-johansen) | Jan 16, 2017 | — | 90–99.99 % / Indirect via [Josta Holding ApS](https://datapublica.dk/en/companies/44880210-josta-holding-aps) | ## People No current people or role data available ## Auditor No auditor data available ## Contact ### From [cvr.dk](https://datacvr.virk.dk/) Advertising protected Contact details from CVR must not be used for direct marketing when the entity is advertising protected. The protection does not cover details collected from the company’s own website. The general marketing rules still apply. [Read more at the Danish Business Authority](https://virksomhedsguiden.dk/content/ydelser/faa-reklamebeskyttet-din-virksomhed-i-cvr/3337006d-3b93-4bb0-bc08-82a0915c0332/) | Contact | Phone | Email | | --- | --- | --- | | Company | 3144\*\*\*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F38343815-maple-aps) | in\*\*@maplecph.com [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F38343815-maple-aps) | ### From [maplecph.com](https://maplecph.com/) | Contact | Phone | Email | | --- | --- | --- | | Main | — | in\*\*@maplecph.com [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F38343815-maple-aps) | | Careers | — | j\*\*@maplecph.com [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F38343815-maple-aps) | | Company | — | \*\*@maplecph.com [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F38343815-maple-aps) | | Alberte Sloth Poulsen | — | a\*\*@maplecph.com [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F38343815-maple-aps) | | Catja Nilsson | +45 6165 \*\*\*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F38343815-maple-aps) | \*\*@maplecph.com [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F38343815-maple-aps) | | Cille Voxnæs Søndergaard | +45 6126 \*\*\*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F38343815-maple-aps) | c\*\*@maplecph.com [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F38343815-maple-aps) | | Emilie Kistorp | — | \*\*@maplecph.com [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F38343815-maple-aps) | | Jesper Nielsen | — | \*\*@maplecph.com [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F38343815-maple-aps) | | Johanne Staugaard Johansen | +45 3144 \*\*\*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F38343815-maple-aps) | j\*\*@maplecph.com [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F38343815-maple-aps) | | Julie Toftdal | +45 2131 \*\*\*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F38343815-maple-aps) | \*\*@maplecph.com [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F38343815-maple-aps) | | Julie Vejlin Jensen | +45 2270 \*\*\*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F38343815-maple-aps) | j\*\*@maplecph.com [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F38343815-maple-aps) | | Lucas Mathisen | — | \*\*@maplecph.com [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F38343815-maple-aps) | | Liv Streit Wienberg | +45 3033 \*\*\*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F38343815-maple-aps) | l\*\*@maplecph.com [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F38343815-maple-aps) | | Matilde Guldfeldt | — | \*\*@maplecph.com [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F38343815-maple-aps) | | Mads Emil Walbum | — | \*\*@maplecph.com [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F38343815-maple-aps) | | Sara Mommsen | — | \*\*@maplecph.com [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F38343815-maple-aps) | | Thea Refsgaard | +45 2337 \*\*\*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F38343815-maple-aps) | \*\*@maplecph.com [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F38343815-maple-aps) | | William Bøllingtoft | — | \*\*@maplecph.com [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F38343815-maple-aps) | | Rikke Schrader Andreasen | +45 2860\*\*\*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F38343815-maple-aps) | — | ## Legal owners ### Current | Owner | Ownership | Voting rights | From | | --- | --- | --- | --- | | OwnerJosta Holding ApS | Ownership90–99.99 % | Voting rights90 % | FromJan 6, 2025 | | OwnerThea Refsgaard Holding ApS | Ownership10–14.99 % | Voting rights10 % | FromJan 6, 2025 | ### Previous | Owner | Ownership | Voting rights | From | To | | --- | --- | --- | --- | --- | | OwnerJosta Holding ApS | Ownership100 % | Voting rights100 % | FromJun 5, 2024 | ToJan 5, 2025 | | OwnerJohanne Staugaard Johansen | Ownership100 % | Voting rights100 % | FromJan 17, 2017 | ToJun 5, 2024 | ## Ultimate owners [View ownership diagram](https://datapublica.dk/en/companies/38343815-maple-aps/portfolio) | Name | Ownership through | Calculated ownership | | --- | --- | --- | | Johanne Staugaard Johansen | Josta Holding ApS | 90–99.99 % | | Thea Refsgaard | Thea Refsgaard Holding ApS | 10–14.99 % | ## Company pages - [Overview](https://datapublica.dk/en/companies/38343815-maple-aps) - [Financial report](https://datapublica.dk/en/companies/38343815-maple-aps/financials) - [Risk](https://datapublica.dk/en/companies/38343815-maple-aps/risk) - [Timeline](https://datapublica.dk/en/companies/38343815-maple-aps/timeline) - [Ownership and relations](https://datapublica.dk/en/companies/38343815-maple-aps/portfolio) - [Production units](https://datapublica.dk/en/companies/38343815-maple-aps/production-units) - [Gazelle](https://datapublica.dk/en/companies/38343815-maple-aps/gazelle) - [Investments](https://datapublica.dk/en/companies/38343815-maple-aps/investments) - [Company website](https://maplecph.com/) ## Official sources - [Official CVR record on Virk](https://datacvr.virk.dk/enhed/virksomhed/38343815)