Pensure ApS

CVRCVR number38918273

Core data

Name	Pensure ApS
Address	Applebys Plads 7, 1411, København K
Founded	Sep 8, 2017
Employees (CVR)	11
Locations (P-units)	2 View locations
Website	https://pensure.dk/
LinkedIn	pensurepensiondk
Branch	Forsikringsagenters og forsikringsmægleres aktiviteter (662200)

Name	Pensure ApS
Address	Applebys Plads 7, 1411, København K
Founded	Sep 8, 2017
Employees (CVR)	11

Locations (P-units)	2 View locations
Website	https://pensure.dk/
LinkedIn	pensurepensiondk
Branch	Forsikringsagenters og forsikringsmægleres aktiviteter (662200)

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Description

Pensure provides digital solutions for customer needs assessment, additional sales, process efficiency, and digital user experiences, including in pension-related services.

The company delivers digital solutions that help customers assess needs, generate additional sales, and streamline processes. Its solutions are used to improve pension transfer experiences and support advisers in saving time.

Company's own description on virk.dk

Selskabets formål er at drive virksomhed inden for softwareudvikling til bank og pension, herunder levering af digitale værktøjer, der understøtter rådgivning, datadrevne beslutninger og compliance. Pensure udvikler og driver "Advice OS" - et operativsystem til finansiel rådgivning, der gør banker, pensionsselskaber og mæglere i stand til at løfte kvaliteten af rådgivningen, engagere brugerne og effektivisere salgs- og rådgivningsprocesserne.

Products & services

Robo-Advice · Holi · Digital solutions for customer needs assessment, additional sales, and process efficiency · Digital solution for pension transfers · API documentation

Industries

Software and digital solutions · Pension and financial services

Customer types

Pension providers · Pension brokers and advisers

Customers & references

Nordnet · Honestus

Financials

View detailed financials

Company financials

Reporting period	2025DKK	2024Locked	2023Locked	2022Locked	2021Locked	2020Locked	2019Locked	8 Sept 2017 - 31 Dec 2018Locked480 days / long period
Gross profit	4,968,424	Locked	Locked	Locked	Locked	Locked	Locked	Locked
Operating profit	-2,327,263	Locked	Locked	Locked	Locked	Locked	Locked	Locked
Profit before tax	-3,476,983	Locked	Locked	Locked	Locked	Locked	Locked	Locked
Net income	-3,476,983	Locked	Locked	Locked	Locked	Locked	Locked	Locked
Total assets	7,316,117	Locked	Locked	Locked	Locked	Locked	Locked	Locked
Equity	-4,339,982	Locked	Locked	Locked	Locked	Locked	Locked	Locked
Avg. employees	10	Locked	Locked	Locked	Locked	Locked	Locked	Locked
2018–2025 Unlock financial history

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Equity ratio, profitability, and liquidity
Accounts and history
Late filings and previous financial distress
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Contact

From cvr.dk

Contact	Phone	Email
Company	2762****Show full	ko*****@pensure.dkShow full

From pensure.dk

Contact	Phone	Email
Main	—	ko*****@pensure.dkShow full
Company	+45 27 62 Show full	—

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Børsen Gazelle is Dagbladet Børsen's award. Datapublica is not affiliated with Børsen. Calculated statuses are Datapublica's own analysis of public CVR financial-statement data.

People

Person	Roles	Titles
Frederik Marcus Smedegaard Dannevang	Roles Management	TitlesDIREKTØR
Jon Fogelstrøm Reitz	Roles Management	TitlesDIREKTØR

Auditor

Audit firm	Auditor	Role	From
inforevision statsautoriseret revisionsaktieselskab	AuditorJohn Richardt Søbjærg	RoleStatsautoriseret revisor	FromJul 2, 2026

Legal owners

View ownership diagram

Owner	Ownership	Voting rights	From
ANLUDA ApS	Ownership20–24.99 %	Voting rights20 %	FromSep 8, 2017
Reitz Holding ApS	Ownership20–24.99 %	Voting rights20 %	FromSep 8, 2017
WOODBRIDGE ApS	Ownership15–19.99 %	Voting rights15 %	FromMar 29, 2021
CARBON60 Invest ApS	Ownership5–9.99 %	Voting rights5 %	FromJul 9, 2019
Dykehouse ApS	Ownership5–9.99 %	Voting rights5 %	FromMar 29, 2021
LØVENDAHL H0LDING ApS	Ownership5–9.99 %	Voting rights5 %	FromAug 19, 2021
MICHAEL HOVE HOLDING ApS	Ownership5–9.99 %	Voting rights5 %	FromMay 22, 2024

Ultimate owners