--- title: "True. ApS – CVR 38460161, financials and ownership" description: "True. ApS (CVR 38460161). Active · Fremstilling af kakao, chokolade og sukkervarer · Glostrup. 65 employees (CVR) (Jul 2026). Gross profit 29.7M DKK (2025)." canonical_url: "https://datapublica.dk/en/companies/38460161-true-aps" locale: "en" route_type: "company_overview" robots: "index,follow" --- # True. ApS True. ApS \(CVR 38460161\). Active · Fremstilling af kakao, chokolade og sukkervarer · Glostrup. 65 employees \(CVR\) \(Jul 2026\). Gross profit 29.7M DKK \(2025\). CVR number: 38460161 ## Company details - **CVR number:** 38460161 - **Status:** Aktiv - **Address:** Formervangen 13, 2600, Glostrup - **Legal form:** Anpartsselskab \(ApS\) - **Founded:** Mar 2, 2017 - **Employees / FTEs:** 65 / 59 - **Production units:** 2 - **Website:** https://truecompany.com/ - **Facebook:** thetruegum - **Instagram:** @truegum - **TikTok:** @truegum\_official ## Description True is a Danish food company offering candy-flavoured dates, plastic-free chewing gum, and plant-based sugar-free pastilles. Its products are made in Denmark with real ingredients. True produces and sells dried-fruit snacks, chewing gum, and pastilles. It makes True Gum at its own factory near Copenhagen and offers its products through an online shop, with delivery throughout the EU. ### Company's own description on virk.dk The purpose of the company is to produce, market and sell chewing gum, dates, mints and lozenges. ### Products & services True Dates: candy-flavoured dates, including Caramel Popcorn, Pistachio Cream, Cinnamon Roll, Sour Apple, Salty Liquorice, Sour Watermelon, Creamy Peanut Butter, Sweet Peach, and Sour Cola • True Gum: plastic-free, vegan, sugar-free chewing gum in flavours including mint, raspberry and vanilla, lemon, strong mint, cinnamon, liquorice and eucalyptus, ginger and turmeric, and mango • True Mints: plant-based, sugar-free pastilles in flavours including passionfruit, peach, watermelon, fresh mint, cherry, and orange • Online shop with products in packs from 2-packs to 24-packs, including mixed-flavour packs • EU delivery ### Industries Manufacturing • Retail/e-commerce • Agriculture/food ### Customer types Online shoppers • Supermarket shoppers • Stockists ## Activities and industry - Fremstilling af kakao, chokolade og sukkervarer - 108200 — Fremstilling af kakao, chokolade og sukkervarer ## Latest financial period - **Reporting period:** 2025 - **Currency:** DKK - **Gross profit:** 29,661,415 - **Operating profit:** 2,331,864 - **Profit after tax:** -1,468,379 - **Assets:** 88,199,562 - **Equity:** 16,976,246 ## People | Person | Roles | Titles | | --- | --- | --- | | [Jacob Jonasen Motzfeldt](https://datapublica.dk/en/people/pid_entity_4006916150-jacob-jonasen-motzfeldt) | Management | DIREKTØR | ## Auditor | Audit firm | Auditor | Role | From | | --- | --- | --- | --- | | Deloitte Statsautoriseret Revisionspartnerselskab | Claus Jorch Andersen | State Authorised Public Accountant | Jun 11, 2026 | ## Contact ### From [cvr.dk](https://datacvr.virk.dk/) Advertising protected Contact details from CVR must not be used for direct marketing when the entity is advertising protected. The protection does not cover details collected from the company’s own website. The general marketing rules still apply. [Read more at the Danish Business Authority](https://virksomhedsguiden.dk/content/ydelser/faa-reklamebeskyttet-din-virksomhed-i-cvr/3337006d-3b93-4bb0-bc08-82a0915c0332/) Protected entities: Company; Færdigvarelager · Fabriksparken 25 · P-1030956563 Branches \(1\) Færdigvarelager · Fabriksparken 25 · P-1030956563 | Contact | Phone | Email | | --- | --- | --- | | Company | 5356\*\*\*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F38460161-true-aps) | — | ## Legal owners ### Current | Owner | Ownership | Voting rights | From | | --- | --- | --- | --- | | OwnerGroup 472 ApS | Ownership100 % | Voting rights100 % | FromJul 6, 2020 | ### Previous | Owner | Ownership | Voting rights | From | To | | --- | --- | --- | --- | --- | | OwnerJMCP Holding Global ApS | Ownership15–19.99 % | Voting rights15 % | FromFeb 14, 2020 | ToJul 6, 2020 | | OwnerMyggen Holding ApS | Ownership25–33.32 % | Voting rights25 % | FromAug 13, 2018 | ToJul 6, 2020 | | OwnerStik Stik Holding ApS | Ownership25–33.32 % | Voting rights25 % | FromAug 13, 2018 | ToJul 6, 2020 | | OwnerJJ Motzfeldt Holding ApS | Ownership15–19.99 % | Voting rights15 % | FromAug 13, 2018 | ToJul 6, 2020 | | OwnerJMCP Holding Global ApS | Ownership10–14.99 % | Voting rights10 % | FromAug 13, 2018 | ToFeb 13, 2020 | | OwnerJMCP Holding Global ApS | Ownership5–9.99 % | Voting rights5 % | FromOct 9, 2017 | ToAug 12, 2018 | | OwnerMyggen Holding ApS | Ownership33.33–49.99 % | Voting rights33.33 % | FromJul 26, 2017 | ToAug 12, 2018 | | OwnerStik Stik Holding ApS | Ownership33.33–49.99 % | Voting rights33.33 % | FromJul 26, 2017 | ToAug 12, 2018 | | OwnerJJ Motzfeldt Holding ApS | Ownership20–24.99 % | Voting rights20 % | FromJul 26, 2017 | ToAug 12, 2018 | | OwnerMyggen Holding ApS | Ownership50–66.66 % | Voting rights50 % | FromMar 2, 2017 | ToJul 25, 2017 | | OwnerStik Stik Holding ApS | Ownership50–66.66 % | Voting rights50 % | FromMar 2, 2017 | ToJul 25, 2017 | ## Ultimate owners [View ownership diagram](https://datapublica.dk/en/companies/38460161-true-aps/portfolio) | Name | Ownership through | Calculated ownership | | --- | --- | --- | | HUMBLE GROUP AB \(PUBL\) | Group 472 ApS | 100 % | ## Company pages - [Overview](https://datapublica.dk/en/companies/38460161-true-aps) - [Financial report](https://datapublica.dk/en/companies/38460161-true-aps/financials) - [Risk](https://datapublica.dk/en/companies/38460161-true-aps/risk) - [Timeline](https://datapublica.dk/en/companies/38460161-true-aps/timeline) - [Ownership and relations](https://datapublica.dk/en/companies/38460161-true-aps/portfolio) - [Production units](https://datapublica.dk/en/companies/38460161-true-aps/production-units) - [Gazelle](https://datapublica.dk/en/companies/38460161-true-aps/gazelle) - [Investments](https://datapublica.dk/en/companies/38460161-true-aps/investments) - [Company website](https://truecompany.com/) ## Official sources - [Official CVR record on Virk](https://datacvr.virk.dk/enhed/virksomhed/38460161)