--- title: "Reflective Technologies ApS – CVR 38854992, financials and ownership" description: "Reflective Technologies ApS (CVR 38854992). Active · Computerprogrammering · Tilst. 1 employees (CVR) (Dec 2025). Gross profit 14.8M DKK (2025)." canonical_url: "https://datapublica.dk/en/companies/38854992-reflective-technologies-aps" locale: "en" route_type: "company_overview" robots: "index,follow" --- # Reflective Technologies ApS Reflective Technologies ApS \(CVR 38854992\). Active · Computerprogrammering · Tilst. 1 employees \(CVR\) \(Dec 2025\). Gross profit 14.8M DKK \(2025\). CVR number: 38854992 ## Company details - **CVR number:** 38854992 - **Status:** Aktiv - **Address:** True Møllevej 7, 8381, Tilst - **Legal form:** Anpartsselskab \(ApS\) - **Founded:** Aug 15, 2017 - **Employees / FTEs:** 1 / 0.62 · Dec 2025 - **Production units:** 1 - **Website:** https://reflectly.app/ ## Description Description of key activities of the companyLike previous years, the activities revolve around buying, building and operating consumer subscription apps within the segments of mental health, productivity, personal finance and related digital consumer products. During 2025, the Company completed the sale of a significant number of its apps. The divestments were carried out as part of a strategic decision to simplify the business, reduce debt and focus the Company’s resources on fewer, higher-priority assets. Going forward, the Company’s activities will primarily be focused on the three remaining core assets within Personal Finance, Mindfulness and AI. The management believes that this more focused structure will provide a stronger foundation for the Company’s continued development and value creation in the coming years. ## Activities and industry - Computerprogrammering - 621000 — Computerprogrammering ## Latest financial period - **Reporting period:** 2025 - **Currency:** DKK - **Gross profit:** 14,797,673 - **Operating profit:** 2,441,318 - **Profit after tax:** -10,296,821 - **Assets:** 29,182,461 - **Equity:** 5,430,836 ## People | Person | Roles | Titles | | --- | --- | --- | | [Jacob Harboe Kristensen](https://datapublica.dk/en/people/pid_entity_4000744208-jacob-harboe-kristensen) | Management | DIREKTØR | | [Jakob Brøgger-Mikkelsen](https://datapublica.dk/en/people/pid_entity_4004136768-jakob-br-gger-mikkelsen) | Management | ADM. DIR. | ## Auditor | Audit firm | Auditor | Role | From | | --- | --- | --- | --- | | Ullits & Winther, Statsautoriseret Revisionspartnerselskab | Lasse Lei Kjærsgaard | statsautoriseret revisor | Jun 26, 2026 | ## Contact ### From [cvr.dk](https://datacvr.virk.dk/) Advertising protected Contact details from CVR must not be used for direct marketing when the entity is advertising protected. The protection does not cover details collected from the company’s own website. The general marketing rules still apply. [Read more at the Danish Business Authority](https://virksomhedsguiden.dk/content/ydelser/faa-reklamebeskyttet-din-virksomhed-i-cvr/3337006d-3b93-4bb0-bc08-82a0915c0332/) | Contact | Phone | Email | | --- | --- | --- | | Company | 2030\*\*\*\* [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F38854992-reflective-technologies-aps) | ja\*\*\*@reflectly.app [Show full](https://datapublica.dk/en/signup?redirectTo=%2Fen%2Fcompanies%2F38854992-reflective-technologies-aps) | ## Legal owners ### Current | Owner | Ownership | Voting rights | From | | --- | --- | --- | --- | | OwnerCommon Sense Capital ApS | Ownership50–66.66 % | Voting rights50 % | FromNov 7, 2023 | | OwnerM+ III A/S | Ownership10–14.99 % | Voting rights10 % | FromOct 6, 2023 | | OwnerMETRO HOLDING ApS | Ownership10–14.99 % | Voting rights10 % | FromOct 6, 2023 | | OwnerAdjacent V1 LP | Ownership5–9.99 % | Voting rights5 % | FromMay 8, 2023 | ### Previous | Owner | Ownership | Voting rights | From | To | | --- | --- | --- | --- | --- | | OwnerDATADOG ApS | Ownership15–19.99 % | Voting rights15 % | FromMay 8, 2023 | ToNov 7, 2023 | | OwnerJakob Brøgger Holding ApS | Ownership15–19.99 % | Voting rights15 % | FromMay 8, 2023 | ToNov 7, 2023 | | OwnerLeidra ApS | Ownership5–9.99 % | Voting rights5 % | FromMay 8, 2023 | ToNov 7, 2023 | | OwnerCommon Sense Capital ApS | Ownership10–14.99 % | Voting rights10 % | FromMay 8, 2023 | ToNov 6, 2023 | | OwnerTHINK BIGGER MANAGEMENT A/S | Ownership5–9.99 % | Voting rights5 % | FromOct 11, 2017 | ToOct 6, 2023 | | OwnerM+ III A/S | Ownership5–9.99 % | Voting rights5 % | FromSep 24, 2022 | ToOct 5, 2023 | | OwnerMETRO HOLDING ApS | Ownership5–9.99 % | Voting rights5 % | FromSep 10, 2018 | ToOct 5, 2023 | | OwnerCML12CML ApS | Ownership5–9.99 % | Voting rights5 % | FromApr 24, 2020 | ToMay 8, 2023 | | OwnerAdjacent V1 LP | Ownership10–14.99 % | Voting rights10 % | FromMay 5, 2020 | ToMay 7, 2023 | | OwnerLeidra ApS | Ownership10–14.99 % | Voting rights10 % | FromSep 21, 2017 | ToMay 7, 2023 | | OwnerDATADOG ApS | Ownership20–24.99 % | Voting rights20 % | FromAug 15, 2017 | ToMay 7, 2023 | | OwnerJakob Brøgger Holding ApS | Ownership20–24.99 % | Voting rights20 % | FromAug 15, 2017 | ToMay 7, 2023 | | OwnerM+ Invest ApS | Ownership5–9.99 % | Voting rights5 % | FromSep 10, 2018 | ToSep 24, 2022 | | OwnerAdjacent V1 LP | Ownership5–9.99 % | Voting rights5 % | FromNov 18, 2019 | ToMay 4, 2020 | | OwnerA. HERFORTH IVS | Ownership5–9.99 % | Voting rights5 % | FromSep 21, 2017 | ToDec 27, 2017 | | OwnerNORTHICAL VENTURES ApS | Ownership25–33.32 % | Voting rights25 % | FromAug 15, 2017 | ToSep 21, 2017 | ## Child companies ### Current | Company | Ownership | Voting rights | From | | --- | --- | --- | --- | | CompanyCodement ApS | Ownership100 % | Voting rights100 % | FromJul 2, 2025 | | CompanyMonefy ApS | Ownership100 % | Voting rights100 % | FromOct 13, 2025 | | CompanyReflective Labs ApS | Ownership100 % | Voting rights100 % | FromJan 15, 2021 | ### Previous | Company | Ownership | Voting rights | From | To | | --- | --- | --- | --- | --- | | CompanyReflective Labs ApS | Ownership90–99.99 % | Voting rights90 % | FromDec 28, 2020 | ToJan 14, 2021 | | CompanyReflective Labs ApS | Ownership100 % | Voting rights100 % | FromJun 3, 2020 | ToDec 27, 2020 | ## Company pages - [Overview](https://datapublica.dk/en/companies/38854992-reflective-technologies-aps) - [Financial report](https://datapublica.dk/en/companies/38854992-reflective-technologies-aps/financials) - [Risk](https://datapublica.dk/en/companies/38854992-reflective-technologies-aps/risk) - [Timeline](https://datapublica.dk/en/companies/38854992-reflective-technologies-aps/timeline) - [Ownership and relations](https://datapublica.dk/en/companies/38854992-reflective-technologies-aps/portfolio) - [Production units](https://datapublica.dk/en/companies/38854992-reflective-technologies-aps/production-units) - [Gazelle](https://datapublica.dk/en/companies/38854992-reflective-technologies-aps/gazelle) - [Investments](https://datapublica.dk/en/companies/38854992-reflective-technologies-aps/investments) - [Company website](https://reflectly.app/) ## Official sources - [Official CVR record on Virk](https://datacvr.virk.dk/enhed/virksomhed/38854992)