---
title: "adwonce ApS – CVR 38523562, financials and ownership"
description: "adwonce ApS (CVR 38523562). Active · Computerprogrammering · Frederiksberg. Gross profit -813.8K DKK (2025)."
canonical_url: "https://datapublica.dk/en/companies/38523562-adwonce-aps"
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---

# adwonce ApS

adwonce ApS \(CVR 38523562\). Active · Computerprogrammering · Frederiksberg. Gross profit -813.8K DKK \(2025\).

CVR number: 38523562

## Company details

- **CVR number:** 38523562

- **Status:** Aktiv

- **Address:** Falkoner Alle 2 2, 2000, Frederiksberg

- **Legal form:** Anpartsselskab \(ApS\)

- **Founded:** Mar 27, 2017

- **Production units:** 1

## Description

Selskabets væsentligste aktiviteteradwonce ApS markedsfører annonceværktøjer til mediehuse og udvalgte brancher i Danmark og internationalt. Værktøjet anvendes til produktion og tryksager. Selskabet hoster og driver desuden annonceportaler i ind- og udland.

## Activities and industry

- Computerprogrammering

- 621000 — Computerprogrammering

## Latest financial period

- **Reporting period:** 2025

- **Currency:** DKK

- **Gross profit:** -813,782

- **Operating profit:** -1,407,710

- **Profit after tax:** -1,186,030

- **Assets:** 5,376,256

- **Equity:** 2,554,679

## People

| Person | Roles | Titles |
| --- | --- | --- |
| [Anne-Birgitte Mathiasson](https://datapublica.dk/en/people/pid_entity_4006255623-anne-birgitte-mathiasson) | Management | DIREKTØR |
| [Martin Høj](https://datapublica.dk/en/people/pid_entity_4004043509-martin-h-j) | Management | ADM. DIR. |

## Auditor

| Audit firm | Auditor | Role | From |
| --- | --- | --- | --- |
| Partner Revision, statsautoriseret revisionsaktieselskab | Ove Iversen | statsautoriseret revisor | Jun 2, 2026 |

## Legal owners

### Current

| Owner | Ownership | Voting rights | From |
| --- | --- | --- | --- |
| OwnerHOEJ.DK A/S | Ownership90–99.99 % | Voting rights90 % | FromApr 7, 2026 |

### Previous

| Owner | Ownership | Voting rights | From | To |
| --- | --- | --- | --- | --- |
| OwnerHoej Joint Holding ApS | Ownership5–9.99 % | Voting rights5 % | FromDec 20, 2023 | ToApr 29, 2026 |
| OwnerINVESTERINGSSELSKABET SØNDERVIG ApS | Ownership5–9.99 % | Voting rights0 % | FromMar 30, 2017 | ToApr 7, 2026 |
| OwnerMH HOLDING RINGKØBING ApS | Ownership5–9.99 % | Voting rights0 % | FromMar 30, 2017 | ToApr 7, 2026 |
| OwnerHOEJ.DK A/S | Ownership66.67–89.99 % | Voting rights66.67 % | FromDec 20, 2023 | ToApr 6, 2026 |
| OwnerHOEJ.DK A/S | Ownership50–66.66 % | Voting rights66.67 % | FromMar 27, 2017 | ToDec 19, 2023 |
| OwnerHoej Joint Holding ApS | Ownership5–9.99 % | Voting rights10 % | FromMar 27, 2017 | ToDec 19, 2023 |

## Ultimate owners

The structure contains circular ownership. Aggregate stakes cannot be calculated reliably.
[View ownership diagram](https://datapublica.dk/en/companies/38523562-adwonce-aps/portfolio)
| Name | Ownership through | Calculated ownership |
| --- | --- | --- |
| Anne-Birgitte Mathiasson | MH HOLDING RINGKØBING ApS → HOEJ.DK A/S | Unknown stake |
| Jon Høj Mathiasson | MH HOLDING RINGKØBING ApS → HOEJ.DK A/S | Unknown stake |
| Keld Hansen | Søndervig Holding KH ApS → SØNDERVIG HOLDING ApS → INVESTERINGSSELSKABET SØNDERVIG ApS → HOEJ.DK A/S | Unknown stake |
| Martin Høj | MH HOLDING RINGKØBING ApS → HOEJ.DK A/S | Unknown stake |
| Mette Wiemann Mathiasson | MH HOLDING RINGKØBING ApS → HOEJ.DK A/S | Unknown stake |
| Mia Høj Mathiasson | MH HOLDING RINGKØBING ApS → HOEJ.DK A/S | Unknown stake |
| Mogens Gudmund Nielsen | MOGENS G. NIELSEN KOLDING ApS → HOEJ.DK A/S | Unknown stake |
| Morten Sindberg Hansen | Søndervig Holding MSH ApS → SØNDERVIG HOLDING ApS → INVESTERINGSSELSKABET SØNDERVIG ApS → HOEJ.DK A/S | Unknown stake |
| Thomas Sindberg Hansen | Søndervig Holding TILA ApS → SØNDERVIG HOLDING ApS → INVESTERINGSSELSKABET SØNDERVIG ApS → HOEJ.DK A/S | Unknown stake |

## Company pages

- [Overview](https://datapublica.dk/en/companies/38523562-adwonce-aps)

- [Financial report](https://datapublica.dk/en/companies/38523562-adwonce-aps/financials)

- [Risk](https://datapublica.dk/en/companies/38523562-adwonce-aps/risk)

- [Timeline](https://datapublica.dk/en/companies/38523562-adwonce-aps/timeline)

- [Ownership and relations](https://datapublica.dk/en/companies/38523562-adwonce-aps/portfolio)

- [Production units](https://datapublica.dk/en/companies/38523562-adwonce-aps/production-units)

- [Gazelle](https://datapublica.dk/en/companies/38523562-adwonce-aps/gazelle)

- [Investments](https://datapublica.dk/en/companies/38523562-adwonce-aps/investments)

## Official sources

- [Official CVR record on Virk](https://datacvr.virk.dk/enhed/virksomhed/38523562)