And Simple ApS
Core data
Name | And Simple ApS |
Address | Store Kannikestræde 18A st, 1169, København K |
Founded | Apr 18, 2017 |
Employees (CVR) | 4 |
Locations (P-units) | 1View locations |
Website | https://andsimple.co/ |
 LinkedIn | andsimpleco |
Branch | Virksomhedsrådgivning og anden ledelsesrådgivning (702000) |
Name | And Simple ApS |
Address | Store Kannikestræde 18A st, 1169, København K |
Founded | Apr 18, 2017 |
Employees (CVR) | 4 |
Locations (P-units) | 1View locations |
Website | https://andsimple.co/ |
| LinkedIn | andsimpleco |
Branch | Virksomhedsrådgivning og anden ledelsesrådgivning (702000) |
Keep track of And Simple ApS
Description
Simple is a global family office advisory and technology company. It combines research, advisory services and purpose-built software to help family offices set up, professionalise and adopt AI.
Simple provides family office advisory, original research, reports, guides, a provider directory, expert network, events, and purpose-built tools including the Simple Platform and Simple Select. Its advisory work covers strategic assessment, AI readiness, operating model and governance design, technology selection and implementation, and ongoing support and benchmarking.
Company's own description on virk.dk
The company's purpose is to deliver management consultancy and other related business.
Products & services
Family office advisory · Original research and reports · Guides · Simple Platform · Simple Select · Provider directory · Expert network · Events and workshops · Strategic assessment and AI readiness assessment · Operating model and governance design · Technology stack selection and implementation · Ongoing support and benchmarking
Industries
Family office advisory · Financial research · Technology and software
Customer types
Single family offices · Multi-family offices · Principal households · In-house family office teams · Family office service and technology providers · Established institutions
Financials
| Reporting period | 2025EUR | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Gross profit | 203,727 | ||||||||
| Operating profit | -19,489 | ||||||||
| Profit before tax | -33,276 | ||||||||
| Net income | 11,495 | ||||||||
| Total assets | 1,577,709 | ||||||||
| Equity | 1,452,151 | ||||||||
| Avg. employees | 3 | ||||||||
2017–2025 Unlock financial history | |||||||||
Datapublica Risk Score
What goes into the assessment
Financials
Equity ratio, profitability, and liquidity
Accounts and history
Late filings and previous financial distress
Owners and management
Past bankruptcies and owners’ other companies
Company and connections
Age, industry, and shared addresses or contact details
Standard: Score and risk bandPro: Also a detailed explanation of the factors
Gazelle
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Børsen Gazelle is Dagbladet Børsen's award. Datapublica is not affiliated with Børsen. Calculated statuses are Datapublica's own analysis of public CVR financial-statement data.
Founders
| Founder | Registered as founder | Current roles | Ownership |
|---|---|---|---|
| Francois Pierre Botha | Registered as founderApr 18, 2017 | Current roles Management | Ownership 50–66.66 %Indirect via Simple Holdings ApS |
People
| Person | Roles | Titles |
|---|---|---|
| Clive William Eley | Roles Board | TitlesFORMAND |
| Francois Pierre Botha | Roles Management | TitlesDIREKTØR |
Auditor
| Audit firm | Auditor | Role | From |
|---|---|---|---|
| Trekroner Revision A/S | AuditorLinnea Weinreich | RoleState authorized public accountant | FromJun 30, 2026 |
| Trekroner Revision A/S | Auditor— | Role— | FromJun 30, 2026 |
Legal owners
| Owner | Ownership | Voting rights | From |
|---|---|---|---|
| Ownership50–66.66 % | Voting rights50 % | FromAug 9, 2023 | |
| Ownership33.33–49.99 % | Voting rights33.33 % | FromAug 9, 2023 |
Ultimate owners
| Name | Ownership through | Calculated ownership |
|---|---|---|
| Francois Pierre Botha | Ownership through | 50–66.66 % |
| 🇸🇬CAE Holding Singapore Pte. Ltd. | Ownership through | 16.66–33.33 % |
| Christian Algot Enevoldsen | Ownership through | 9.99–24.99 % |
| Winnie Liljeborg | Ownership through | 0 % |