True. ApS
Core data
Name | True. ApS |
Address | Formervangen 13, 2600, Glostrup |
Founded | Mar 2, 2017 |
Employees (CVR) | 65 |
Locations (P-units) | 2View locations |
Website | https://truecompany.com/ |
 Facebook | thetruegum |
 Instagram | @truegum |
 TikTok | @truegum_official |
Branch | Fremstilling af kakao, chokolade og sukkervarer (108200) |
Name | True. ApS |
Address | Formervangen 13, 2600, Glostrup |
Founded | Mar 2, 2017 |
Employees (CVR) | 65 |
Locations (P-units) | 2View locations |
Website | https://truecompany.com/ |
| Facebook | thetruegum |
| Instagram | @truegum |
| TikTok | @truegum_official |
Branch | Fremstilling af kakao, chokolade og sukkervarer (108200) |
Keep track of True. ApS
Description
True is a Danish food company offering candy-flavoured dates, plastic-free chewing gum, and plant-based sugar-free pastilles. Its products are made in Denmark with real ingredients.
True produces and sells dried-fruit snacks, chewing gum, and pastilles. It makes True Gum at its own factory near Copenhagen and offers its products through an online shop, with delivery throughout the EU.
Company's own description on virk.dk
The purpose of the company is to produce, market and sell chewing gum, dates, mints and lozenges.
Products & services
True Dates: candy-flavoured dates, including Caramel Popcorn, Pistachio Cream, Cinnamon Roll, Sour Apple, Salty Liquorice, Sour Watermelon, Creamy Peanut Butter, Sweet Peach, and Sour Cola · True Gum: plastic-free, vegan, sugar-free chewing gum in flavours including mint, raspberry and vanilla, lemon, strong mint, cinnamon, liquorice and eucalyptus, ginger and turmeric, and mango · True Mints: plant-based, sugar-free pastilles in flavours including passionfruit, peach, watermelon, fresh mint, cherry, and orange · Online shop with products in packs from 2-packs to 24-packs, including mixed-flavour packs · EU delivery
Industries
Manufacturing · Retail/e-commerce · Agriculture/food
Customer types
Online shoppers · Supermarket shoppers · Stockists
Financials
| Reporting period | 2025DKK | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Gross profit | 29,661,415 | ||||||||
| Operating profit | 2,331,864 | ||||||||
| Profit before tax | -1,864,045 | ||||||||
| Net income | -1,468,379 | ||||||||
| Total assets | 88,199,562 | ||||||||
| Equity | 16,976,246 | ||||||||
| Avg. employees | 41 | ||||||||
2017–2025 Unlock financial history | |||||||||
Datapublica Risk Score
What goes into the assessment
Financials
Equity ratio, profitability, and liquidity
Accounts and history
Late filings and previous financial distress
Owners and management
Past bankruptcies and owners’ other companies
Company and connections
Age, industry, and shared addresses or contact details
Standard: Score and risk bandPro: Also a detailed explanation of the factors
Contact
From cvr.dk
Gazelle
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Børsen Gazelle is Dagbladet Børsen's award. Datapublica is not affiliated with Børsen. Calculated statuses are Datapublica's own analysis of public CVR financial-statement data.
People
| Person | Roles | Titles |
|---|---|---|
| Jacob Jonasen Motzfeldt | Roles Management | TitlesDIREKTØR |
Auditor
| Audit firm | Auditor | Role | From |
|---|---|---|---|
| Deloitte Statsautoriseret Revisionspartnerselskab | AuditorClaus Jorch Andersen | RoleState Authorised Public Accountant | FromJun 11, 2026 |
Legal owners
| Owner | Ownership | Voting rights | From |
|---|---|---|---|
| Ownership100 % | Voting rights100 % | FromJul 6, 2020 |
Ultimate owners
| Name | Ownership through | Calculated ownership |
|---|---|---|
| 🇸🇪HUMBLE GROUP AB (PUBL) | Ownership through | 100 % |